21 pages, Online via UI Library electronic subscription, Research identifies farmer doubts about fertilizer quality and reveals that farmer beliefs are inconsistent with reality. However, many fertilizers have degraded appearance.
Online from periodical., Report about pressure facing Cornell University officials by students and faculty over HCN's "Land-grab universities" investigation. Includes an acknowledgment by a University of California official that "...we must acknowledge how our history, including the Morrill Land Grant Act, impacts indigenous people. Now more than ever we, as a university, must take immediate action to acknowledge past wrongs, build trusting and respectful relationships, and accelerate change and justice for our Native Nations and Tribal communities."
Online from periodical., "Nick Tilsen was arrested for protesting President Trump at Mount Rushmore. Now, his legal troubles are part of a legacy. ... Long revered by many Indigenous peoples, the Black Hills are now also at the center of NDN Collectives LandBack campaign."
"From the Editor" column online from this periodical. 2 pages., Addresses the question of why "communication" is so difficult to pin down. Suggests that it boils down to learning the fundamentals of grammar and writing - striving for perfection with the understanding that you will fall well short of it. And continuing to learn, including being involved with CCA.
16 pages, via Online Journal, Crop genetic resources constitute a ‘new’ global commons, characterized by multiple layers of activities of farmers, genebanks, public and private research and development organizations, and regulatory agencies operating from local to global levels. This paper presents sui generis biocultural community protocols that were developed by four communities in Benin and Madagascar to improve their ability to contribute to, and benefit from, the crop commons. The communities were motivated in part by the fact that their national governments’ had recently ratified the Plant Treaty and the Nagoya Protocol, which make commitments to promoting the rights of indigenous peoples, local communities and farmers, without being prescriptive as to how Contracting Parties should implement those commitments. The communities identified the protocols as useful means to advance their interests and/or rights under both the Plant Treaty and the Nagoya Protocol to be recognized as managers of local socio-ecological systems, to access genetic resources from outside the communities, and to control others’ access to resources managed by the community.
12 pages, via Online Journal, Current, prevalent models of the food system, including complex-adaptive systems theories and commodity-as-relation thinking, have usefully analyzed the food system in terms of its elements and relationships, confronting persistent questions about a system’s identity and leverage points for change. Here, inspired by Heldke’s (Monist 101:247–260, 2018) analysis, we argue for another approach to the “system-ness” of food that carries those key questions forward. Drawing on Niklas Luhmann’s systems theory, we propose a model of the food system defined by the relational process of feeding itself; that is, the food system is made of feeding and only feeding, and system structures are produced by the coupling of that process to its various contexts. We argue that this approach moves us away from understandings of the food system that take structures and relations as given, and sees them instead as contingent, thereby helping to identify leverage points for food system change. The new approach we describe also prompts us as critical agrifood scholars to be constantly reflexive about how our analyses are shaped by our own assumptions and subjectivities.
2 pages, via Online source, Purchasing organic food in today’s world likely means taking a trip to Whole Foods, owned by one of the richest men in all of history, Jeff Bezos. Although it is hard to imagine organic foods as something other than a luxury item targeted towards affluent demographics, the origin story of the organic foods market is vastly different. Written by Winona State University associate professor of sociology Craig B. Upright, Grocery Activism: The Radical History of Food Cooperatives in Minnesota dives back into the 1970s to paint a vivid image of the subversive world of organic groceries and food co-ops before the era of Whole Foods.
15 pages, via Online journal, Critical food scholars have argued that activists’ political ideologies and environmental values are important influences on their food justice projects. However, this body of work has given little attention to religion and spirituality even though religious studies scholars maintain that religious values affect environmental and social action. Bringing together these perspectives considers the way religious values and meaning making intersect with actions toward food justice outside of traditionally religious spaces. This paper draws on qualitative research, including a dozen interviews and 11 months of participant observation, at Franklinton Farms, a nonprofit urban farm in Columbus, Ohio. I demonstrate that Franklinton Farms team members reference diverse religious values and practices when explaining the meaning and significance of their farming. In addition, I argue that they renegotiate their religious values in light of the injustices they see in the food system. By examining religion and spirituality within a secular food space, this paper sheds light on an underexplored influence on whether and how alternative food spaces realize food justice.
Online from publisher., Brief report and analysis of research published by the National Academy of Sciences showing a strong positive relationship between meatpacking plants and local community transmission. "...the risk of excess death primarily came from large meatpacking plants operated by industry giants." Communities that shut down slaughterhouses reduced spread.
Online from publication. 16 pages., "History and the growing power of right-wing extremism point to a volatile future for the West during the Biden presidency."
Online from publisher. 2 pages., Announces a new series of stickers placed on individual bananas. These stickers feature a combination of vitamins and nutrients found in Chiquita bananas.
Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
Online from publisher. 3 pages., President of AAEA - the Ag Communicators Network comments on meaning of the recent political violence at the U.S. Capitol and threats against legislative leaders. "To me...reasoning together and reporting facts through tough but fair coverage is one way our industry can respond during this troubled time."
Online from publication. 2 pages., Report about the experience of NAFB member Ben Nuelle in performing as pianist at two occasions in the White House during the recent Christmas season.
Online from publication. 3 pages., Article features experiences and perspectives of crime novel writer Jeff Gould, a former reporter for the Linder Farm Network in Minnesota.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12076
Notes:
Online from publisher. 4 pages., Summarizes benefits of objectively-sourced data from sources like the USDA, public and private data firms, geospatial insights and analysis, and more. Cites weaknesses of farmer surveys, promotions, registration forms and other similar sources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12077
Notes:
Online via AgriMarketing Weekly. 2 pages., Summary of findings from a poll conducted recently by the American Farm Bureau Federation. "The results of a new poll clearly demonstrate that the COVID-19 pandemic is having broad-ranging impacts among rural adults and farmers/farmworkers." Findings also identified main obstacles to seeking help or treatment for mental health condition, the most trusted sources for information about mental health, impressions of the importance of mental health in rural communities and the importance of reducing stigma surrounding mental health.
USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12078
Notes:
2 pgs., Online from the publisher. 2 pages., Obituary involving a former farm broadcaster who served as NAFB president in 1984 and as NAFB Historian for nine years.
Online from publisher. 12 pages., Set of photographs taken by Jim Patrico, 2020 AAEA Photo of the Year winner. "...a superb example of visual storytelling. There isn't a weak photo in the bunch."
Online from publisher. 4 pages., "Building trust in food begins with empowering farmers through one of the largest and most diverse conservation- and sustainability-focused pulic-private partnerships in our nation's history."
USA: International Food Information Council, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12082
Notes:
Online from the IFIC organization. 5 pages., "2021 food trends: from our eating and purchasing habits for food safety, COVID-19 still looms large on food decisions and health goals." Summary of findings from the 2020 Food and Health Survey conducted by IFIC.
Online from publication., Essay about the career, writings, and perspectives of a long-time faculty member at the University of Montana. One perspective emphasized: "Aging is unavoidable. Growing up, though, takes work."
Vol 10 No 2 (2021): Special Issue: The Impact of COVID-19 on the Food System
Notes:
3 pgs., Online Journal, Resilient local food systems are a necessary component to keep our communities healthy, especially during times of emergency. With a history of supporting local farmers and food access in less-resourced communities, Fresh Approach was in a prime position at the time of shelter-in-place orders to pivot our efforts to emergency food relief in this time of uncertainty. By collaborating and mobilizing resources, Fresh Approach was able to strengthen existing connections with small farmers, build new relationships with other food access nonprofits, and support families in need by providing them with farm-fresh, local, and healthy produce. We outline how these partnerships and collective efforts have fortified a resilient and transformative food system in our area.
21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.
23 pgs., Online Journal, Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to reach consumers, seek agricultural information, and maintain emotional connections with other farmers. Though important, women farmers are often overlooked in agricultural research and training programs. Theoretical and practical implications highlight how social media and agricultural trainings can promote media literacy and promote women farmers' success in agriculture.
19 pgs., The equine industry is an established part of Maryland agriculture with 79,100 equines valued at approximately $714 million in the state; approximately 10% of these animals are housed in one county. Equine operators are a unique demographic in the agricultural realm, because they are not managing land to produce food or fiber and often are employed in other professions unrelated to agriculture. These operators tend to be unaware of land conservation practices and can have a detrimental effect on areas, like the Chesapeake Bay economy and ecosystem, if shared resources are exploited. The purpose of this study was to explore equine operators’ knowledge and connection of conservation best management practices (BMPs) and their role in being a caretaker of the land. The study was informed by the diffusion of innovations theory and gathered data through semi-structured, qualitative interviews. Equine operators in the study were found to use a variety of informational sources, had a high level of adoption of the BMPs they used, and overall, a majority of participants saw their role as caretakers of the land as an important aspect of their environmental actions. Recommendations from this research include improving communication processes to increase the spread of BMPs and adjusting specific infrastructure aspects to improve retention of equine operators practicing conservation efforts. Further research should investigate other niche areas of agriculture that could potentially be struggling with a knowledge deficit of BMPs and communication neglect between conservation offices and audiences.
19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.
24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
Online from publisher. 4 pages., Author and current editor in chief of Progressive Farmer magazine describes his journey into agricultural journalism, with special emphasis on his participation in AAEA (1998 president) and the International Federation of Agricultural Journalists. "Why didn't someone warn me? I'm glad they didn't. Otherwise, I never would have joined AAEA or enjoyed the rich rewards of friendships from ag communicators both near and far."
International: Zimmcomm New Media, Cantonment, Florida.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12106
Notes:
Online from ZimmComm News Media. 2 pages., A pioneer in agricultural uses of new social media expresses concern about FaceBook, Twitter, and YouTube having become political weapons. "Since the election, the level of censorship on all of the major social media platforms has just skyrocketed. Never in our wildest dreams did we ever think that freedom of speech and the press might be endangered in this country, but we do believe it is right now." FaceBook and Twitter platforms "are both essentially business platforms. Author reports a decision to put a temporary hold on ZimmComm business FaceBook accounts.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
Notes:
Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12108
Notes:
Online from Radio Free. 3 pages., Author reports on helping the U.S. Senate draft and pass the Physician Payments Sunshine Act a decade ago. It requires companies to report monies and gifts they give physicians, which are known to influence what doctors prescribe or promote. "We need a 'sunshine law' for science that would expose all sorts of conflicts of interest and industry manipulation that skew research on food, synthetical chemicals, pesticides, air pollution, genetic technology, and the climate."
Via online magazine. 9 pages., An old 1,300-acre oil refining site in South Philadelphia is being converted into a vast e-commerce distribution center. "But the developers of these brownfields must confront a legacy of toxic pollution and neglect of surrounding communities of color." A Philadelphia council member reports, "We have a long way to go as relates to community engagement, as well as paying attention to the environmental remediation process."
Online from publisher. 4 pages., "There are several ways to ensure profitability when considering whether to add distribution or delivery services to your company. Those same methods also can help you evaluate whether the services you already offer are making you money."
Online from publication. 1 page., Radio Station KRVN, Lexington, Nebraska - "The rural voice of Nebraska" - observed its 70th anniversary on February 1 with a special all-day celebration that featured fond memories shared by listeners and guest appearances from former KRVN legends.
Online from periodical. 4 pages., In a report from the Packer's 2021 Global Organic Produce Expo, author cited speakers from the U.S. Department of Agriculture and the Organic Trade Association. They indicated that the trend arrow is still pointing up for organic produce. Data from 2019 indicated that numerous organic fruit and vegetable crops have seen sharp increases since 2016. The Association estimated that about 14 percent of all produce sold in the U.S. is organic.
Via online issue. 3 pages., Results of a 2020 study by the Produce for Better Health Foundation indicate that fruit and vegetable consumption in the U.S. has declined almost 10 percent since 2004.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12122
Notes:
Online from organization. 34 pages., "State of the Plate" research during 2020 indicates that Americans have decreased their fruit and vegetable eating occasions by nearly 10 percent since 2004. Foundation suggests a behavioral framework for a path forward.
USA: College of Agricultural, Consumer and Environmental Sciences, University of Illinois at Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12123
Notes:
Via online research summary. 4 pages., Summary of a research project among rural and urban residents in the Upper Sangamon River Watershed in central Illinois to learn how much people care about local water quality, fish populations, and algae blooms, and how much they care about meeting Environmental Protection Agency targets which benefit the Gulf of Mexico. Responses indicated that rural and urban residents value efforts to reduce watershed pollution and are willing to pay for environmental improvements.
Online from publication. 3 pages., Report of a conversation with Hugo Hays, global director of compliance and food safety for international banana firm, Fyffes.
Online via the publication. 3 pages., Findings of a poll by The Packer indicated that "properly administered social responsibility programs
do exactly that, or at least can be a significant factor in helping accomplish that goal." They can help ensure that workers are treated well according to health and safety standards and compensated fairly. Such programs also provide to the wider company a greater sense of purpose that workers' jobs
contribute to something greater than profits.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12129
Notes:
Online via AgriMarketing Weekly. 2 pages., Research among registered dietitians indicates potential negative impact on fruit and vegetable consumption among consumers caused by the so-called "dirty dozen" list published by the Environmental Working Group (EWG).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12131
Notes:
News release from the Pear Bureau Northwest introduces the first winner in a nationwide "Aisle of Red Pears" display challenge. This article features displays at the Fresh Thyme store in Iowa. 3 pages., "We have seen some amazing displays that are resulting in double digit sales increases."
Lando, Amy (author / U.S. Food and Drug Administration), Verrill, Linda (author / U.S. Food and Drug Administration), and Wu,Fanfan (author / U.S. Food and Drug Administration)
Format:
Research summary
Publication Date:
2021-03
Published:
USA: U.S. Food and Drug Administration
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12132
Notes:
Online from publisher., National probability consumer survey designed to assess consumers' awareness, knowledge, understanding, and self-reported behaviors relating to a variety of food safety and nutrition-related topics. 76 pages. This printed research summary includes only the table of contents, executive summary, key findings regarding food safety and nutrition, and methodology used.
Online from publication. 2 pages., Identification of produce items cited as problematic and acceptable by the Environmental Working Group. Article indicates that more than 99 percent of produce samples tested for these reports have residue levels that are compliant with U.S. Environmental Protection Agency standards (which EWG considers insufficient).
Online from publication. 3 pages., Food store produce specialist urges produce managers to get summer extra-help staff members identified early and begin to train them by mid-April. "June is too late, you know." The busiest quarter of the year for fruits and vegetables is often run with the least-experienced people, due in part to summer vacation schedules of experienced personnel.
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
Online from publisher. 3 pages., In this commentary, the Executive Director of the Alliance for Food and Farming argues that the "dirty dozen" list published annually by the Environmental Working Group is "scientifically unsupportable, negatively impacts consumers and it is insulting to farmers and farm workers working hard every day to provide produce to consumers." She says, "If we have learned anything from the pandemic, it is that science (not rhetoric or false claims) needs to guide our health and safety choices."
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Online from publishing organization, by membership. 2 pages., Newsletter issue features the career of ACE member Dr. Erica Irlbeck, an agricultural communications teacher and researcher at Texas Tech University.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12140
Notes:
Online via AgriMarketing Weekly. 2 pages., Findings of a survey of more than 1,000 U.S. adults commissioned by Proagrica indicated that 39% of U.S. consumers considered going vegetarian or vegan since the COVID-19 pandemic began. These attitudes were apparent in relation to both grocery shopping and eating out. Health was cited as the main reason for considering changes in diet, followed closely by the cost of meat.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12141
Notes:
Online via AgriMarketing Weekly. 1 page., A March 1 occasion marking the retirement and legacy of Lyle E. Orwig, co-founder and chairman of Charleston-Orwig communications agency, recently rebranded as C.O.nxt.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12142
Notes:
Online via AgriMarketing Weekly. 1 page., Brief summary of findings from a data analysis by Catalina Marketing based on consumer behavior during the past year of the pandemic. Findings concluded that "several categories have experienced strong sales spikes, while others continue to struggle." Eight of the 15 top categories of sales growth during the past year involved food or beverages offering convenience and/or comfort.
Wallander, Steven (author), Smith, David (author), Bowman, Maria (author), and Claassen, Roger (author)
Format:
Research report
Publication Date:
2021-02
Published:
USA: Economic Research Service, U.S. Department of Agriculture
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12143
Notes:
Economic Information Bulletin Number 222. 33 pages., This report detailed how cover crops are managed on corn, cotton, soybean, and wheat fields in the United States. "These surveys reveal that there are many different approaches to using cover crops."
USA: Southern Farm Network, Raleigh, North Carolina
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12144
Notes:
Brief report on "SFN Today" featured the national Agricultural Communicators of Tomorrow (ACT) student organization. 2 pages., Briefly described the development and goals of the organization, the programming it offers to student members, and the current student and faculty leadership.
Online from publisher via membership. 5 pages., AAEA member Thomas Dodge chronicles his prolific photojournalism career in his new book, with emphasis on his agricultural/rural photography for Farm Journal, Progressive Farmer, Successful Farming, and other periodicals.
Online from publication. 1 page., Brief review of research reports indicated that beef demand has remained strong to date, online ordering for both groceries and meat ordering is likely here to stay, and positive consumer perceptions of beef increased during the pandemic.
Online from publication. 1 page., Editorial examines the threat of 3-D bio-printed ribeye steak, as unveiled by an Israeli start-up focused on cultured meat technology.
Online from publication 8 pages., Article highlights findings of a Farm Futures post-election survey among U.S. farmers. They show that nearly 90 percent of farmers believe taxes will go up under the Biden administration, 71% believe WOTUS will be overturned, and 22% believe markets will stabilize with a new trade strategy. "And four of every five farmers believe there will be less government ad hoc funds going to agriculture."
Online via AgriMarketing Weekly. 3 pages., Based on findings of the Ag Economy Barometer poll by Purdue University. Responses by farmers indicating they expect the market share of plant-based alternatives to beef, pork, and chicken will grow rapidly. Most said they would not grow crops for processing into a meat alternative, even if offered a contract.
USA: International Food Information Council Foundation, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12150
Notes:
Online from publisher. 45 pages., Report of findings from a probability survey of 1,199 American parents and caregivers ages 18-80 regarding children ages 2-10. Aspects involved knowledge and understanding of dietary recommendations, behavior associated with feeding this age group, sources of information when making dietary decisions, purchasing habits when food shopping for children, areas of concern when feeding this age group, and areas of need for additional science-based information when feeding this age group.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12151
Notes:
Online via AgriMarketing Weekly. 1 page., Data, analytics and technology company DTN acquires a global farm-level data source, Farm Market ID. Both share goals of helping agribusinesses support producers.
Online from publication., Describes a medical telementoring and telemonitoring program, Project ECHO, created by a New Mexico gastroenterologist, Dr. Sanjeev Arora. This model features connections and interactions between specialists and physicians working in rural areas and state prisons. It is now leading training nationally and globally (with the World Health Organization) to address urgent issues like vaccine hesitancy and the spread of COVID-19 in nursing homes.
USA: International Food Information Council, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12153
Notes:
Online from publisher. 3 pages., Author suggests that say one form of produce is safer and more nutritional than another should be avoided. Cites top seven things to remember about eating healthy and safe foods "when this year's (or any year's) "Dirty Dozen and Clean Fifteen" lists invade your social media streams."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12154
Notes:
Infographic online from meat trade association website. 1 page., Presents highlights of a "Power of Meat" survey conducted by 210 Analytics on behalf of Food Marketing Institute. 1 page.
Online from publication issue. 3 pages., Article summarizes findings of the 16th annual "Power of Meat" survey funded by the Food Industry Association (FMI) and the North American Meat Institute's (Meat Institute) Foundation for Meat and Poultry Research and Education. Focuses on beef, pork, and poultry consumption in the context of the COVID-19 pandemic.
USA: College of Agricultural, Consumer and Environmental Sciences, University of Illinois at Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12156
Notes:
Online from publisher. 2 pages., Describes a new USDA National Institute for Food and Agriculture (NIFA) grant project to develop a virtual reality curriculum for agricultural equipment safety training.
Online issue. 3 pages., Announces a new core program area, Integrated Health Disparities, in Illinois Extension. Purpose: "To provide leadership and resources in the crusade to address health inequities." Priority issues will include health promotion and education, healthcare access, behavioral health, and community well-being.
Online from publisher. 3 pages., Activities and achievements of the California Women's Association, a volunteer organization of women concerned about challenges to California agriculture. Consists of 21 local chapters that focus on promoting agriculture locally and providing scholarships to students majoring in farming-related majors.
Online from publisher via subscription., Instagram-ready installations often frame the desert as austere. What are the alternative ways of looking at the land? Author invites engaging with the reality of the desert rather than the cartoon of it.
Online from publisher. 2 pages., Advice to young journalists. "As a professional, you have to be better than only an instagram post writer. You must consciously and intentionally develop your skills of conversation. Sit down with your granny and ask her about her life as a young girl. Find out what your papaw was really thinking and feeling as he stepped onto some faraway battlefield as a terrified kid. And when you interview that farmer or lineman or craftsperson for your Co-op's publication, find out why they do what they do, not just what they do."
Online from publisher. 4 pages., Article features findings of a Packer survey about social responsibility. The summary includes brief responses by 11 leaders in the produce industry about the meaning of social responsibility.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12166
Notes:
Online from agnewscenter.com. 3 pages., Features an achievement of Matt Brechwald, host of the Off-Farm Income Podcast, who "proudly refers to himself as 'the World's Most Prolific Agricultural Podcaster'."
Boehlje, Michael (author) and Langemeier, Michael (author)
Format:
Research report
Publication Date:
2021-03
Published:
USA: Department of Agricultural and Consumer Economics, College of Agricultural, Consumer and Environmental Sciences, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12167
Notes:
6 pages., Authors from the Center for Commercial Agriculture, Purdue University, discuss the adoption of precision agriculture technologies. Findings of cited research among farmers indicated that the average net benefit was almost $90 per acre, and the benefit cost ratio averaged 9.7 to 1. "These results suggest a much higher payoff of precision farming than previous studies. This higher payoff is a result of the whole-farm system benefits of the interactions among individual tools and technologies which result in a new way of farming."
25 pages, Decreasing the consumption of meat and dairy has been identified as an effective strategy for protecting the health of humans and the planet. More specifically, transitioning to diets that are lower in animal-source foods and higher in fruits, vegetables, legumes, and whole grains offers a promising opportunity to better align consumer behaviors with contemporary nutritional and ecological goals. However, given the limited understanding of how these changes in dietary behaviors can be best promoted, there is a need to explore the merits of community-based approaches to meat reduction and their capacity to advance more sustainable practices of eating at the individual, household, and community levels. To address this gap in the literature, we surveyed more than 100 American households participating in a communitywide, 12-week-long Meatless Monday challenge and tracked the changes in their knowledge, attitudes, beliefs, and food choices over a nine-month period. The case study provided herein highlights a number of key findings from our evaluation. Most notably, our results demonstrate the value of community-based efforts in initiating and maintaining dietary behavior change and provide preliminary insights into the unique roles of multilevel interventions and diverse stakeholder engagement in promoting healthier, more sustainable diets.
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12180
Notes:
Online article via Grist Creative and Water Solutions Network. 3 pages., Describes the history and complexities involved in developing a plan to carry out the largest dam removal in United States history along the Klamath River by 2023. Highlights efforts to bring together various stakeholders in the water management ecosystem.
Online from publication. 5 pages., Summarizes findings of a survey among members of a nationwide consumer panel. Charts identify ranked percentages of respondents who had bought 20 fruits and 20 vegetables during the past 12 months.
USA: Upper Midwest Agricultural Safety and Health Center, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12183
Notes:
Online from UMASH. 2 pages., Through use of an inverted pyramid, this article introduce a tool that emphasizes the value of preventing farm injuries and saving lives. Five sections of the pyramid range in effectiveness from "Elimination" (most effective) to "Personal Protective Equipment" (least effective).
Online from publication via subscription., A new report focuses on internet infrastructures on tribal lands and how tribes can use it to strengthen their sovereignty.
Online from publication, by membership. 6 pages., As a farmer/rancher, photographer, and freelancer, Author Johnson features four of her photos to "encourage you to take pause and recognize the unique gifts and opportunities that agriculture provides our children on a daily basis."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12187
Notes:
Online via AgriMarketing Update. 2 pages., News release announces the close of "a growth funding round of $335 million, including $135 million converted from a prior round, bringing the total funds raised by LIVEKINDLY Collective in its first year to $535 million. With this latest investment, lIVEKINDLY Collective has become one of the top three highest-funded and fastest-growing plant-based food companies globally."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12188
Notes:
Online via AgriMarketing Update. 2 pages., Summary of results from a Farm Journal Pulse Poll asking farmers what farm technology they wish to invest in first if they were to win the lottery. The top choice was variable-rate application technology with 31% of the responses (out of a total of 577 farmers). Four other technologies ranked lower.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12189
Notes:
Online from AgriMarketing Update. 1 page., "The question in the case is whether the U.S. Constitution permits California to extend its police power beyond its territorial borders by banning the sale of wholesome pork and veal products sold into California unless out-of-state farmers restructure their facilities to meet animal-confinement standards dictated by California."
Online from publisher via membership. 2 pages., "In my view, people were placed upon this earth to be a part of nature, not apart from it. I believe that God expects us to appreciate its majesty, utilize its renewable resources wisely, and pass its treasures along to our children and grandchildren. It is our responsibility to serve as conscientious stewards of those, perhaps the greatest of His gifts, rather than to ignore it, keep it at arm's length, and to leave its care to somebody else or to some government agency."
21 Pages, Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s message content and use of value congruent messages. Schwartz Theory of Basic Human Values (2012) was used to identify the values present in each video within the campaign. The values of benevolence, security, self-direction, universalism, and hedonism were common values displayed in the campaign. Message sensation value was calculated, and it was found the videos had moderate levels of emotional arousal. The primary characters in the videos were mothers, farmers, and children. More research should be conducted to explore how the value congruent messages and message sensation value interact to increase a receiver’s level of attitude change after viewing the message.
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
27 pages, Extension programs must constantly evaluate communication plans and platforms to determine if they are worth the investment of time, money, and resources. Podcasts are growing in popularity as a communication platform for education and entertainment. With the VARK model of learning styles and core plant pathology concepts as a guide, researchers evaluated the prevalence and type of plant pathology information in podcasts to better understand how podcasts could benefit Extension plant pathology programs. Using keywords related to plant pathology, researchers searched popular mobile podcast listening applications and evaluated relevant podcast episodes using content analysis methods. Results indicated few podcast shows discuss plant pathology topics. The podcast shows identified, however, covered eight fundamental units of plant pathology knowledge: basics of plant pathology, plant pathology techniques, biology of plant diseases, biology of plant pathogens, management of plant diseases, influence of the environment, other causes of plant disease symptoms, and importance of fungi. Results suggested that podcasts can effectively communicate different types of plant pathology information to audiences. Plant pathology Extension programs can utilize the findings of this study to create new plant pathology podcasts that meet the changing needs of plant pathology Extension clientele. It is worthwhile to further explore the use of podcasts in plant pathology Extension programs.
19 Pages, Agriculturalists and environmentalists must navigate complex challenges as the global population continues to increase and environmental resources are depleted. Colleges of agricultural and environmental sciences are tasked with addressing the nexus between environmental and agricultural challenges through research, education, and communication. However, the amount of research being conducted with both agriculture and the environment considered is largely unknown and, as a result, their corresponding communication messages may not provide coherent messages from the college. Therefore, the purpose of this study was to identify if research within a college of agricultural and environmental sciences takes a holistic approach so that communication efforts coming from the college can encompass both perspectives. The data were collected from a web-based system containing university research publications and analyzed using a thematic analysis and meta-synthesis. The meta-synthesis revealed 212 codes overlapping agricultural and environmental themes compared to the total 4,325 codes found across all publications. The findings indicated there was a limited amount of collaboration occurring between environmental and agricultural researchers within the college. Without collaborative research, agricultural communicators cannot develop science communication efforts that holistically integrate evidence-based science. As new challenges emerge at the nexus of agriculture and the environment, researchers must shift toward a collaborative and interdisciplinary approach to ensure the science communication efforts sharing their findings are inclusive.
9 pages, Effective delivery of continuing education programs can improve their impact. Using the first of four two-week modules of a professional short course, we tested outcomes of a flipped classroom approach, comparing professional foresters’ completion rates, preference for, and perceived value of pre-module content delivered via video and reading. Participants in the National Advanced Silviculture Program self-reported significantly higher pre-module completion rates, preference for, and perceived value of video over reading. This simple study suggests the potential for video to serve as an accessible and preferred format for delivery of key content to supplement an in-person continuing education program.
9 pages., Extension plays an essential role in serving local communities. How it can support farmers during the pandemic is a novel phenomenon that necessitates careful analysis. Drawing from a survey responded by 313 farmers across Hawai'i in late April 2020, this study assesses how farmers feel Extension can support them best during the pandemic. Farmers identified five areas of needs: community engagement and networking, information sharing and education, funding, research, and local sustainability. Discussion regarding the role of Extension support during the pandemic is offered.
Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
