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2. Journalists say more capacity building needed to improve agricultural reporting
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Darboe, Seedy (author)
- Format:
- Journal article
- Publication Date:
- 2019-01-09
- Published:
- Banjul, The Gambia: The Point newspaper
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10070
- Journal Title:
- The Point
- Notes:
- 1 page., Online article.
3. Should hyping edible bugs focus on the experience instead of the environment?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McCoy, Berly (author)
- Format:
- Online article
- Publication Date:
- 2019-01-10
- Published:
- United States: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10106
- Notes:
- 5 pages.
4. What's healthy at the grocery store? Shoppers are often confused, survey finds
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ellis, Rebecca (author)
- Format:
- Online article
- Publication Date:
- 2019-01-24
- Published:
- USA: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10113
- Notes:
- 5 pages., Via website.
5. Awareness and use of e-resources among public extension personnel in Anambra state, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tochukwu Sabastine Nwabugwu (author), Cynthia Ebere Nwobodo (author), John Chukwuma Okoro (author), and University of Nigeria, Nsukka.
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Nigeria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10114
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- Vol. 23(1) : 164-170
- Notes:
- 7 pages., Via online journal, The study assessed the awareness and use of e-resources among public extension personnel in the area. Stratified sampling technique was used in selecting respondents from each cadre of the Anambra State Agricultural Development Programme (ASADEP). A total of sixty-nine (69) agricultural extension staff was used for the study. Findings show the major e-resource tool that was available to the majority (94.2%) of extension staff in the area was mobile phone, while 62.3% indicated that computer was available to them. The majority (69.6%) of the respondents were each aware of Facebook, and email, while 56.5% were aware of twitter. Among those who were aware of email, the majority (59.4%) indicated they used it while 43.5% of those that were aware of Facebook indicated they used it. Results show that 15.9% of the respondents indicated they used e-journal in exchanging information on pests and diseases, 10.1% exchanged weather and climate information on e-mail, while 11.6% each indicated they used email to exchange information on farm inputs and market prices. On the other hand, 10.1% each used e-journal and e-mail to exchange information on processing methods. The study concluded by drawing attention to the very low adoption of e-resources in extension service delivery in the area. Efforts should be made by both federal and state governments to provide enabling technological environment and training opportunities for extension personnel in order to improve e-extension which is a veritable alternative towards solving the issues of dearth in extension staff that has been a persistent problem plaguing extension service in the country.
6. Using the theory of planned behaviour framework to understand Tasmanian dairy farmer engagement with extension activities to inform future delivery
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Turner, Lyia (author), Hall, Alison (author), Kilpatrick, Sue (author), and Dairy Australia
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- Tasmania, Australia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10118
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(1)
- Notes:
- 17 pages, via online journal, Translator disclaimer Full Article Figures & data References Citations Metrics Reprints & Permissions Get access ABSTRACT Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery. Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour. Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting. Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented. Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension. Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
7. Is label literacy a key to healthier food choice?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Food Insight (author) and International Food Information Council Foundation
- Format:
- Online Article and Power Point
- Publication Date:
- 2019-01-24
- Published:
- Washington, DC: International Food Information Council Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10121
- Notes:
- 3 pages (article) and 21 pages (PowerPoint), PowerPoint survey is accessible through the online article., Via website.
8. How to get meat eaters to eat more plant-based foods? Make their mouths water
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Godoy, Maria (author)
- Format:
- Online article
- Publication Date:
- 2019-02-10
- Published:
- NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10125
- Notes:
- Via website.
9. A survey of communication media preferred by smallholder farmers in theGweru District of Zimbabwe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- South Africa: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 66 : 112-118
- Notes:
- 7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
10. Gatekeepers, shareholders, and evangelists: expanding communication networks of African American forest landowners in North Carolina
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hitchner, Sarah (author), Dwivedi, Puneet (author), Schelhas, John (author), and Jagadish, Arundhati (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-08
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10140
- Journal Title:
- Society & Natural Resources
- Notes:
- 17 pages., via online journal article, The Sustainable Forestry and African American Land Retention Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in the southeastern United States to prevent land loss, increase forest health, and build economic assets. One of its main goals was to build communication networks through which African American landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication networks over a three-year period (2014-2017), we conducted 87 interviews with landowners (24 of whom were interviewed multiple times), SFLR personnel, and Federal and State staff members in North Carolina. We used complementary methods of data gathering and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be sustained independently of the program over time, although there is still a heavy reliance on program personnel.
11. Build a people-oriented urbanization: China’s new-type urbanization dream and Anhui model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mingxing Chen (author), Yinghua Gong (author), Dadao Lu (author), and Chao Ye (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-01
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10149
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 80:1-9
- Notes:
- 9 pages., via online journal, Since 2014, the Chinese government has initiated new-type urbanization under the guidance of ‘the National New-type Urbanization Plan (2014–2020)’, which embarks on a significant transformation of the model of urbanization in post-reform China. To understand the origin and outputs of this policy, this article demonstrates the context of China’s new-type urbanization. The paper proposes a conceptual framework of new-type urbanization, which mainly includes four aspects: humanism, people-oriented urbanization; inclusivism, benefits sharing for urban and rural; sustainability, development without sacrifice of resources and environment; and harmonism, coordination. This is followed by an examination of the case of Anhui province, as a pilot province of China’s new-type urbanization. Anhui has performed a lot of related work to promote citizenization of peasant workers and has made great progress on the reform of the household registration system. The study found that despite a special emphasis on people-oriented urbanization, the pressures and costs of citizenization of peasant workers are growing fast, accompanied by rising housing prices in cities. This insight suggests there are benefits and costs of promoting China’s new-type urbanization. Despite the advantages of institutional innovation, the unexpected side effects such as rapid rising housing prices actually undermine the success of plan implementation.
12. Knowledge, attitude and practices relating to zoonotic diseases among livestock farmers in Punjab, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, B.B. (author), Kaur, R. (author), Gill, G.S. (author), Gill, J.P.S. (author), Soni, R.K. (author), and Aulakh, R.S. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- India: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10184
- Journal Title:
- Acta Tropica
- Journal Title Details:
- 189: 15-21
- Notes:
- Journal homepage: www.elsevier.com/locate/actatropica, Via online journal, Zoonotic diseases cause significant health and economic impact in developing countries such as India. Many zoonotic diseases are prevalent in the livestock and as an occupational zoonosis in the livestock farmers in India. Lack of knowledge on the disease transmission, prevention and control measures is a potential high risk for the occurrence of zoonotic diseases in the livestock and its keepers in India. We conducted this study to understand knowledge, attitude and practices of livestock farmers regarding zoonoses. Five villages from each of the 22 districts of the state were conveniently selected (n = 110). Farmers available at village community sites were enrolled in the study and requested to complete a custom designed questionnaire (n = 558). In addition, livestock farmers attending basic livestock husbandry training were also surveyed (n = 301). Data from questionnaires was used to create three index variables: (a) knowledge score; (b) attitude score and (c) practice score. Association between demographic and other explanatory variables with knowledge score was evaluated using linear regression analyses. Similarly, the association between knowledge and attitude score with practice score was evaluated. Of the 859 participants, 685 (80%) livestock farmers had heard the term ‘zoonoses’ but only 345 (40%), 264 (31%) and 214 (25%) farmers were aware of the zoonotic nature of tuberculosis, Japanese encephalitis and taeniosis, respectively. For practices, 23% farmers reported consumption of raw milk and only 10% and 8% livestock farmers ever got their animals tested for brucellosis and tuberculosis, respectively. The low level of education and being a cattle farmer were negatively associated with the farmer’s knowledge on zoonotic diseases. The attitude score was positively associated with the practice score of the participants. The results indicate need for educating the livestock farmers particularly those with a low level of education to reduce the health and economic impact of zoonotic diseases in India.
13. Novel use of conceptual change framework improves video on challenging science topic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Helmers, Matthew J. (author), Youngquist, Timothy D. (author), and Grudens-Schuck, Nancy (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10185
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-4
- Notes:
- 4 pages., Article # 1IAW2, Via online journal., Educational campaigns are more complicated when members of our audiences hold scientific misconceptions related to new technologies. Our prairie strips research and education team produced a brief, focused video aimed to dispel a misconception related to the effect of prairie strip plants' roots on agricultural drain tiles in the Midwest. Our "Field Tile Investigation" video was based on the conceptual change framework from science education and featured a discrepant event. The goal was to move farmers, landowners, and their advisors to an understanding of prairie strips that was more compatible with the scientific standard.
14. Project happy apples: assisting backyard growers in codling moth management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Detweiler, Amy Jo (author) and Stephan, Toni (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10188
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-5
- Notes:
- 5 pages., Article # 1IAW6, vial online journal, Project Happy Apples began as an effort to assist backyard growers in managing codling moth in their fruit trees. We developed a process using emails and a web page to provide timely information related to the life cycle of codling moth and relevant integrated pest management (IPM) strategies. The content of our updates included pertinent photos, costs of tools, and suggested dates of action. Results from a survey of participants suggest that they were more confident, knowledgeable, and successful in using IPM strategies in their own backyards as a result of our project.
15. Building success of food hubs through understanding of the cooperative experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author) and Severson, Roberta M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
16. Extension investing resources for the millennial generation: an exploratory study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kristen Sumpter (author) and Joan Koonce (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10190
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
17. Edible insect workshop engages public in sustainable food conversation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jasinski, James (author), Kulhanek, Ashley (author), and Shumaker, Kate (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10192
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-6
- Notes:
- 6 pages., Article # 1IAW7, Via online journal., A 6-hr train-the-trainer workshop focused on introducing the concept that insects may play a significant role in food security as the world population is projected to exceed 9 billion people by the mid 21st century. Workshop topics including cultural, nutritional, culinary, and commercial aspects surrounding edible insects were presented and packaged into a formal curriculum for later use by the participants. A 12-item sensory evaluation of insect-fortified foods provided participants a tangible experience with product palatability. By the end of the workshop, participants had increased various dimensions of their knowledge about edible insects and reported a generally positive perception toward insect-based foods.
18. Ag on the air: telling the story about farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Doran, Tom C. (author)
- Format:
- Newspaper article
- Publication Date:
- 2019-02-15
- Published:
- USA: AgriNews Publications, La Salle, Illinois
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10197
- Journal Title:
- Illinois AgriNews
- Journal Title Details:
- 41(51) : A1
- Notes:
- via online newspaper article
19. Connecting the unconnected: Tombigbee Communications believes building a better future for its rural residents starts with fiber
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bedord, Laurie (author)
- Format:
- Journal article
- Publication Date:
- 2019-01
- Published:
- USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10198
- Journal Title:
- Successful Farming
- Journal Title Details:
- 117(01) : 52-55
- Notes:
- Magazine article
20. Development communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online document
- Publication Date:
- 2019-01
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10199
- Notes:
- ACDC houses page 1 of the 74-page posting. The full posting was retrieved from: revolvy.com/page/developmentcommunication, Definition posted in Wikipedia
21. AAEA Association Communications SIG (Special Interest Group)survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crosby, Joy (author)
- Format:
- Journal article
- Publication Date:
- 2019-02-07
- Published:
- USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10220
- Journal Title:
- AAEA ByLine
- Notes:
- 2 pages.
22. Better than chocolate: one thing consumers would love from the food industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research brief
- Publication Date:
- 2019-02-08
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10221
- Notes:
- 2 pages.
23. The story behind Green Mountain Grown
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Navarra, Katie (author)
- Format:
- Journal article
- Publication Date:
- 2019-02-07
- Published:
- USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10222
- Journal Title:
- AAEA ByLine
- Notes:
- 9 pages., Includes a link to the seven-page article which this award-winning agricultural reporter wrote for the February 2018 issue of Western Horseman magazine.
24. Is label literacy a key to healthier food choices?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019-01-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10223
- Notes:
- Online via International Food Information Council Foundation, Washington, D.C.
25. Creativity tip: become a question mark again
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Mark (author)
- Format:
- Editorial
- Publication Date:
- 2019-02
- Published:
- USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10224
- Journal Title:
- CCA Connect
- Notes:
- 2 pages
26. Using images of farmed animals in environmental advocacy: an antispeciesist, strategic visual communication proposal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fernández, Laura (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10227
- Journal Title:
- American Behavioral Scientist
- Notes:
- 19 pages., Via online journal., This article discusses two main issues: the historical invisibility of the role of animal agriculture in climate change and whether it is useful to include explicit violent images or “moral shock” of farmed animals in environmental advocacy campaigns to fight against climate change and environmental devastation. The claim will be explored at two levels: ethical and strategic. According to the current literature available, it will be argued that we have sound arguments to believe that using images of farmed animal suffering (including explicit violent images and moral shocks) is both an ethical and effective approach to reach the end of speciesist oppression and to mitigate climate change.
27. Factors influencing the information needs and information access channels of farmers: an empirical study in Guangdong, China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yongshan Chen (author) and Yonghe Lu (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-08
- Published:
- China: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10228
- Journal Title:
- Journal of Information Science
- Notes:
- 20 pages., Via online journal., Information plays an important role in meeting the quantitative and qualitative goals of agriculture in the 21st century. As an emerging economy in a developing continent, China has already made many interventions to use information technology to support agricultural development. However, information service in some rural areas is still severely limited. The overall impact of the changing information environment on the farmers’ information needs and access channels has not been fully studied. Thus, this study systematically investigates the characteristics of the information needs and channels of farmers in Guangdong, China. We have collected 4006 questionnaire samples and used correlation analysis to explore the relationships between farmers’ information needs and access channel preferences. The results indicate that individual characteristic factors, social factors and family factors have different degrees of influence on farmers’ information needs and access channel preferences. These findings can provide a reference for information construction in the rural areas of Guangdong Province and thus promote its economic development. This study can also provide useful insights for policymakers and researchers from other developing countries to formulate implementation plans to promote agricultural development.
28. Expert? What does that mean? Describing the term "expert" in agricultural communications, education, extension, and leadership research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Costello, Lori (author), Rutherford, Tracy (author), and Texas A&M University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10234
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 16 pages., Via online journal., Expertise is dynamic, domain specific, and characterized according to an individual’s level of knowledge, experience, and problem-solving ability. Having expertise in the phenomenon under investigation can be used as an indicator of an individual’s aptitude to effectively serve as a coder in a content analysis or as panelist in a Delphi study. The purpose of this study was to assess 10 years of scholarship published in the premier journals of agricultural education and describe the ways researchers in agricultural communications, education, extension, and leadership disciplines who use content analysis and Delphi study methods are describing the qualifications of the people serving as expert coders and panelists. The study findings revealed the majority of researchers publishing in the premier agricultural education journals are not describing the qualifications used in selecting coders or the credentials the coders possess that would make them qualified to code the data in a content analysis. Furthermore, researchers were inconsistent citing literature that supported their selection of content analysis coders and citing literature to support a decision to describe or not to describe coders’ qualifications. However, a description of Delphi study panelists’ qualifications and citations to support why panelists were selected in a Delphi study were present in all of the Delphi studies analyzed over the 10-year period. Based on these findings, it was concluded that ACEEL researchers should include a description of coder credentials to enhance the consistency, transparency, replicability, rigor, and integrity of ACEEL research. Editors and research professionals who perform journal article reviews for the premier agricultural education journals are encouraged to note the exclusion of a description of content analysis coders’ credentials as part of the peer review process.
29. Consumers' Evaluations of Genetically Modified Food Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
30. A content analysis of antibiotic use in livestock in national U.S. newspapers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Li, Nan (author), Irlbeck, Erica (author), and Gearhart, Sherice (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10236
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1) : 1-18
- Notes:
- 18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.
31. Exploring communication tendencies of program facilitators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kurtzo, Fawn (author), Edgar, Leslie D. (author), Edgar, Don W. (author), Graham, Donna L. (author), and Russell, Mark (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10237
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1) : 1-17
- Notes:
- pgs. 1-17; Article 3, Via online journal., Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.
32. Consumer attitudes towards production diseases in intensive production systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Clark, Beth (author), Panzone, Luca A. (author), Stewart, Gavin B. (author), Kyriazakis, Ilias (author), Niemi, Jarkko K. (author), Latvala, Terhi (author), Tranter, Richard (author), Jones, Philip (author), and Frewer, Lynn J. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-10
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10240
- Journal Title:
- PLoS ONE
- Journal Title Details:
- 14(1)
- Notes:
- Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becoming increasingly common in modern farming. However, intensive systems are particularly susceptible to production diseases, with potentially negative consequences for farm animal welfare (FAW). Previous research has demonstrated that the public are concerned about FAW, yet there has been little research into attitudes towards production diseases, and their approval of interventions to reduce these. This research explores the public’s attitudes towards, and preferences for, FAW interventions in five European countries (Finland, Germany, Poland, Spain and the UK). An online survey was conducted for broilers (n = 789), layers (n = 790) and pigs (n = 751). Data were analysed by means of Kruskal-Wallis ANOVA, exploratory factor analysis and structural equation modelling. The results suggest that the public have concerns regarding intensive production systems, in relation to FAW, naturalness and the use of antibiotics. The most preferred interventions were the most “proactive” interventions, namely improved housing and hygiene measures. The least preferred interventions were medicine-based, which raised humane animal care and food safety concerns amongst respondents. The results highlighted the influence of the identified concerns, perceived risks and benefits on attitudes and subsequent behavioural intention, and the importance of supply chain stakeholders addressing these concerns in the subsequent communications with the public.
33. Informal Science Engagement via Extension Exhibits: A Pilot Evaluation of Adult State Fairgoers’ Experiences, Attitudes, and Learning at Raising Nebraska
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Loizzo, Jamie (author), Conner, Nathan (author), Cannon, Karen J. (author), Janning, Elizabeth (author), and Rollins, Jeffrey (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10243
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.
34. Engaging dairy farmers in safety messages: Values, moral norms, barriers, and implications for communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilmes, Emily (author), Swenson, Rebecca (author), and University of Minnesota
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10244
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.
35. Between words: a generational discussion about farming knowledge sources
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wójcik, Marcin (author), Jeziorska-Biel, Pamela (author), and Czapiewski, Konrad (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-09
- Published:
- Poland: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10245
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 67: 130-141
- Notes:
- 12 pages., Via online journal., This article is concerned with the shaping of agricultural knowledge among farmers, in the context of the rapid changes Polish agriculture has been subject to since the time of the country's EU accession. The theoretical underpinnings of this work have been described in terms of the significant notional categories, i.e. knowledge, knowledge-cultures and sources of knowledge. The research made use of the joint interviews method. Interviews were run with representatives of different generations in 10 farming families in central Poland. The main research objective was to determine sources of farming knowledge among farmers. The use of joint interviews allowed for the identification of sources of knowledge of different kinds. These reflect a division into farmers' closer and more distant surroundings, i.e. to the family and neighbours on the one hand, and to institutions and media on the other. Knowledge acquisition among farmers is in fact found to be a complex process, reflecting socialisation in a multi-generation environment of family and neighbours, on the one hand, and the impact of the institutional and legal system, on the other. In a general sense, this corresponds to the well-known division of sources of knowledge into the tacit and the explicit, with the acquisition of tacit (i.e. informal) knowledge not meeting with any more major obstacles thanks to proximity in a sense that may be cultural (i.e. the agriculture itself), family-related (and in fact multi-generation) and spatial (physical proximity in a given locality). Microsocial conditioning thus plays a major role in the shaping of this source of knowledge. However, the most important factor distinguishing contemporary cultures as regards knowledge on farming is the capacity to adapt to conditions set by the institutions supporting the latter's development. Formal knowledge flowing into farming families from their institutional surroundings requires growing adaptability and preparation if a succession of innovations are to be taken on board. The multi-source nature of knowledge and the achievement of some kind of balance in this respect actually poses a major challenge for the future functioning of family farms as cultural microsystems.
36. The Food Factor: Perceptions of the brand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(3)
- Notes:
- 19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.
37. Social Media May Sway Kids To Eat More Cookies — And More Calories
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Neighmond, Patti (author)
- Format:
- Online article
- Publication Date:
- 2019-03-04
- Published:
- United Kingdom: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10247
- Notes:
- 3 pages, via online article
38. Social media influencer marketing and children’s food intake: A randomized trial
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Coates, Anna E. (author), Hardman, Charlotte A. (author), Halford, Jason C. G. (author), Christiansen, Paul (author), and Boyland, Emma J. (author)
- Format:
- Journal article
- Publication Date:
- 2019-03
- Published:
- American Academy of Pediatrics
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10248
- Journal Title:
- Pediatrics
- Journal Title Details:
- 143(4)
- Notes:
- 11 pages., Via online journal article, OBJECTIVES: To examine the impact of social media influencer marketing of foods (healthy and unhealthy) on children’s food intake. METHODS: In a between-subjects design, 176 children (9–11 years, mean 10.5 ± 0.7 years) were randomly assigned to view mock Instagram profiles of 2 popular YouTube video bloggers (influencers). Profiles featured images of the influencers with unhealthy snacks (participants: n = 58), healthy snacks (n = 59), or nonfood products (n = 59). Subsequently, participants’ ad libitum intake of unhealthy snacks, healthy snacks, and overall intake (combined intake of healthy and unhealthy snacks) were measured. RESULTS: Children who viewed influencers with unhealthy snacks had significantly increased overall intake (448.3 kilocalories [kcals]; P = .001), and significantly increased intake of unhealthy snacks specifically (388.8 kcals; P = .001), compared with children who viewed influencers with nonfood products (357.1 and 292.2 kcals, respectively). Viewing influencers with healthy snacks did not significantly affect intake. CONCLUSIONS: Popular social media influencer promotion of food affects children’s food intake. Influencer marketing of unhealthy foods increased children’s immediate food intake, whereas the equivalent marketing of healthy foods had no effect. Increasing the promotion of healthy foods on social media may not be an effective strategy to encourage healthy dietary behaviors in children. More research is needed to understand the impact of digital food marketing and inform appropriate policy action.
39. Preference for local food as a matter of helping behaviour: Insights from Norway
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Skallerud, Kåre (author) and Wien, Anders H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-02
- Published:
- Norway: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10250
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- (67) : 79-88
- Notes:
- 10 pages., Via online journal., Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed relationships between helping behaviour constructs and local food-buying behaviour within a Norwegian context. Local food consumers in Troms County are surveyed, and the results indicate that empathic concern and social concern influence their attitude towards, and preference for, local food. Local patriotism influences the preference for local food even if such consumers evaluate it as being of lower quality and less desirable than other food products. This study is among the first to examine local food-buying behaviour through the lens of prosocial helping behaviour theory. The recommendations for local food producers and local food advocates regarding appealing to consumers’ prosocial helping behaviour propose communication strategies emphasizing the difficulties that local food producers face, portraying local food producers as people deserving of help against national competition and imports, and depicting them as being as loyal to the local community as the local food consumers are.
40. Automated pastures and the digital divide: How agricultural technologies are shaping labour and rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rotz, Sarah (author), Gravely, Evan (author), Mosby, Ian (author), Duncan, Emily (author), Finnis, Elizabeth (author), Horgan, Mervyn (author), LeBlanc, Joseph (author), Martin, Ralph (author), Tait Neufeld, Hannah (author), Nixon, Andrew (author), Pant, Laxmi (author), Shalla, Vivian (author), and Fraser, Evan (author)
- Format:
- Online article
- Publication Date:
- 2019-02-13
- Published:
- Canada: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10251
- Journal Title:
- Journal of Rural Studies
- Notes:
- 11 pages., Via online article, A “digital revolution” in agriculture is underway. Advanced technologies like sensors, artificial intelligence, and robotics are increasingly being promoted as a means to increase food production efficiency while minimizing resource use. In the process, agricultural digitalization raises critical social questions about the implications for diverse agricultural labourers and rural spaces as digitalization evolves. In this paper, we use literature and field data to outline some key trends being observed at the nexus of agricultural production, technology, and labour in North America, with a particular focus on the Canadian context. Using the data, we highlight three key tensions observed: rising land costs and automation; the development of a high-skill/low-skilled bifurcated labour market; and issues around the control of digital data. With these tensions in mind, we use a social justice lens to consider the potential implications of digital agricultural technologies for farm labour and rural communities, which directs our attention to racial exploitation in agricultural labour specifically. In exploring these tensions, we argue that policy and research must further examine how to shift the trajectory of digitalization in ways that support food production as well as marginalized agricultural labourers, while pointing to key areas for future research—which is lacking to date. We emphasize that the current enthusiasm for digital agriculture should not blind us to the specific ways that new technologies intensify exploitation and deepen both labour and spatial marginalization.
41. Advisory services and farm-level sustainability profiles: an exploration in nine European countries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Herrera, Beatriz (author), Gerster-Bentaya, Maria (author), Tzouramani, Irene (author), Knierim, Andrea (author), and University of Hohenheim Agricultural Economics Research Institute Leibniz Centre for Agricultural Landscape Research
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10258
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(2) : 117-137
- Notes:
- 22 pages., Via online journal., Purpose: This study explores the use of advisory services by farm managers and its linkages with the economic, environmental and social performance of farms. Design/methodology/approach: Using cluster analysis we determined groups of farms according to their sustainability performance and explored the correlations between contacts with advisory services and a set of farm-level sustainability indicators. Findings: There exist significant differences in the number of farmers’ contacts with advisory services across countries, type of farms, farmers’ degree of agricultural education, utilized agricultural area, legal type of farm ownership and economic size of the farms. We identified three groups of farms that have different sustainability performance, are different in farm characteristics and relate differently to advisory services. The number of contacts with advisory services is positively related to the adoption of innovations, the number of information sources utilized and the adoption of farm risk management measures. We find no clear linear relationship between advisory services and environmental sustainability. Theoretical implications: This study derives hypotheses to analyze causalities between indicators of farm-level sustainability and advisory services. Practical implications: Results suggest the importance of taking into account the heterogeneity of farming systems for the design, targeting and evaluation of advisory services. In addition, results confirm the importance of selection of indicators that can be used in multiple sites. Originality/value: We used a harmonized indicator of advisory services and a harmonized set of farm-level sustainability indicators in nine different EU countries that could be used to evaluate the role of advisory services in the achievement of multiple objectives in different groups of farms in multiple sites.
42. Which communication channels shape normative perceptions about buying local food? An application of social exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 443–454
- Notes:
- 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.
43. 2019 agribusiness job growth
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barefoot, Mary (author / AgCareers.com)
- Format:
- Journal article
- Publication Date:
- 2019-01
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10275
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(1) : 14
- Notes:
- via journal
44. Ag economy not slowing Farm Journal's growth
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weber, Andy (author / CEO, Farm Journal)
- Format:
- Journal article
- Publication Date:
- 2019-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10276
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(1) : 33-34
- Notes:
- via journal
45. Award winner profile: Steve Werblow
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Werblow, Steve (author)
- Format:
- Journal article
- Publication Date:
- 2019-02-28
- Published:
- USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10277
- Journal Title:
- AAEA ByLine
- Notes:
- Article in online issue. 2 pages., via online journal, "Behind-the-story" description by first-place award winner in the "Nuts and Bolts" category of the 2018 AAEA Communication contest.
46. Every plate counts: evaluation of a food waste reduction campaign in a university dining hall
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ellison, Brenna (author), Savchenko, Olesya (author), Nikolaus, Cassandra J. (author), and Duff, Brittany R.L. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10278
- Journal Title:
- Resources, Co nservation and Recycling
- Journal Title Details:
- 144 : 276-284
- Notes:
- Via UI online subscription., The foodservice industry generates food waste by disposing of unserved food in the kitchen as well as uneaten food from consumers’ plates. In all-you-care-to-eat dining settings, such as university dining halls or buffet-style restaurants, food waste can be problematic because there is little monetary incentive to take less food. In addition, university dining facilities primarily serve young consumers who tend to be more wasteful than the average adult, further increasing the likelihood of waste. Appeals to money-saving have generally been identified as the best motivator to reduce consumer food waste; however, alternative motivators are needed when the quantity of food and its associated cost are not directly linked in all-you-care-to-eat settings. The purpose of this study is to determine the efficacy of a food waste reduction campaign in a university dining hall. Consumer plate waste was collected, sorted, and weighed in a treatment and comparison dining hall for a semester to assess the impact of the campaign on the quantity and type of food waste. Results reveal that the campaign had a modest, though insignificant, impact on waste behavior, but there were changes in students’ beliefs related to food waste, which may be an important first step to achieving behavioral change.
47. Antibiotics issue may impact meatless movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleck, Terry (author)
- Format:
- Research summary
- Publication Date:
- 2019-03-18
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10279
- Notes:
- 2 pages.
48. Udder nonsense
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10288
- Journal Title:
- Drovers Cattlenetwork
- Notes:
- Opinion article, Via online digital edition. 1 page., Editor speaks to inaccuracies in politicians' descriptions of "farting cows" as a significant factor in greenhouse gas emissions in the U.S.
49. Revolutionary marketing: As co-founder of Superior Livestock Auction's video sales, Jim Odle created a dynamic marketing platform with benefits for cattle and people
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author / Drovers Cattlenetwork)
- Format:
- Journal article
- Publication Date:
- 2019-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10289
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 14-15
- Notes:
- Via online digital issue.
50. Evolution of Internet of Things (IoT) and its significant impact in the field of precision agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khanna, Abhishek (author) and Kaur, Sanmeet (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- India: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10290
- Journal Title:
- Computers and Electronics in Agriculture
- Journal Title Details:
- 157 : 218-231
- Notes:
- 14 pages., Via online journal., During recent years, one of the most familiar name scaling new heights and creating a benchmark is Internet of Things (IoT). It is indeed the future of communication that has transformed Things (Objects) of the real world into smarter devices. The functional aspect of IoT is to unite every object of the world in such a manner that humans have the ability to control them via Internet. Furthermore, these objects also provide regular as well as timely updates on their current status to its end user. Although IoT concepts were proposed a couple of years ago, it may not be incorrect to quote that this term has become a benchmark for establishing communication among objects. In context to the present standings of IoT, identification of the most prominent applications in the field of IoT have been highlighted and a comprehensive review has been done specifically in the field of Precision Agriculture. This article evaluates contributions made by various researchers and academicians over the past few years. Furthermore, existing challenges faced while performing agricultural activities have been highlighted along with future research directions to equip novel researchers of this domain to assess the current standings of IoT and to further improve upon them with more inspiring and innovative ideas.
51. A state-of-the-art review on facilitating sustainable agriculture through green fertilizer technology adoption: Assessing farmers behavior
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nadia Adnan (author), Shahrina Md Nordin (author), Mohamad Ariff Bahruddin (author), and Ahmad Hussen Tareq (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- International: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10291
- Journal Title:
- Trends in Food Science & Technology
- Journal Title Details:
- 86 : 439-452
- Notes:
- 14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
52. GeoFarmer: a monitoring and feedback system for agricultural development projects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eitzinger, Anton (author), Cock, James (author), Atzmanstorfer, Karl (author), Binder, Claudia R. (author), Läderach, Peter (author), Bonilla-Findji, Osana (author), Bartlin, Mona (author), Mwongera, Caroline (author), Zurita, Leo (author), and Jarvis, Andy (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- Germany: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10292
- Journal Title:
- Computers and Electronics in Agriculture
- Journal Title Details:
- 158 : 109-121
- Notes:
- 13 pages., Via online journal., Farmers can manage their crops and farms better if they can communicate their experiences, both positive and negative, with each other and with experts. Digital agriculture using internet communication technology (ICT) may facilitate the sharing of experiences between farmers themselves and with experts and others interested in agriculture. ICT approaches in agriculture are, however, still out of the reach of many farmers. The reasons are lack of connectivity, missing capacity building and poor usability of ICT applications. We decided to tackle this problem through cost-effective, easy to use ICT approaches, based on infrastructure and services currently available to small-scale producers in developing areas. Working through a participatory design approach, we developed and tested a novel technology. GeoFarmer provides near real-time, two-way data flows that support processes of co-innovation in agricultural development projects. It can be used as a cost-effective ICT-based platform to monitor agricultural production systems with interactive feedback between the users, within pre-defined geographical domains. We tested GeoFarmer in four geographic domains associated with ongoing agricultural development projects in East and West Africa and Latin America. We demonstrate that GeoFarmer is a cost-effective means of providing and sharing opportune indicators of on-farm performance. It is a potentially useful tool that farmers and agricultural practitioners can use to manage their crops and farms better, reduce risk, increase productivity and improve their livelihoods.
53. Towards sustainable consumption: Keys to communication for improving trust in organic foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vega-Zamora, Manuela (author), Torres-Ruiz, Francisco Jose (author), and Parras-Rosa, Manuel (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- Spain: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10293
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 216 : 511-519
- Notes:
- 9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.
54. Understanding barriers and opportunities for adoption of conservation practices on rented farmland in the US
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ranjan, Pranay (author), Wardroppe, Chloe B. (author), Eanes, Francis R. (author), Reddy, Sheila M. W. (author), Harden, Seth C. (author), Masuda, Yuta J. (author), and Prokopy, Linda S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- USA: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10297
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 80 : 214-223
- Notes:
- 10 pages., Via online journal., Agricultural conservation programs often focus on farm operators when promoting conservation practices. However, much of U.S. farmland is owned by landowners not directly involved in farm operations. Rental arrangements on these lands can dis-incentivize the adoption of conservation practices that could improve soil health, water quality, and land values. To date, agricultural conservation policy has largely ignored the role of non-operating landowners (NOLs) and rental arrangements. We help improve the evidence-base for policy by identifying barriers to adoption of conservation practices on rented farmlands. Analysis of forty interviews with NOLs, operators, farm managers and university extension personnel in Iowa, Illinois, and Indiana revealed five categories of barriers: cash rent lease terms, rental market dynamics, information deficits/asymmetries, cognitive/interpersonal, and financial motivations. Some barriers, such as risk aversion and farm aesthetics were expressed by both NOLs and operators, while other barriers, such as status quo bias and annual renewal of leases were only expressed by NOLs and operators, respectively. To overcome barriers to conservation, interviewees recommended improving communication between NOLs and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards. Agricultural conservation programs could readily apply these results—possibly working with intermediaries (e.g., farm managers, lawyers)—to offer communication and lease tools and assistance to NOLS and operators. Future research should evaluate the efficacy of these conservation interventions and how intermediaries affect the balance of power between NOLs and operators.
55. Understanding labour exploitation in the Spanish agricultural sector using an agent based approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chesney, Thomas (author), Evans, Keith (author), Gold, Stefan (author), and Trautrims, Alexander (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- Spain: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10298
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 214 : 696-704
- Notes:
- 9 pages., Via online journal., Using an agent-based model we explore the model of slavery in modern business developed by Crane (2013). Taking the Spanish agricultural sector—specifically the area of Campo de Dalías in Almería where much of Europe's vegetables are grown—as a case, we find that labour exploitation flourishes in communities of like-minded companies that do not care about mainstream norms. We confirm which socio-economic aspects of labour demand/supply lead to slavery, while challenging the assumption that markets which are dominated by few employers are more prone to exploiting workers. We find that, regarding isolation and connectedness of employers, cluster effects and intense inter-employer communication are particularly effective drivers of underpayment if the cluster is homogenous in terms of wage level and if it is isolated from law-abiding employers. This means that employers tend to confirm and reinforce each other in their illegal behaviour, thus creating enclaves in which non-standard norms prevail and worker exploitation is regarded as legitimate. On the other hand, we see that breaking the isolation of employees among each other only increases pay levels if there are law-abiding employers, pointing to the potentially beneficial role social business and entrepreneurs, state-owned companies, or public entrepreneurs could play for transforming labour conditions of entire markets.
56. Poll: How does the public think journalism happens?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10306
- Journal Title:
- Columbia Journalism Review
- Notes:
- 8 pages., Via online., Results of a national poll for Columbia Journalism Review in partnership with Reuters/Ipsos.
57. Most Americans accept genetic engineering of animals that benefits human health, but many oppose other uses
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019-08-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10307
- Notes:
- 13 pages., Online via Pew Research Center, Washington, D. C.
58. Photography is "a language that didn't need translation"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Feinstein, Anthony (author)
- Format:
- Book excerpt
- Publication Date:
- 2019-02-26
- Published:
- International: Nieman Foundation for Journalism, Harvard University, Cambridge, Massachusetts.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10308
- Journal Title:
- Nieman Reports
- Notes:
- 4 pages., "In "Shooting War: 18 profiles of conflict photographers," Sebastiao Salgado tells author Anthony Feinstein why he spends years exploring a single theme. Includes not only the destruction of human life, but also the violence inflicted on on the land and the ruination of the environment.
59. Consumers may decide the future of U. S. citrus
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-02-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
- Notes:
- 2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."
60. Farmers’ perceptions regarding the use of information and communication technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- Saudi Arabia: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
- Journal Title:
- Journal of the Saudi Society of Agricultural Sciences
- Journal Title Details:
- 18(2) : 211-217
- Notes:
- 7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.
61. Evaluating farmers’ access to agricultural information: evidence from semi-arid region of Rajasthan State, India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parmar, Ishwar S. (author), Soni, Peeyush (author), Kuwornu, John K. M. (author), and Salin, Krishna R. (author)
- Format:
- Journal article
- Publication Date:
- 2019-03-21
- Published:
- MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10331
- Journal Title:
- Agriculture
- Journal Title Details:
- 9(3)
- Notes:
- 17 pages., Via open source journal., The rural farmers in western Rajasthan State are uneducated and most of the applications of Information and Communication Technology (ICT) are demonstrated and run in the English Language. The majority of these rural farmers who are illiterates with a very low level of understanding of the English Language find it difficult to take advantage of the availability of ICT to facilitate their access to information for their farm businesses. This study examined the role of ICT in enhancing the farmers’ access to production and marketing information in western Rajasthan State in India. Primary data was collected from 133 farmers consisting of 71 ICT users and 62 Non-ICT users through questionnaire administration. The results of the Analysis of Variance test regarding the farmers’ access to different types of production and marketing information revealed that the user type (i.e., ICT versus Non-ICT user) significantly explains the differences in farmers’ access to the different types of marketing and production information. These results are consistent with the empirical results of the student’s t-test that farmers’ access to different types of production and marketing information from ICT sources is significantly higher than from Non-ICT sources. Consistently, the empirical results of the multiple regressions revealed that the percentage of production and marketing information obtained from ICT sources had positive significant influence on the farmers’ access to marketing and production information; and that the percentage of marketing and production information obtained from Non-ICT sources had negative significant influence on the farmers’ access to marketing and production information. These results suggest that ICT sources of marketing and production information play a crucial role in the farmers’ access to this information for their business operations. The implication is that proper education and training of farmers (especially the female farmers) about the utilization of ICT sources to accelerate access to information is crucial
62. Seeing is not always believing: crop loss and climate change perceptions among farm advisors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-26
- Published:
- USA: IOP Publishing Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
- Journal Title:
- Environmental Research Letters
- Journal Title Details:
- 14(4)
- Notes:
- 11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
63. Mobile technology and food access
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wantchekon, Leonard (author) and Riaz, Zara (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-16
- Published:
- USA: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10352
- Journal Title:
- World Development
- Journal Title Details:
- 117 : 344-356
- Notes:
- 13 pages., Via online journal., Access to food is a basic pillar of human development. It is therefore unsurprising that it features so centrally on global development agendas and that a robust, interdisciplinary literature seeks to examine its determinants. This study focuses on the relationship between mobile technology and food access. Specifically, we ask whether mobile technology can strengthen the relationship between food access and certain social and political factors such as remittance flows and political participation. We use Afrobarometer surveys and highly disaggregated data on 2G network coverage to estimate a multilevel model testing how increased connectivity measured by mobile technology influences food access. We show that mobile phone use and higher frequency of use are significantly and positively correlated with food access, but we do not find evidence that remittances and political participation levels can explain the mechanisms linking mobile technology and food access. The study highlights that connectivity can play a powerful role in shaping food outcomes even when controlling for commonly identified impediments such as income constraints or physical isolation. These findings suggest that policies aimed at improving food access should devote attention to strengthening both communication and physical infrastructure.
64. Forest ownership changes in Europe: State of knowledge and conceptual foundations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weiss, Gerhard (author), Lawrence, Anna (author), Hujala, Teppo (author), Lidestav, Gun (author), Nichiforel, Liviu (author), Nybakk, Erlend (author), Quiroga, Sonia (author), Sarvašová, Zuzana (author), Suarez, Cristina (author), and Živojinović, Ivana (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04-09
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10353
- Journal Title:
- Forest Policy and Economics
- Journal Title Details:
- 99 : 9-20
- Notes:
- 10 pages., Via online journal., Forest ownership is changing in Europe. Reasons include recent institutional changes in Eastern Europe, changing lifestyles of non-agricultural owners and afforestation. At present, there is little comparative analysis across Europe, and the implications that these changes have for forest management and for the fulfilment and redefinition of policy objectives have not been addressed systematically. This paper has been developed in the framework of a European research network on forest ownership change, based on conceptual work, literature reviews and empirical evidence from 28 European countries. It aims to provide an overview of the state of knowledge, to discuss relevant issues and provide conceptual and practical foundations for future research, forest management approaches, and policy making. In particular, it discusses possible approaches for classifying forest ownership types and understandings of “new” forest ownership. One important insight is that the division into public and private forests is not as clear as often assumed and that an additional category of semi-public (or semi-private) forms of forest ownership would be desirable. Another recommendation is that the concepts of “new forest owners” vs. “new forest owner types” should be differentiated more consciously. We observe that, in research and policy practice, the mutual relations between forest ownership structure and policies are often neglected, for instance, how policies may directly and indirectly influence ownership development, and what different ownership categories mean for the fulfilment of policy goals. Finally, we propose that better support should be provided for the development of new, adapted forest management approaches for emerging forest owner types. Forest ownership deserves greater attention in studies dealing with forest policy or forest management.
65. ‘Communication sovereignty’ as resistance: strategies adopted by women farmers amid the agrarian crisis in India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dutta, Mohan J. (author) and Thaker, Jagadish (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-04
- Published:
- India: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10354
- Journal Title:
- Journal of Applied Communication Research
- Journal Title Details:
- 47(1) : 24-46
- Notes:
- 23 pages., Via online journal., This study draws on a culturally centered collaboration with a community of dalit women farmers in South India who were organized in a cooperative in their collective resistance against the corporatization of agriculture. Situated in the backdrop of the epidemic of farmer suicides in the region, this manuscript examines how those at the margins of global neoliberal transformations symbolically and materially make sense of and resist these transformations. The voices of the women farmers disrupt the underlying neoliberal assumptions that undergird the importation of cash crop agriculture into a subsistence and community-centered farming culture. They depict the ways in which Western cash crop agriculture disrupts community, food security, local health care systems, and the unique gender relations. Moreover, the communication advocacy work carried out by the women seeks to transform agricultural policy through material interventions as alternative practices of agriculture that challenge the hegemony of cash-based individualized agriculture.
66. "Pronunciation Guide for Illinois Place Names." Illinois Pronunciation Guide
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodriguez, Lulu (author) and University of Illinois College of Agricultural, Consumer, and Environmental Sciences: Agricultural Communications Illinois Public Media
- Format:
- Website
- Publication Date:
- 2019-04-19
- Published:
- United States: Univeristy of Illinios, Champaign-Urbana, Illinois
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10356
- Notes:
- 56 pages., Via website.
67. Creation of an information system – a necessary condition of rational organization of agricultural production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Altukhov, Anatoly I. (author), Bogoviz, Aleksei V. (author), and Kuznetsov, Igor M. (author)
- Format:
- ebook chapter
- Publication Date:
- 2019
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10359
- Journal Title:
- Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy
- Journal Title Details:
- 726
- Notes:
- 7 pages., ebook ISBN 978-3-319-90835-9, Via ebook chapter., The article studies the main reasons for low level of information provision of agricultural production, including the absence of legal documents on systemic development of informatization; imperfection of applied forms and methods of operative planning and regulation of technological processes in most agricultural organizations; unpreparedness of most managers and specialists in agriculture in the sphere of effective usage of scientific methods for managing production processes. The offers for creation of a single three-level automated information and management system are given; it is an initial and necessary condition for improvement of management of agricultural production, improvement of organizational and economic mechanism of management of production processes in the sphere, and implementation of digital economy. Besides, two variants of development of informatization in agricultural production are provided. The first one is the classic variant, based on studying the management object, design of its tasks and functions, and the second is based on creation of a three-level information system of managing the system in the country’s regions.
68. Communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Toepfer, Stefan (author), Kuhlmann, Ulrich (author), Kansiime, Monica (author), Onyango Owino, David (author), Tamsin, Davis (author), Cameron, Katherine (author), and Day, Roger (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- Germany: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10360
- Journal Title:
- Journal of Plant Diseases and Protection
- Journal Title Details:
- 126(2) : 103–106
- Notes:
- 4 pages., Via online journal., This is an opinion paper to the perspective paper “The spread of the Fall Army Worm Spodoptera frugiperda in Africa—what should be done next?” from the “Section Plant Protection in the Tropics and Subtropics” at the 61st German Congress of Plant Protection, held at the University of Hohenheim, Germany, on 11 September 2018. It highlights the best approaches in communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers.
69. Assessing intercultural communication: testing technology tools for information sharing in multinational research teams
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ward, Wesley S. (author) and Given, Lisa M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- USA: John Wiley & Sons Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10363
- Journal Title:
- Journal of the Association for Information Science and Technology
- Journal Title Details:
- 70 : 338-350
- Notes:
- 13 pages., Via online journal., Agricultural research in developing countries often involves collaboration between dispersed multicultural teams of scientists from developed and developing countries. The teams use information and computing technologies (ICTs) to communicate between team members, who originate from different cultures using different languages. This paper investigates the usability and utility of a range of ICTs used for communication between team members from different cultures. The research used an intercultural heuristic evaluation tool, or I‐CHET, to evaluate nine ICTs used by Australian and Lao scientists for team communication. The evaluation showed that asynchronous ICTs (e.g., e‐mail) were preferred by non‐native English speakers, while synchronous media (e.g., audio conferencing, instant messaging, Skype) presented considerable problems between team members from different cultures. Most ICTs evaluated in the study demonstrated little consideration for non‐native English speakers and for inexperienced ICTs users. However, all evaluated ICTs demonstrated the ability to transmit information and encourage communication between information users in scientific collaborations. The I‐CHET assessment tool highlights the ongoing need for a “toolbox” of communication ICTs for research collaborations that can be adapted to suit the cultural and professional needs of multinational teams, worldwide.
70. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
71. The social influence of investment decisions: A game about the Dutch pork sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ambrosius, Floor H.W. (author), Hofstede, Gert Jan (author), Bokkers, Eddie A.M. (author), Bock, Bettina B. (author), and Beulens, Adrie J.M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10367
- Journal Title:
- Livestock Science
- Journal Title Details:
- 220 :111-122
- Notes:
- 12 pages., Via online journal., Policy makers and researchers foresee four investment strategies for conventional pig farmers in contested pork production regions: (1) continue with a cost-price reduction strategy through modernisation and scale enlargement; (2) convert to an intermediate market segment with higher requirements as to animal welfare and environment than conventional; (3) convert to a niche market segment with higher requirements as to animal welfare and environment than intermediate; or (4) quit farming. For policy makers, it is interesting to gain insight in intensive livestock farmer's perceptions regarding these investments and in processes of social interaction that influence farmer decision-making and the potential diffusion of investment strategies over time (Edwards-Jones, 2006). The aim of this explorative study is to analyse the effect of social interaction on diffusion of investment strategies in capital-intensive livestock production systems with groups of Dutch pig farmers, using a simulation game. The game is designed in such a way that contextual factors do not provide a limiting factor. Furthermore, the game is constructed to stimulate interaction and to trigger imagination of participants. Our main research questions for the analysis of the results of the game sessions were: (1) ‘what are differences in diffusion of investment strategies between sessions?’, and (2) ‘to what extent does social interaction affect diffusion of investment strategies?’ A total of seven sessions were played, with 4–8 pig farmers and/or participants who were affiliated to the sector as advisor or successor. All game sessions were video- and voice- recorded, and interaction between participants was transcribed per game session. First, differences in diffusion of investment strategies between sessions were explored. Second, the causes for differences in diffusion between sessions were explored, by looking at the type of investment strategy, communication between participants, and processes of influence. Special attention was given to the influence of opinion leadership. The results of this research show that (1) only investment strategies with a financial benefit did, under influence of social interaction, result in high adoption; (2) for high adoption to occur, communication between participants was necessary; (3) opinion leaders played an essential role in high adoption of investment strategies; and (4) there was a common understanding among participants that favoured scale enlargement. The gaming methodology triggered participants to communicate their tacit knowledge, i.e. assessment criteria that are important in real-life investment decisions, and to experiment with investment strategies.
72. Effectiveness of mKRISHI® personalised advisory on water and soil (PAWS) in dissemination of agricultural information in north-western Himalayan region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, Lakhan (author), Bishnoi, Rajesh (author), Bihari, Bankey (author), Madan, S. (author), Malik, Anil Kumar (author), Shrimali, S. S . (author), Kadam, M. D. (author), and Singh, Raman Jeet (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10368
- Journal Title:
- Indian Journal of Agricultural Science
- Journal Title Details:
- 89 (2) : 246–52
- Notes:
- 7 pages., Via online journal., The effectiveness of an extension system referred to its ability to meet the fanner needs in providing the new technology which suits to their conditions and results in better production. Recently the demand for information on agricultural practices and technology among the farmers is increasing day by day but fulfilment of these demands exclusively by public agricultural extension system is limited. To address this challenge, information communication technology (ICT) has the immense role in supplementing the extension system. Among the ICT tools, mobile phone, because of its affordability, accessibility, minimum skill requirement, widespread network etc., has emerged as important tool for information and knowledge dissemination to the smallholder and marginal farmers. But it is necessary to study how effective they are in achieving the respective objectives.The present investigation was conducted to study the effectiveness of mKRISHI (R) PAWS (Personalised Advisory on Water and Soil) in Dehradun district of Uttarakhand state. An ex-post facto research design was used for this study. Total 136 messages were sent to the respondents. The data was collected from 240 beneficiary farmers of the north-western Himalayan region. The effectiveness of the mKRISHI (R) PAWS in technology advisory and delivery services were measured by developing an effectiveness index for the purpose. Results showed that 93.8% of farmers perceive that quality of information regarding the latest NRM technologies in soil and water conservation was excellent and 83.75% of the farmers felt that the information regarding the latest NRM technologies in soil and water conservation was appropriate to their condition. The study revealed that the extension services delivered by mKRISHI (R) PAWS were found to be highly effective by majority of the farmers. 34.58% fanners perceived that the mKRISHI (R) PAWS was very highly effective as a mean of getting their information needs.
73. Crop advisers as conservation intermediaries: perceptions and policy implications for relying on nontraditional partners to increase U.S. farmers’ adoption of soil and water conservation practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eanes, Francis R. (author), Singh, Ajay S. (author), Bulla, Brian R. (author), Ranjan, Pranay (author), Fales, Mary (author), Wickerham, Benjamin (author), Doran, Patrick J. (author), and Prokopy, Linda S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10369
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 81 : 360-370
- Notes:
- 11 pages., Via online journal., Federal agricultural land use policies in the United States aimed at protecting soil health and water quality typically rely on persuading individual farmers to voluntarily adopt conservation practices. An expanding body of literature suggests that private sector intermediaries, such as crop advisers, are increasingly trusted sources of information for farmers about conservation practices and thus may be persuasive actors in the conservation-adoption realm. While previous studies have explored farmers’ perceptions of crop advisers facilitating conservation practice adoption and participating in conservation programs in agricultural landscapes, little research to date has explored crop advisers’ perceptions of this role, and few agricultural land use policies have explicitly included crop advisers as conservation partners. This study fills a critical void in the literature by evaluating the Saginaw Bay Regional Conservation Partnership Program, an innovative agricultural policy that relies on crop advisers to recruit farmers into the program and assist them with the adoption of conservation practices. Through a survey and interviews with crop advisers in the Saginaw Bay watershed in Michigan, USA, we explore crop advisers’ perceptions of their role in the program and of delivering conservation information to farmers. We found that crop advisers have positive attitudes towards land/water resources and conservation practices, believe they have an important intermediary role to play in facilitating conservation practice adoption, and believe their supervisors are supportive of them promoting conservation. However, difficulties in collaboration and communication between the private and governmental sectors – resulting from perceived differences, operational differences, and territoriality – present a key barrier to crop advisers increasing their intermediary role in the promotion and implementation of federal conservation programs. Future research and policy initiatives should explore how to address public-private territoriality and whether crop advisers should be incentivized to deliver information about conservation practices and/or assist in enrolling farmers in federal conservation programs.
74. Food companies begin labeling their products "glyphosate free"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News article
- Publication Date:
- 2019-04-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10372
- Notes:
- 1 page., POLITICO via online AgriMarketing Weekly.
75. Beginnings, role, and development of NAFB [National Association of Farm Broadcasting]. Part of a section of this issue saluting the organization
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brand, Tom (author / Executive Director, NAFB)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10378
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 49, 64
- Notes:
- At the occasion of the 75th anniversary of NAFB.
76. Annual events keep broadcasters busy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nash, Erin (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10379
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 50, 64
- Notes:
- At the occasion of the 75th anniversary of NAFB. Describes three events of the organization.
77. Insights with NAFB president Boyer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nash, Erin (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10380
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 52, 64
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
78. Past NAFB presidents [National Association of Farm Broadcasting]
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10381
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 54
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
79. Foundation supports broadcasting
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wyant, Sara (author / President, National Association of Farm Broadcasting Foundation)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10382
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 56
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
80. The future of farm broadcasting
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Root, Ken (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10383
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 58
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
81. Providing support
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gill, Lee (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10384
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 60
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
82. NAFB student membership program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, Mandy (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10385
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 61
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
83. Passion for farm broadcasting
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cunningham, Gale (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10386
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 62
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
84. Cooperative extension can better frame its value by emphasizing policy relationships
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gupta, Clare (author), Campbell, David (author), and Cole-Weiss, Alexandra (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10387
- Journal Title:
- California Agriculture
- Journal Title Details:
- 73(1) : 11-18
- Notes:
- 13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.
85. Are consumers willing to pay to reduce food waste?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
- Journal Title:
- Choices
- Journal Title Details:
- 34(1) : 1-7
- Notes:
- Via UI subscription
86. MillerCoors sues Anheuser-Busch over its anti-corn syrup commercials
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yahoo News (author)
- Format:
- News article
- Publication Date:
- 2019-03-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10403
- Notes:
- 2 pages., Online via AgriMarketing Weekly.
87. Taking it outside: the value added by experiential learning on food systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Harmon, Alison (author)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10407
- Notes:
- Pages 231-239 in Irana W. Hawkins (ed.), Promoting biodiversity in food systems. CRC Press, Boca Raton, FL. 2019. 367 pages.
88. Learner-driven teaching for international, global problems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Berger, Michael (author)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10408
- Notes:
- Pages 239-244 in Irana W. Hawkins (ed.), Promoting biodiversity in food systems. CRC Press, Boca Raton, FL. 2019. 367 pages., Two-week course, intersession, at Simmons College, Boston, Massachusetts
89. The smallest sprouts: engaging children in healthy food systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hoch, Katrina (author)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10409
- Notes:
- Pages 353-358 in Irana W. Hawkins (ed.), Promoting biodiversity in food systems. CRC Press, Boca Raton, FL. 2019. 367 pages.
90. Promoting biodiversity in food systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hawkins, Irana W. (author)
- Format:
- Book
- Publication Date:
- 2019
- Published:
- USA: CRC Press, Boca Raton, Florida.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10410
- Notes:
- 367 pages.
91. The impact of agricultural knowledge transfer resources on farm level profitability during the economic recession - a quantitative study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cawley, A. (author), O'Donoghue, C. (author), Heanue, K. (author), Hilliard, R. (author), and Sheehan, M. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Ireland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10411
- Journal Title:
- Journal of Agricultural Education and Extension
- Notes:
- Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014. Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation. Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%. Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins. Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment. Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.
92. The Florida tomato committee's education and promotion program 2011-2016: an evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- VanSickle, John J. (author) and Zhang, Fangyi (author)
- Format:
- Research report
- Publication Date:
- 2019-01-14
- Published:
- USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
- Notes:
- 25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
93. Successful collaborations between extension and nonprofits: factors contributing to effective alliances
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carnes, Chelsea (author), Jones, Jennifer A. (author), Pracht, Dale (author), and Simonne, Eric (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10423
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 10 pages., Article # 2FEA3, Via online journal., There are many potential advantages to collaborations between Extension and nonprofit organizations; however, it is unclear what factors contribute to a successful collaboration. We used an exploratory cross-comparative case study design to analyze four cases of highly successful Extension/nonprofit collaborations in one area in Florida. Using both deductive and inductive analysis processes, we identified several factors that contributed to the success of these partnerships: alignment of goals, longevity, informal adaptable partnering, relevant Extension agent background, delegation of tasks, marketability and fun, and relationship building. Exploration of these factors can inform future studies and has immediate, practical implications for Extension agents.
94. Assessing the social media use and needs of small rural retailers: implications for extension program support
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
95. Interactive online tool for educating the public about landscape conservation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hanks, R. Daniel (author), Baldwin, Robert F. (author), Leonard, Paul B. (author), Bee, Gillian B. (author), and Claflin, Patrick (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10425
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 6 pages., Via online journal., Landscape-scale conservation planning performed in a systematic and transparent manner is becoming more common as it is increasingly evident that ecological processes are being affected at large spatial scales. The Appalachian Landscape Conservation Cooperative undertook a 15-state landscape conservation planning project, resulting in a landscape conservation design called NatureScape. To facilitate NatureScape's implementation by groups and individuals participating in on-the-ground landscape conservation, we developed an online decision support tool. This tool has the potential to assist Extension services in delivering research-based information to varied stakeholders as they make land use decisions.
96. The effect of emphasizing credibility elements and the role of source gender on perceptions of source credibility
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bigham, Ariana (author), Meyers, Courtney (author), Li, Nan (author), Irlbeck, Erica (author), and Texas Tech University
- Format:
- Journal Article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10426
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 20 pages., Via online journal., Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible developed message treatments. Data collection took place in a laboratory setting using an online instrument that had a randomly-assigned stimulus research design. The results indicated the treatment conditions had higher mean scores for source credibility than the control. Further inferential analysis, however, showed the differences to be non-significant. One significant finding showed the gender of the source can influence perceptions of credibility. This suggests merit in using female sources when presenting scientific information to the Millennial population. While choosing credible sources to present information is important, more research is needed regarding the effect of emphasizing various credibility components and the role of source gender on perceptions of source credibility.
97. ACE and research: The difference between "mere press agent" and strategic partner
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- North, Elizabeth (author) and Mississippi State University Association for Communication Excellence
- Format:
- Commentary
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10427
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 4 pages., Via online journal., ACE President Elizabeth Gregory North comments on JAC as evidence of the strong research tradition that is alive and well in ACE.
98. Exploring beyond the obvious: Social skills needed for agricultural communication baccalaureate graduates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.
99. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.
100. Can anyone hear us? An exploration of echo chambers at a land-grant university
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.