Business consolidation is the time for marketing to safeguard farmer loyalty

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Diane (author)
    Format:
    Commentary
    Publication Date:
    2016-11-26
    URL:
    http://www.marketingtofarmers.com/business-consolidation-time-marketing-safeguard-farmer-loyalty/
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07887
    Subject Term:
    agribusiness, credibility (sources), farmers, information issues, listening, marketing communication, concentration, agri-marketing, brands, trust, transparency, consolidation, acquisition, merger, and loyalty
    Notes:
    "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

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