58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
Godfrey, D. Matthew (author), Feng, Patrick (author), and Department of Marketing, University of Arizona, Tucson, Arizona, USA
Department of Communication, Media and Film, University of Calgary, Calgary, Canada
Format:
Journal article
Publication Date:
2017
Published:
USA: Emerald Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08305
MEINARD, YVES (author), QUÉTIER, FABIEN (author), and Gereco, Espace Saint-Germain Bâtiment le Saxo, 30 avenue du Général Leclerc
Institut für Evolutionsbiologie und Umweltwissenschaften, Universität Zürich
Laboratoire d'Ecologie Alpine, UMR 5553 du CNRS, Université Joseph Fourier, BP 53, 38041 Grenoble Cedex 09
Biotope, 22 Boulevard du Maréchal Foch, BP 58
Format:
Journal article
Language:
English with Spanish / English abstract
Publication Date:
2014-06
Published:
USA: Wiley-Blackwell
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08304
