Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12014
Notes:
Online from website of SpinSucks.com. 4 pages., Author briefly describes two case examples of crisis management (one effective, one ineffective), emphasizes the importance of a plan, and describes four steps to get started in planning.
4 pages., Via online journal., ACE President Elizabeth Gregory North comments on JAC as evidence of the strong research tradition that is alive and well in ACE.
Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.
Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Online from publisher. 2 pages., Author suggests that while many in the produce industry use "sustainability" and "stewardship" as interchangeable terms,they are not. "True sustainability is a mindset that is international in its approach, purposeful in the value it adds to all stakeholders, resource-optimized for operations, circular in thinking, supply chain resilient, ecologically friendly and culturally attuned."
"It is not the job of an ag news broadcaster or agricultural journalist to be an 'advocate'." ..."covering all sides of a story is a responsibility for any reporter."
Online from publisher., Author observes how the U.S. Bureau of Land Management is losing sight of the traditional mission of maintaining public lands and passing them intact to the next generation. "The BLM's mission is not ideological and does no give preference to certain land users. Its legal mandate calls for managing public lands for a variety of uses, treating energy generation and conservation equally. But now, the agency is losing sight of that mission."
Interview with Barry Wilson, correspondent for the Western Producer., Publication of the Canadian Journalism Project, Ryerson University, Université Laval, and Carleton University
Perspectives on USDA recommendation for staff members to refer to "climate change" as "weather extremes" and "climate change adaption" to "resilience to weather extremes."
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
1 page., Author expresses concerns about disappearance of trustworthy news content and urges agricultural readers to be "cautious in whom you trust and what you believe in the 24/7 news cycle. We deserve to know all sides of a story, not just the one that the 'conservative' or 'liberal' media outlet wants you to believe."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10556
Notes:
3 pages., via website, DairyBusiness., Those within the food system wring their hands about the decreasing influence of science, often blaming consumers for our “post-truth” society. But, there is another reason for the decline of trust in science, according to The Center for Food Integrity (CFI) – one less comfortable to talk about, especially for those who conduct and sponsor research.
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06646
Notes:
Commentary in the "ACE Retiree Update" newsletter. 4 pages., Features life, career and contributions of C. R. Elder, former Extension Editor and Iowa State College Director of Information.
Perspectives on the role of an ethical public communicator in "this toxic political situation called the environmental debate." Author concludes that in this information environment "the real ethical issue lies with us - the informed citizenry. An ethical citizenry would be rhetorically savvy in order to make sound choices about their local economies and their global environment."
4 pages., Via online., "The chief ethical fear for the past 99 years of agricultural journalism has been that one of our number would cuddle up closer to advertisers than others of us, and reap unethical benefits of that. The chief charge of every Ethics Committee [of AAEA] has been to protect our collective readers from any hoodwinking that would come from such collusion. As I look toward that 100th year, I wonder who needs protecting from whom." Examines pressures on agricultural journalists in the wake of divided audience perspectives about the role of agricultural media in covering contentious political issues
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Vincent, David (author / Rooster Strategic Solutions)
Format:
Commentary
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11355
Notes:
Online via AgriMarketing Weekly posting of October 16, 2019. 2 pages., Seven tips for new college of graduates (mostly without farm backgrounds) as they join the ranks of agricultural advertising agencies and agribusinesses and begin working with American farmers and ranchers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07917
Notes:
5 pages., Author of "Bare Knuckles" blog shares with members of the AgriculturalRelations Council hs blog about "how the beef industry responded to soddy science and shoddy reporting about cancer risk in red and processed meats.."
Online from publication. 3 pages., Author compares the produce departments of two food stores, in terms of appearance, organization, selection, and staff assistance. Emphasizes how loyal customer retention affects grocery bills, which are "everyone's single-largest bill, behind a mortgage or rent."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06122
Notes:
Pages 66-71 in "Ethics, efficiency and food security: feeding the 9 billion well," The Crawford Fund 2014 Annual Parliamentary Conference, Canberra, ACT, Australia, August 24-28, 2014. 157 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02922
Notes:
Commentary from the website of the International Federation of Agricultural Journalists. 1 page., Participant in the 2012 IFAJ Master Class describes efforts since then to organize journalists in Burundi for collaboration in coverage of agriculture.
Online via UI subscription. 10 pages., How libraries are teaming up with journalists to promote media literacy, spur civic engagement, and even take on reporting projects
Online from publication. 3 pages., "As we find evermore convenient ways to serve customers and work smarter, let's not lose the human touch. We all need it, no matter our age or location."
Online from publisher. 3 pages., In this commentary, the Executive Director of the Alliance for Food and Farming argues that the "dirty dozen" list published annually by the Environmental Working Group is "scientifically unsupportable, negatively impacts consumers and it is insulting to farmers and farm workers working hard every day to provide produce to consumers." She says, "If we have learned anything from the pandemic, it is that science (not rhetoric or false claims) needs to guide our health and safety choices."
Mitloehner, Frank (author / University of California-Davis)
Format:
Commentary
Publication Date:
2016-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11025
Notes:
Via online., "A white paper, defining the role animal agriculture and other sectors of societ play in their respective contribution of greenhouse gasses, as the societal concerns grow to seek a sustainable global future." ... "Now is the time to end the rhetoric and separate facts from fiction around the numerous sectors that contribute emissions and to identify solutions for the global food supply that allow us to reduce our impact on the planet and its resources."
Online from publisher. 3 pages., Case examples in the eastern U.S. of consumer food buying from local, -in-state, and regional producers, with expressions of increased interest and preference.
USA: Two Sides North America, Inc., Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11533
Notes:
1 page., Online from publisher website. 1 page., Author discussed paper as a "natural fit for the circular economy model," in which recyclable paper-based materials are replacing pollution-oriented plastic packaging as companies look for more sustainable ways to produce their products.
Online from publisher., Brief report and analysis of research published by the National Academy of Sciences showing a strong positive relationship between meatpacking plants and local community transmission. "...the risk of excess death primarily came from large meatpacking plants operated by industry giants." Communities that shut down slaughterhouses reduced spread.
Online via keyword search of UI Library eCatalog., Report of an interdisciplinary journalism project involving relationships between information gathering and reporting in the mass media and in medical communications. Involved links between fishmeal and the fish farming industry in Peru.
Online from publisher. 1 page., Memories of a 32-year member of AAEA, including eight years as executive secretary-treasurer and recipient of the 2010 AAEA Meritorious Service Award.
Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
Cross, Al (author / Director, Institute of Rural Journalism and Community Issues, University of Kentucky )
Format:
Commentary
Publication Date:
2018-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10311
Notes:
2 pages., Online from the Institute of Rural Journalism and Community Issues, University of Kentucky. Published earlier in the Publishers' Auxiliary, newspaper of the National Newspaper Association., "We need more letters from the editor, not just statements of general principle, but explanations of how and why we do certain tings. If we demand transparency from officials and institutions, we must practice it ourselves."
