Goddard, E.W. (author), Tielu, A. (author), and Goddard: Assistant Professor, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada; Tielu: Doctoral Student, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada
Format:
Journal article
Publication Date:
1988
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03081
Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
Format:
Journal article
Publication Date:
1988-11
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
Brown, Mark G. (author), Lee, Jonq-Ying (author), and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06458
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 206-221
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
Notes:
See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.
