Revolutionary marketing: As co-founder of Superior Livestock Auction's video sales, Jim Odle created a dynamic marketing platform with benefits for cattle and people

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author / Drovers Cattlenetwork)
    Format:
    Journal article
    Publication Date:
    2019-03
    URL:
    https://www.drovers.com/article/2019-cattle-feeders-hall-fame-jim-odles-revolutionary-marketing
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10289
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 14-15
    Subject Term:
    cattle, communicators, history, innovations, leadership, livestock, marketing, marketing techniques, sales, sales methods, video, marketing communication, auctions, video platforms, video auctions, Odle, Jim, and livestock auctions
    Notes:
    Via online digital issue.

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