Collection: Agricultural Communications Documentation Center (ACDC) / Subject Term: perceptions / Within Last x Years: within 5 Years

Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term perceptions Within Last x Years within 5 Years

1. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-09-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:: Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."

2. "You call that meat?" Investigating social media conversations and influencers surrounding cultured meat

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author), Rumble, Joy N. (author), Buck, Emily B. (author), and Association for Communication Excellence The Ohio State University
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11302
Journal Title:: Journal of Applied Communications
Journal Title Details:: 104(1)
Notes:: 23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.

3. "You know, the South is a breeding ground for gluttony": a qualitative evaluation of dissonance between Christian beliefs and eating habits

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yarber, Karli S. (author), Miller, Jefferson D. (author), Rucker, Jill (author), and Walsh, Lora (author)
Format:: Journal Article
Publication Date:: 2023
Published:: USA: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12937
Journal Title:: Journal of Applied Communications
Journal Title Details:: V.107, Iss.2
Notes:: 26 pages, This research is intended to initiate understanding of how obesity in the South persists even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Grounded in the Cognitive Dissonance Theory, this study examined Protestant evangelical Christians in the South (N = 11), who participated in semi-structured interviews. The first emergent theme was that, to these Southerners, the purpose of food is for sustenance and survival, as well as for bringing people together. Most participants reported having an average level of knowledge of nutrition and health. Furthermore, participants generally agreed that marketing or educational efforts had little effect on their understanding of nutrition. Another theme emerged when participants provided Biblical references to food or health. “The Body is a Temple” and “gluttony” were the most common Biblical concepts. All participants referred to taste or desirability as the driver of their food selections. Furthermore, most participants claimed habitual gluttony as a personal experience in their lives. This study concluded that subjects employed two modes of “trivializing” as a way of resolving dissonance. Some participants justified their eating habits based on Southern culture, while others explained that their church culture supported unhealthy eating as a means of gathering in fellowship.

4. 'There is plenty of food in the country'

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Corkery, Michael (author), Yaffe-Bellany, David (author), Nierenberg, Amelia (author), and Bul, Quoctrung (author)
Format:: News article
Publication Date:: 2020-03-15
Published:: United States: The New York Times
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11482
Notes:: 7 pages., via news website

5. AGRICULTURE EXTENSION OFFICERS’ ATTITUDE AND READINESS IN USING INFORMATION AND COMMUNICATION TECHNOLOGY IN INDONESIA

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sutrisno Hadi, Purnomo (author), Ayu Intan, Sari (author), Shanti, Emawati (author), Endang Tri, Rahayu (author), and Rani Pane, Triaswati (author)
Format:: Journal article
Publication Date:: unknown
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12218
Journal Title:: Russian Journal of Agricultural and Socio-Economic Sciences
Journal Title Details:: Vol.100(4)
Notes:: 5 pages., This research aimed to figure out the attitude and readiness of agriculture extension officers in using the Information and Communication Technology. Data collection was done through a survey with total sample 60 respondents. Data gained were primary data from questionnaire filling by respondents who were all extension officers in Food Security and Extension Implementation Agency. Data analyses used in this research were reliability and validity analysis, Fishbein’s Attitude Model, and regression analysis which continued with F and t test. The results of Validity and Reliability Test gave a valid outcome with rcal >0,3 and reliability value of α >0,6 in all variables. Fishbein’s Attitude Model test in all variables showed an answer from neutral to very positive data. Linear Regression Test resulted in an equation Y = -6,234+ 0,211 X1 + 0,213X2 + 0,550 X3 + 0,119 X4 + 1,252X5 + 0,665X6. The value of determination coefficient (R2) was 0,816 which meant that variable variance of Information and Communication Technology acceptance could be explained by data variance of extension officers’ attitude and readiness (farmer readiness, extension officers readiness, infrastructure, management support, culture support) in values of 81,6%. In F test, Fcal was = 44,683 and was significant in p < 0,05, which meant that the effects of extension officers’ attitude and readiness to Information and Communication Technology acceptance.

6. Adoption and perception of farm management information systems by future Swiss farm managers – An online study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ammamm, Jeanine (author), Walter, Achim (author), and Benni, Nadja (author)
Format:: Journal article
Publication Date:: 2022-01-10
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12567
Journal Title:: Journal of Rural Studies
Journal Title Details:: 70
Notes:: 8 pages, The use of digital technologies in agriculture offers various benefits, such as site-specific application, better monitoring, and physical relief. The handling of these technologies requires a specific skill set. Therefore, the question arises of when and how farm managers learn about digital technologies. Aiming to analyse the current situation, the present research investigated the role that digital technologies play in vocational training for future farm managers. Taking the example of farm management information systems (FMIS), the present study also analysed various predictors of adoption, including the effect of training. To investigate these research questions, an online survey among teachers and students of the farm management vocational programme across Switzerland was conducted in the spring of 2021. In total, 150 individuals participated, 41 of whom were teachers. Participants answered questions about the learning content in the farm management programme and their perception of digital technologies in general. Students further reported whether they already had a farm they would be managing in the future and how they perceived FMIS. The results indicate that both teachers and students are convinced that digital technologies play an important role in agriculture and will gain more importance in the future. A substantial part of 43% of the students who participated indicated that they had learned neither about digital technologies during their basic agricultural training nor the subsequent farm management programme. In terms of FMIS, 51% of the student sample indicated that they had never heard about FMIS during their agricultural training. While having learned about FMIS was not a significant predictor for adoption, gender, perceived ease of use, and intention to use more digital technologies in the future significantly predicted the adoption of FMIS. The paper concludes that, to support the adoption of digital technologies and FMIS specifically, training for future farm managers should focus on how to operate an FMIS to increase the perceived ease of use of this technology.

7. Ag groups release research measuring consumers' knowledge, perception of gene editing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
Notes:: 2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.

8. Agricultural communication slides

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: unknown
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09096
Notes:: Francis C. Byrnes Collection, 20 slides of communication teaching used by Francis Byrnes.

9. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
Format:: Journal article
Publication Date:: unknown
Published:: Netherlands: Elsevier Science BV
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
Journal Title:: Climate Risk Management
Journal Title Details:: 15 : 45-60
Notes:: 16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.

10. Agrochemical based information usage among farmers: a pathway to sustainable cocoa production in Osun state, Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ojo, Toyin Femi (author), Kolodeye, Gbenga Festus (author), and Oladele, Taiwo Sulaiman (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Scientific Papers
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10652
Journal Title:: Scientific Papers: Management, Economic Engineering in Agriculture & Rural Development
Journal Title Details:: 19(1): 331-337
Notes:: 8 pages., ISSN: 2284-7995, via online journal., The study accessed agrochemical based information usage among cocoa farmers in Nigeria with a view to determine the sustainability of information sources for an increased cocoa production in the study area. Simple random sampling was used to select 120 cocoa farmers using structured interview schedule. Results showed that farmers were in their 50s with about 12 years of formal education. Radio (mean = 2.56) ranked highest among the sources of information while about 60 percent of the respondents indicated a very high level of usage of agrochemical information in cocoa production. Results of Pearson Product Moment Correlation showed a significant relationship between farmers’ perception (r = 0.365; p≤0.01) and usage of agrochemical based information. The findings conclude that the use of mass media as the most frequently used among farmers for agrochemicals in cocoa production may be sustainable. It is therefore recommended that the use of mass media for agrochemicals usage in cocoa production should be reinforced in passing other information to cocoa farmers.

11. Analysis of the consumer’s perception of urban food products from a soilless system in rooftop greenhouses: a case study from the Mediterranean area of Barcelona (Spain)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
Format:: Online journal article
Publication Date:: 2019-09
Published:: Springer New York LLC
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
Journal Title:: Agriculture and Human Values
Journal Title Details:: 36(3): 375–393
Notes:: 19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.

12. Are consumers willing to pay to reduce food waste?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
Journal Title:: Choices
Journal Title Details:: 34(1) : 1-7
Notes:: Via UI subscription

13. Are smallholder farmers’ perceptions of climate variability supported by climatological evidence? Case study of a semi-arid region in South Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rapholo, Maropene Tebello (author) and Makia, Lawrence Diko (author)
Format:: Journal Article
Publication Date:: 2020-08-20
Published:: International: Emerald
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11860
Journal Title:: International Journal of Climate
Journal Title Details:: 4
Notes:: 15 pages, via online journal, Purpose Literature contends that not much is known about smallholder farmers’ perceptions of climate variability and the impacts thereof on agricultural practices in Sub-Saharan Africa and South Africa in particular. The purpose of this study is to examine the perceptions of smallholder farmers from Botlokwa (a semi-arid region in South Africa) on climate variability in relation to climatological evidence. Design/methodology/approach The study area is in proximity to a meteorological station and comprises mainly rural farmers, involved in rain-fed subsistence agriculture. Focus group discussions and closed-ended questionnaires covering demographics and perceptions were administered to 125 purposely sampled farmers. To assess farmers’ perceptions of climate variability, their responses were compared with linear trend and variability of historical temperature and rainfall data (1985-2015). Descriptive statistics were used to provide insights into respondents’ perceptions. Findings About 64% of the farmers perceived climate variability that was consistent with the meteorological data, whereas 36% either held contrary observations or were unable to discern. Age, level of education, farming experience and accessibility to information influenced the likelihood of farmers to correctly perceive climate variability. No significant differences in perception based on gender were observed. This study concludes that coping and adaption strategies of over one-third of the farmers could be negatively impacted by wrong perceptions of climate variability. Originality/value This study highlights discrepancies in perceptions among farmers with similar demographic characteristics. To guarantee sustainability of the sector, intervention by government and other key stakeholders to address underlying factors responsible for observed discrepancies is recommended.

14. Are social embeddedness associated with food risk perception under media coverage?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zhen, Yan (author), Huang, Zu-hui (author), Wang, Yu (author), and Zhou, Jie-hong (author)
Format:: Online journal article
Publication Date:: 2019-08
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10827
Journal Title:: Journal of Integrative Agriculture
Journal Title Details:: 18(8): 1804–1819
Notes:: 16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.

15. Arguing for Argument’s Sake? Exploring Public Conversations around Climate Change on Twitter

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayfield-Smith, Kennedy (author), Lamm, Alexa (author), Masambuka-Kanchewa, Sallys (author), and Holt, Jessica (author)
Format:: Journal article
Publication Date:: 2021-12-01
Published:: United States of America: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12431
Journal Title:: Journal of Applied Communication
Journal Title Details:: Vol. 104 Issue 5
Notes:: 19 pages, Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of contention on social media. Climate conversations are typically approached with an us versus them mindset with us being used as representation of the communities to which audiences belong. The communities one belongs to typically follows social media users social, political and environmental ideologies. Walton’s theory of argument or inference schemes served as the theoretical framework for this study. Argument schemes represent common arguments and special context arguments, in this case scientific argumentation. Walton’s argument from ignorance was used as a framework for the study. The argument states that if there has been a thorough search through the knowledge base then concrete proof of a fact would exist. The findings indicated social media may be a useful tool when exploring climate change conversations through a sociopolitical lens and additional research is needed to closely examine how political ideologies, global location, and different environmental topics impact issue awareness and beliefs.

16. Burger thy neighbour

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Torshizi, M. (author)
Format:: Paper
Publication Date:: 2020
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:: 15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.

17. Cargill releases its latest survey on what consumers want

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2019-08-07
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
Notes:: Online via AgriMarketing Weekly. 2 pages.

18. Caring for the Land: Women, Food, and Agriculture Network

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Oehlerts, Beth (author)
Format:: Journal Article
Publication Date:: 2020-09-09
Published:: United States: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12094
Journal Title:: Journal of Africultural & Food Information
Journal Title Details:: Volume 21, 2020 - Issue 3-4
Notes:: 7 pgs., In the last couple of decades, nonprofit organizations have worked to advance the voices of American farm women. Using the internet and social media, they advocate for farm women to have a larger voice in local and national agricultural policymaking. The Women, Food and Agriculture Network (WFAN; https://wfan.org/), is one of these nonprofit organizations (Women, Food, and Agriculture Network, 2019b). Based in Iowa, it offers a variety of programs to encourage farm women to continue farming and to consider pursuing elective office for a stronger female voice in American agriculture (Sachs et al., 2016). Historically, the American woman’s contribution to feeding the country and the world has received recognition only during times of national emergency. For example, during World War II, the U. S. Secretary of Agriculture turned to the United States Department of Agriculture (USDA) Extension Service to create a recruitment program for women to assist with food production. As early as April 1943, the U.S. Congress approved funding for The Farm Labor Supply Appropriation Act. The program became known as the Women’s Land Army (WLA; The Farm Labor Supply Appropriation Act of 1943). The program, operational between 1943 and 1947, called on American women to work on abandoned farms during World War II. Lucrative defense-related jobs were luring farmers from their fields, creating a need for farm laborers. The WLA was administered by the USDA and implemented at the state level by the USDA Extension Service. By 1945, one and a half million non-farm women had been recruited for farm jobs, and WLA membership had risen to almost two million women (Rasmussen, 1951, pp. 148–149). During the last decades of the 20th century, social and economic change had encouraged more women, including farm women, to become politically active. It was not until 1978, when the USDA began collecting data on the gender of the principal farm operators (the USDA term to describe the decision-makers), that women’s role in American farming was confirmed with statistics. According to the USDA Census in 2017, women as principal producers on the farm are slowly growing in number (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 52). These numbers also reflect the first time multiple (two or more) primary producers were reported in the USDA Census of Agriculture (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 47).

19. Characteristics and Motivational Factors of American Equine Journalists

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowden, Zoe (author), Telg, Ricky W. (author), and Lundy, Lisa (author)
Format:: Journal article
Publication Date:: 2022-02-01
Published:: United States of America: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12438
Journal Title:: Journal of Applied Communication
Journal Title Details:: Issue 1 (2022)
Notes:: 22 pages, The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.

20. Characterizing Viewpoints of Scholars in Agricultural Communications as they Relate to Research Themes in the Journal of Applied Communications: A Q Methodological Study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parrella, Jean (author), Spence, Jessica (author), Redwine, Tobin (author), and Leggette, Holli R. (author)
Format:: Journal Article
Publication Date:: 2021-10-01
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12304
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 3
Notes:: 27 pages., Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.

21. Chew On This: Investigating Public Perceptions of Lab-Grown Meat

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boykin, Kellie (author)
Format:: Thesis
Publication Date:: 2019-12-01
Published:: United States: Texas Tech Univeristy, Lubbock, Texas
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
Notes:: 115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.

22. Citizens' perception of different aspects regarding German livestock production

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rovers, Anja (author), Christoph-Schulz, Inken (author), and Brummer, Nanke (author)
Format:: Journal article
Publication Date:: 2019
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11086
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(4) : 361-374
Notes:: Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens

23. Citizens’ attitudes and perceptions towards genetically modified food in Chile: Special emphasis in CRISPR technology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tadich, Tamara (author) and Escobar-Aguirre, Sebastian (author)
Format:: Journal article
Publication Date:: 2021-06-21
Published:: International: Austral Unviersity Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12555
Journal Title:: Austral Journal of Veterinary Science
Journal Title Details:: Vol 54 (3)
Notes:: 12 pages, To date, there has been an increase in genome modification biotechnologies that improve production and food security but the process has not been accompanied by the delivery of information about them intended for citizens. This is essential considering that to achieve better health, food security and sustainability these biotechnologies need to be incorporated into production systems. This study aimed to explore perceptions and attitudes of Chilean citizens towards the use of genome modifications with an emphasis on transgenes and genome editing (CRISPR). An electronic questionnaire was applied, and afterwards the results were analysed through descriptive statistics, GLM, Spearman’s correlation and Wilcoxon Signed Rank test. A total of 702 questionnaires were analysed. High awareness of concepts such as transgenic and cloning was reported with CRISPR being the least known term. Most respondents perceived negative effects on health regarding the consumption of genetically modified products, with women having a significantly more negative attitude. Still, a high willingness to use CRISPR for improving animal and human health was reported. When comparing vegetable and animal products that underwent CRISPR or transgenes, the willingness to consume these products was higher for vegetables. The results show that changes in perception can be achieved after providing the definition of CRISPR and transgenic, therefore, consumer education seems to be essential. Science communication focused on making information about genome modification biotechnologies available to citizens could promote more positive attitudes and perceptions and facilitate their future implementation in the country.

24. Climate change in the American mind

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leiserowitz, A. (author), Maibach, E. (author), Rosenthal, S. (author), Kotcher, J. (author), Bergquist, P. (author), Ballew, M. (author), Goldberg, M. (author), and Gustafson, A. (author)
Format:: Research summary
Publication Date:: 2019
Published:: USA: Yale Program on Climate Change Communication at Yale University and Center for Climate Change Communication at George Mason University.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11420
Notes:: 71 pages., Via Yale Program on Climate Change website., This report is based on findings from a nationally representative survey, March 29-April 8, 2019, among 1,291 U.S. adults. Findings provided detailed insights about current attitudes toward existence of global warming, causes of it, effects of it, level of concern, interactions and sources of information about it, and other aspects.

25. Climate change vulnerability and adaptation strategies for smallholder farmers in Yangi Qala District, Takhar, Afghanistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Omerkhil, Najibullah (author), Chand, Tara (author), Valente, Donatella (author), Alatalo, Juha M (author), and Pandey, Rajiv (author)
Format:: Journal article
Publication Date:: 2020-03
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11091
Journal Title:: Ecological Indicators
Notes:: 10 pages., Smallholder farmers in Afghanistan are already facing various risks in agricultural production due to past continuous insurgencies. Climate change is likely to amplify the risk and make them even more vulnerable. The present study attempted to evaluate the vulnerability profiles of smallholder farmers due to climate change using the IPCC Framework. Primary data on relevant parameters for assessing climate change-led social vulnerability in the region were collected by classifying study region into two zones: the plain and the hills of Yangi Qala District in Takhar province, Afghanistan. Thirteen villages from each zone were selected at random, and face-to-face interviews were conducted with ten randomly selected households in each of the selected villages in both zones based on a pre-tested questionnaire. The questionnaire contained indicators for all three dimensions of vulnerability: exposure, sensitivity and adaptive capacity. The collected data were subjected to a proposed vulnerability index, after estimating the indices of the three dimensions of vulnerability. The Iyenger and Sudershan weighting method was used to assess the contribution of each vulnerability dimension. Vulnerability was classified according to different categories based on beta distribution to evaluate the villages’ vulnerability status. The results showed that about 23% of all 26 sampled villages in both zones had low exposure, 26% moderate exposure and 51% high exposure to climate-change hazards and extreme weather events. High sensitivity was observed in 51%, moderate sensitivity in 7%, and low sensitivity in 42% of villages. High adaptive capacity to climate change was observed in 38% of villages, 19% were moderately adaptive and 42% showed a low adaptive capacity. High vulnerability was observed in 50% of villages, 4% were moderately vulnerable, and 46% had low vulnerability. A high proportion of smallholder farmers in the hilly zone in the sampled district were highly vulnerable, exposed and sensitive with a low adaptive capacity to climate change compared to the plain zone. The high vulnerability in the hilly zone was attributed to limited resources with a low adjustment capability to counter the disturbances, especially in crop cultivation, in response to climate change. A handful of low-cost and local approaches such as improving farmer extension services, introducing small-scale local infrastructure projects, reinforcing informal safety nets and protecting natural ecosystems could be viable cost-effective options that would also be sustainable given their low recurring costs and the limited maintenance required.

26. Communication slides

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: unknown
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09099
Notes:: 15 slides and 2 pages of notes., Francis C. Byrnes Collection

27. Consumer acceptance of gene-edited food products in China

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ortega, David L. (author), Lin, Wen (author), and Ward, Patrick S. (author)
Format:: Journal article
Publication Date:: 2022-01-04
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12558
Journal Title:: Food Quality and Preference
Journal Title Details:: Vol. 95
Notes:: 10 pages, Biotechnology use in food production has been a polarizing topic that has encountered resistance from some consumers. The discovery of genome editing biotechnology, in which no foreign genetic material is introduced into the host organism while making accurate and efficient changes in genomes, has the potential to revolutionize food biotechnology in a more socially acceptable and less polarizing fashion. The success and adoption of gene-edited foods, however, ultimately depends on consumer acceptance. This study reports the results of a geographically disperse Chinese consumer acceptance study (n = 835) in which individuals evaluated rice and pork products that were bio-engineered to address two significant hazards that have recently garnered international attention: cadmium contamination in rice and African swine fever. We explore the role that food technology neophobia has on consumer acceptance and assess how information on the differences between transgenic and gene editing technologies affects consumer preferences. While averse to the use of biotechnology in food products, consumers were considerably more accepting of products that have undergone genome editing rather than transgenic modification. We find differential impacts of information provision on preferences between pork and rice products and on preferences for product provenance. Our analysis indicates that a reduction in consumers’ fear of novel food technologies can substantially increase consumer valuation and market acceptance of bioengineered food products and reinforces the need to consider attitudes in measuring acceptance of novel food products.

28. Consumer attitudes about farmers and sustainability

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Survey report
Publication Date:: 2020-10
Published:: USA: American Farm Bureau Federation, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11898
Notes:: Accompanying news release obtained online at https://agrimarketing.com/ss.php?id=333510, Via online. 11 pages., Summary report of a survey of 2,000 U.S. adults. Conducted by Morning Consult. Survey data accompanied by a news release from AFBF entitled, "Poll shows Americans' unwavering trust in farmers and approval of sustainability practices." 2 pages. Dated November13, 2020, and provided online via Agri Marketing Weekly.

29. Consumer expectations high for sustainability

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Karst, Tom (author)
Format:: Research summary
Publication Date:: 2020-12-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11995
Journal Title:: Packer
Notes:: Online via subscription. 5 pages., Review of results of survey research among U.S. consumers by Aimpoint Research for The Packer.

30. Consumer perceptions of green industry retailers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
Format:: Journal article
Publication Date:: 2019-03-26
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
Journal Title:: HortTechnology
Journal Title Details:: 29(2) : 213-222
Notes:: 10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.

31. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
Format:: Research report
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
Journal Title:: Drovers
Notes:: Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."

32. Consumers’ and Farmers’ Perceptions in Europe Regarding the Use of Composted Bedding Material from Cattle

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Klopčič, Marija (author), Erjavec, Karmen (author), Waldrop, Megan (author), Roosen, Jutta (author), Engel, Petra (author), Galama, Paul (author), and Kuipers, Abele (author)
Format:: Journal article
Publication Date:: 2021-04-29
Published:: Switzerland: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12508
Journal Title:: Sustainability
Journal Title Details:: 13 (9)
Notes:: 10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.

33. Credibility of climate change denial in social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Samantray, Abhishek (author) and Pin, Paolo (author)
Format:: Journal article
Publication Date:: 2019-10-29
Published:: UK: Nature Portfolio
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13086
Journal Title:: Humanities & Social Sciences Communications
Journal Title Details:: V.5, N.27
Notes:: 8 pages, Public perception about the reality of climate change has remained polarized and propagation of fake information on social media can be a potential cause. Homophily in communication, the tendency of people to communicate with others having similar beliefs, is understood to lead to the formation of echo chambers which reinforce individual beliefs and fuel further increase in polarization. Quite surprisingly, in an empirical analysis of the effect of homophily in communication on the level of polarization using evidence from Twitter conversations on the climate change topic during 2007–2017, we find that evolution of homophily over time negatively affects the evolution of polarization in the long run. Among various information about climate change to which people are exposed to, they are more likely to be influenced by information that have higher credibility. Therefore, we study a model of polarization of beliefs in social networks that accounts for credibility of propagating information in addition to homophily in communication. We find that polarization can not increase with increase in homophily in communication unless information propagating fake beliefs has minimal credibility. We therefore infer from the empirical results that anti-climate change tweets are largely not credible.

34. Crop advisers as conservation intermediaries: perceptions and policy implications for relying on nontraditional partners to increase U.S. farmers’ adoption of soil and water conservation practices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eanes, Francis R. (author), Singh, Ajay S. (author), Bulla, Brian R. (author), Ranjan, Pranay (author), Fales, Mary (author), Wickerham, Benjamin (author), Doran, Patrick J. (author), and Prokopy, Linda S. (author)
Format:: Online journal article
Publication Date:: 2019-02
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10369
Journal Title:: Land Use Policy
Journal Title Details:: 81 : 360-370
Notes:: 11 pages., Via online journal., Federal agricultural land use policies in the United States aimed at protecting soil health and water quality typically rely on persuading individual farmers to voluntarily adopt conservation practices. An expanding body of literature suggests that private sector intermediaries, such as crop advisers, are increasingly trusted sources of information for farmers about conservation practices and thus may be persuasive actors in the conservation-adoption realm. While previous studies have explored farmers’ perceptions of crop advisers facilitating conservation practice adoption and participating in conservation programs in agricultural landscapes, little research to date has explored crop advisers’ perceptions of this role, and few agricultural land use policies have explicitly included crop advisers as conservation partners. This study fills a critical void in the literature by evaluating the Saginaw Bay Regional Conservation Partnership Program, an innovative agricultural policy that relies on crop advisers to recruit farmers into the program and assist them with the adoption of conservation practices. Through a survey and interviews with crop advisers in the Saginaw Bay watershed in Michigan, USA, we explore crop advisers’ perceptions of their role in the program and of delivering conservation information to farmers. We found that crop advisers have positive attitudes towards land/water resources and conservation practices, believe they have an important intermediary role to play in facilitating conservation practice adoption, and believe their supervisors are supportive of them promoting conservation. However, difficulties in collaboration and communication between the private and governmental sectors – resulting from perceived differences, operational differences, and territoriality – present a key barrier to crop advisers increasing their intermediary role in the promotion and implementation of federal conservation programs. Future research and policy initiatives should explore how to address public-private territoriality and whether crop advisers should be incentivized to deliver information about conservation practices and/or assist in enrolling farmers in federal conservation programs.

35. Current Consumer Perceptions of Animal Welfare across Different Farming Sectors on the Island of Ireland

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sweeney, Sharon (author), Regan, Aine (author), McKernan, Claire (author), Benson, Tony (author), Hanion, Alison (author), and Dean, Moira (author)
Format:: Journal article
Publication Date:: 2022-01-10
Published:: United States: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12569
Journal Title:: Animals
Journal Title Details:: 12(2)
Notes:: 20 pages, There has been increased public interest and concerns in issues such as farm animal welfare (FAW) on the island of Ireland, stoked in part by political and governance changes, such as Brexit and COVID-19. Front-of-pack food labelling represents a primary information channel for many people. In advance of considering formalised food labelling schemes, specifically relating to FAW, it is important to ensure an up-to-date understanding of current consumer perceptions of FAW. With this aim, the current study utilised a mixed methodology. Nine focus group discussions (n = 41) and an online survey (n = 972) with food consumers in Ireland and Northern Ireland explored perceptions of FAW. Results suggest that overall perceptions of FAW are high, and consumers perceive FAW to have improved in the last decade. Quantitative (ANOVA) and qualitative results show variations in perception of FAW between sectors. Results from the focus group discussions identified factors underlying consumers’ perception of FAW: the living conditions of the animal, size and intensity of the farm, national standards and schemes, and visibility. Information insufficiencies and knowledge gaps were identified. The findings are discussed in relation to policy implications for the role of public engagement, front-of-pack welfare labelling, and quality assurance schemes.

36. Delivering too much, too little or off target—possible consequences of differences in perceptions on agricultural advisory services

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kraft, Jannica (author), Hockert, Jenny (author), Ljung, Magnus (author), Lundberg, Sara (author), and Lunner Kolstrup, Christina (author)
Format:: Journal article
Publication Date:: 2022-04-01
Published:: United States: Springer Link
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12495
Journal Title:: Agriculture and Human Values
Journal Title Details:: 39
Notes:: 15 pages, Advisory services are considered to play an important role in the development of competitiveness and sustainability in agriculture. Advisory services have been studied at policy level, structural level and within case studies, but there is still restricted knowledge about advisors’ and farmers’ view on advisory services in general. This paper presents the views of Swedish advisors and farmers on advisory services. In a survey-based study, perceptions of farm advisors and full-time farmers in commercial Swedish agriculture on advisory services were identified and statistically analysed, comparing differences between and within the groups. The results are structured around three main themes; motives for a farmer using or not using advisory services, preferred approach by the advisor and future demands on advisory services and their importance today. Possible consequences of differences in perceptions for on-farm service delivery were assessed. Similarities in perceptions on advisory services among advisors and farmers, were found in areas characterised by well-defined questions or production-related issues. Significant differences in perceptions of advisors and farmers emerged in less concrete areas and on topics connected to change, management and strategy. Consequences of discrepancies in perceptions are that advisors may deliver too much, too little or off target, especially when expectations on advisory services are not clearly expressed. A strong and proactive back-office supporting the advisors is needed to prevent these possible consequences.

37. Describing interdisciplinary agricultural research center directors' perceptions of science communications through goals and beliefs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McLeod-Morin, Ashley (author), Telg, Ricky W. (author), Rumble, Joy (author), and Association for Communication Excellence (ACE) University of Florida The Ohio State University
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11306
Journal Title:: Journal of Applied Communications
Journal Title Details:: 104(1)
Notes:: 18 pages., via online journal, This study explored the perceptions of science communication held by interdisciplinary agricultural research center directors and identified the directors’ goals and beliefs, specifically related to science communication. Ten interdisciplinary agricultural research center directors from top research, land-grant institutions were interviewed for this study. Findings from this study determined that the directors’ perceptions were rooted in service to the public, knowledge, public good, obligation, and relationships. Participants discussed attempting to bring awareness to science as a goal of science communication. They also discussed feeling obligated to communicate about science as part of a land-grant institution. Participants particularly believed that faculty with Extension appointments were more so obligated to communicate with the public. Future research should determine the science communication participation of Extension faculty. Additionally, future research should determine if faculty at land-grant institutions are more inclined to communicate about science when compared to faculty not associated with land-grant institutions.

38. Dicamba faces court case, added state label restrictions for 2020

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gullickson, Gil (author) and Successful Farming
Format:: Online news article
Publication Date:: 2020-01-27
Published:: United States: Meredith Agrimedia, Meredith Corporation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11234
Notes:: 4 pages, via news website Successful Farming

39. Do consumers’ values and attitudes affect food retailer choice? Evidence from a national survey on farmers’ market in Germany

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cicia, Gianni (author), Furno, Marilena (author), and Del Giudice, Teresa (author)
Format:: Journal article
Publication Date:: 2021-01-04
Published:: United States: Springer Link
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12506
Journal Title:: Agricultural and Food Economics
Journal Title Details:: 9 (3)
Notes:: 21 pages., New trends in food consumption are shaping consumers’ preferences and buying behavior. Non-traditional food retailing and short supply chains (SSCs) are offering bundles of attributes that fit the needs of larger consumers’ segments. Several studies have analyzed factors affecting the choice of traditional and non-traditional food retailing. Very few, however, are those studies that analyze the predictive role of human values and attitudes on the choice of traditional and non-traditional food retailing and supply chains. Usually, due to the low percentage of consumers involved in SSC, analyses of consumer behavior have been conducted using convenience samples. This study, based on online questionnaires submitted to a representative sample composed by 1009 German consumers, tests the hypothesis that the frequency of purchases at farmers’ markets is related to human values: attitude toward the industrialized food market and attitude toward the environment. The econometric approach here implemented computes the model on average and in the tails of the dependent variable, frequency of purchases at farmers’ market, thus investigating the model in a representative sample even where the percentage of non-traditional food retailing consumers is low, as occurs in the tails for low/high frequency of purchases. The questionnaire included the Schwartz value survey, attitudes toward environment and attitude toward industrialized food market, and self-reported estimates of the frequency of buying at farmers’ market. Results suggest that the frequency of buying at farmers’ markets is hierarchically related to attitudes and values. The frequency of purchases at farmers’ markets is negatively related to industrialized food attitudes and positively related to pro-environment attitudes. Attitudes are in turn affected by values: self-transcendence has a positive impact on pro-environment attitude and the reverse is true for conservation. Furthermore, these relationships are not constant in the sample: they change according to the selected frequency of purchases.

40. Do they believe they can communicate? Assessing college students’ perceived ability to communicate about agricultural sciences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Norris, Shannon L. (author), Murphrey, Theresa Pesl (author), and Leggette, Holli R. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: The American Association for Agricultural Education
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11117
Journal Title:: Journal of Agricultural Education
Journal Title Details:: 60(4): 53-70
Notes:: 18 pages., via online journal., Meeting the demands of a proficient scientific workforce depends on students’ communication skill preparation. To describe students’ self-perceptions of their communication skills, we surveyed 315 students in Texas A&M University’s College of Agriculture and Life Sciences. Participants noted they were most proficient in their ability to listen effectively and least proficient in asking effective questions. Each communication skill characteristic showed a statistically significant difference before and after college engagement, but we found no statistically significant difference in the overall communication scores of students. Therefore, we recommend: 1) interviewing employers to understand their perceptions of entry-level employees; 2) investigating when students transition from false sense of confidence to actual confidence; 3) conducting a longitudinal study to investigate students’ perceptions of communication skills throughout their college experience; 4) evaluating faculty’s communication teaching methods across disciplines; and 5) investigating the influence of self-reflection on students’ attained communication skills. Conducting such studies could lead to stronger connections between the academy and the industry, especially as faculty strive to align their teaching with needs of the industry.

41. Does good design matter in the seedstock advertising business? effects of graphic design in beef seedstock ads on cattle producers’ trust and credibility

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marley, Morgan L. (author), Abrams, Katie M. (author), and Castillo, Daniela (author)
Format:: Online journal article
Publication Date:: 2019-01-01
Published:: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10812
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(3)
Notes:: 25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.

42. Examining the impact of expert voices: communicating the scientific consensus on genetically-modified organisms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landrum, Asheley R. (author), Hallman, William K. (author), and Jamieson, Kathleen Hall (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10695
Journal Title:: Environmental Communication
Journal Title Details:: 13(1): 51-70
Notes:: 21 pages., via online journal., Scholars are divided over whether communicating to the public the existence of scientific consensus on an issue influences public acceptance of the conclusions represented by that consensus. Here, we examine the influence of four messages on perception and acceptance of the scientific consensus on the safety of genetically modified organisms (GMOs): two messages supporting the idea that there is a consensus that GMOs are safe for human consumption and two questioning that such a consensus exists. We found that although participants concluded that the pro-consensus messages made stronger arguments and were likely to be more representative of the scientific community’s attitudes, those messages did not abate participants’ concern about GMOs. In fact, people’s premanipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO concern, perception of what percent of scientists agree). Thus, the results of this study do not support the hypothesis that consensus messaging changes the public’s hearts and minds, and provide more support, instead, for the strong role of motivated reasoning.

43. Exploring producer innovation adoption using an Extension-led trialing program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowman, Brittany B. (author), Denny, Marina D. (author), Stone, Amanda E. (author), and Mississippi State University
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11359
Journal Title:: Journal of Extension
Journal Title Details:: 58(1)
Notes:: 7 pages., via online journal, There are approximately 65 dairy farms in Mississippi (Gregory, 2019) with an estimated annual milk value of $26 million (Mississippi Farm Bureau, n.d.). Mastitis is the most expensive disease in the dairy industry (Neeser, Hueston, Godden, & Bey, 2006) and can decrease milk production by 1,181 kg per lactation in multiparous cows (Wilson et al., 2004). Clinical mastitis accounts for the largest use of antibiotics in livestock species (Thomson, Rantala, Hautala, Pyörälä, & Kaartinen, 2008), a circumstance that raises concerns of antimicrobial resistance (Pol & Ruegg, 2007; Wang et al., 2015) and increases producer expenses due to purchasing antibiotics and discarding milk during treatment (Rollin, Dhuyvetter, & Overton, 2015). On-farm bacteriological culturing (OFBC) enables producers to distinguish among broad categories of microorganisms with great accuracy and provides results within 24 hr, versus approximately a week when cultures are sent to a laboratory (Down, Bradley, Breen, & Green, 2017). Despite the availability of several viable OFBC systems, adoption of OFBC in Mississippi has been limited. The purpose of the study reported here was to implement and evaluate an OFBC pilot test with a small sample of Mississippi dairy producers. The objectives of the study were to identify reasons for producers' lack of OFBC adoption, to explore change in producers' knowledge and perceptions of OFBC before and after trial, and to assess the effectiveness of an Extension-led trialing program relative to OFBC adoption.

44. Extension Agents Perceptions Regarding Constraints to Adoption of Improved Agricultural Practices by Farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Khan, Ayesha (author), Khan, Zubair Ahmad (author), Pervaiz, Urooba (author), and Iqbal, Mehmood (author)
Format:: Journal article
Publication Date:: 2019-05-18
Published:: Pakistan: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12394
Journal Title:: Sarhad Journal of Agriculture
Journal Title Details:: Vol. 35 (2)
Notes:: 8 pages., The present study was conducted in Khyber Pakhtunkhwa (KP)-Pakistan. Three districts were randomly selected from zone C i.e. Peshawar, Swabi and Mardan with the objective to investigate the information sources of extension agents, views of extension agents on adoption constraints and the extension methods used by them. All agricultural officers and 40% of field assistants were interviewed making a sample of 81 extension agents; 10 agricultural officers and 71 field assistants. The study results indicate that 77% field assistants were educated up to Matric with two years diploma while 10% agricultural officers had M.Sc. (Hons) degree with the majority of extension agents having job experience of more than 20 years. The main sources of information for the majority (79%) of extension agents were extension publications and training. Extension agents viewed that poverty (49%), expensive inputs (21%) and illiteracy (16%) were the main adoption constraints faced by farmers. Majority (86%) extension agents reported that the extension services are farmer friendly. The most appropriate teaching methods were group meetings (38%) and method demonstration (24%), while the most frequently used method for farmers contact was individual contact method (63%) as identified by extension agents. Non- significant association exist between diffusion of improved practices with adoption constraints and best teaching method used, while significant association exist with frequently used contact method. It is recommended that necessary inputs on subsidised rates should be provided to extension agents to make extension services more farmers friendly.

45. Extension Professionals’ Attitudes, Self-Efficacy,and Perceptions of Inclusion for 4-H Youth with Disabilities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Callie (author), Niewoehner-Green, Jera (author), and Scheer, Scott (author)
Format:: Journal article
Publication Date:: 2021-06
Published:: United States: Routledge
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12494
Journal Title:: Journal of Agricultural Education
Journal Title Details:: Volume 62, Issue 3
Notes:: 14 pages., The 4-H Youth Development program prohibits all forms of discrimination which includes disability. 4-H Extension professionals provide the essential interface between Extension and the local community to create an inclusive environment for all youth, including those with disabilities, that is welcoming and accessible. Attitudes and self-efficacy for working with youth who have disabilities impact how well 4- H delivers positive youth development programs. The purpose of this study was to determine state-wide 4-H Extension professionals’ attitudes, self-efficacy, and perceptions of inclusion toward youth with disabilities. In addition, the researchers sought to examine their use of a training program to better serve youth with disabilities. All 4-H Extension professionals in Ohio were surveyed (N = 135) with 71 responding (response rate of 53%). Results indicated the attitudes of Extension professionals for accepting of and feeling comfortable around youth with disabilities was overwhelmingly positive. They also perceived that youth with disabilities felt that they were included in 4-H activities. For self-efficacy, 4-H professionals reported they could effectively provide inclusive opportunities for youth with disabilities and adapt their level of instruction, take extra time, and pay attention to the needs of youth with disabilities. However, about a third of the respondents somewhat or strongly agreed that their workload would increase by having youth with disabilities in their organization. The disability training program was used by over three-fourths of the 4-H professionals and helped them to engage with parents to learn more about their children with disabilities. The program also improved accommodations and creating a more inclusive 4-H environment.

46. Farm Journal survey reports technology investments producers want to make

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2021-03
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12188
Notes:: Online via AgriMarketing Update. 2 pages., Summary of results from a Farm Journal Pulse Poll asking farmers what farm technology they wish to invest in first if they were to win the lottery. The top choice was variable-rate application technology with 31% of the responses (out of a total of 577 farmers). Four other technologies ranked lower.

47. Farm households’ risk perception, attitude and adaptation strategies in dealing with climate change: Promise and perils from rural Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Khan, Imran (author), Lei, Hongdou (author), Shah, Irshad Ali (author), Ali, Imad (author), Khan, Inayat (author), Muhammad, Ihsan (author), Huo, Xuexi (author), and Javed, Tehseen (author)
Format:: Journal article
Publication Date:: 2020-02
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11093
Journal Title:: Land Use Policy
Journal Title Details:: 91
Notes:: 11 pages., Pakistan is highly vulnerable to extreme climatic events, such as floods and droughts. This study determines the farmers’ risk perception, risk attitude, adaptation measures and various aspects of vulnerability to climate change (e.g. floods, droughts, heavy rainfalls, pests and disease) at farm level in rural Pakistan. The risk perception and attitude of farm households are crucial factors that influence farm productivity, investment and management decisions at this level. A well-designed questionnaire was used to interview 720 farm households from six districts of the Khyber Pakhtunkhwa province. A binary logit model was used to determine the main factors that affect the choice of adaptation strategies of the farm household. The findings revealed that crop diversification, changing crop varieties, altering the crop calendar, varying the fertilizer used, mulching and farm insurance were the main adaptation strategies followed by farm households. The results of the binary logit model revealed that age, education, farm size, household size, credit accessibility, annual income and the perception on the increase in temperature and decrease in rainfall had significant influence on the selection of the adaption strategies. The findings of this study can provide guidance, policy recommendations and reference for future researchers.

48. Farmer perceived challenges toward conservation practice usage in the margins of the corn belt, USA

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kumar Adhikari, Ram (author), Wang, Tong (author), Jin, Hailong (author), Ulrich-Schad, Jessica D. (author), Sieverding, Heidi L. (author), and Clay, David (author)
Format:: Journal article
Publication Date:: 2023-01-14
Published:: England: Cambridge University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12834
Journal Title:: Renewable Agriculture and Food Systems
Journal Title Details:: Online
Notes:: 14pgs, While conservation practices promote soil health and reduce the negative environmental effects from agricultural production, their adoption rates are generally low. To facilitate farmer adoption, we carried out a survey to identify potential challenges faced by farmers regarding conservation tillage and cover crop adoption in the western margin of the US Corn Belt. We found farmers' top two concerns regarding conservation tillage were delayed planting, caused by slow soil warming in spring, and increased dependence on herbicide and fungicides. Narrow planting window and lack of time/labor were perceived by farmers as the two primary challenges for cover crop adoption. Some sense of place factors, including the commonly included dimensions of attachment, identity and dependence, played a role in farmers' perceived challenges. For example, respondents more economically dependent on farming perceived greater challenges. We found that farmers' challenge perceptions regarding reduced yield and lack of time/labor significantly decreased as years of usage increased, implying that time and experience could dilute some challenges faced by farmers. Our findings indicate that social network use, technical guidance and economic subsidies are likely to address the concerns of farmers and facilitate their adoption of conservation practices.

49. Farmers expect rapid growth for plant-based meat, but don't like it

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abbott, Chuck (author)
Format:: Journal article
Publication Date:: 2021-03
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12149
Journal Title:: Successful Farming
Notes:: Online via AgriMarketing Weekly. 3 pages., Based on findings of the Ag Economy Barometer poll by Purdue University. Responses by farmers indicating they expect the market share of plant-based alternatives to beef, pork, and chicken will grow rapidly. Most said they would not grow crops for processing into a meat alternative, even if offered a contract.

50. Farmers' perceptions of climate variability, their adaptation strategies and agricultural productivity: a case of Limpopo province, South Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aful, D. B. (author) and Ayisi, K. (author)
Format:: Journal Article
Publication Date:: 2020-12
Published:: South Africa: SciELO
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12093
Journal Title:: South African Journal of Agricultural Extension
Journal Title Details:: Vol. 48 No.2, 2020
Notes:: 14 pgs., The provision of farm management decision support and advisory services to insure climate resilient agricultural production systems, especially for subsistence farmers, depends on data on such producers. The main objective of the paper was to generate such data by comparing the status quo regarding dryland, subsistence grain farmers’ perceptions of climate variability, their adaptation strategies and crop productivity. Using a survey questionnaire, the comparison was made across time (2014 and 2017) in selected municipalities of Limpopo province. The findings across time and aggregated for all the different local municipalities investigated were similar regarding respondents’ perceptions of climate variability, adaptation strategies used and crop productivity. The perceptions revealed that respondents were aware of the reality of climate variability and its negative effects on their crop and livestock production, Agricultural productivity amongst extension and non-extension recipients was low, with minimal differences. These findings auger well for the development of common strategies to improve the effectiveness of the support for farm management including climate variability that is provided by the public agricultural extension service to the group of producers in this study to reduce the negative effects of climate variability on their crop productivity. This will eventually help to improve their food security.

51. Farmers' preferences for grassland restoration: evidence from France

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ben-Othmen, Marie Asma (author) and Ostapchuk, Mariia (author)
Format:: Paper
Publication Date:: 2019-05
Published:: France
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10583
Notes:: 16 pages., Paper presented at the 172nd European Association of Agricultural Economists Seminar,"Agricultural policy for the environment or environmental policy for agriculture?" Brussels, Belgium, May 28-29, 2019., via database., Results of this study indicate that environmental consideration is not the key factor behind farmers' preference involving land restoration programs. The financial component remains the main incentive.

52. Farmers’ Perception and Adaptation Strategies to Climate Change in Central Mali

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Amadou, Traore (author), Falconnier, Gatien (author), and Mammoutou, Kouressy (author)
Format:: Journal article
Publication Date:: 2022-01-01
Published:: United States: American Meteorological Society
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12474
Journal Title:: Weather, Climate, and Society
Journal Title Details:: Vol. 14 (1)
Notes:: 18 pages, Adaptation of the agricultural sector to climate change is crucial to avoid food insecurity in sub-Saharan Africa. Farmers’ perception of climate change is a crucial element in adaptation process. The aim of this study was (i) to compare farmers’ perception of climate change with actual weather data recorded in central Mali, (ii) to identify changes in agricultural practices implemented by farmers to adapt to climate change, and (iii) to investigate the link between farmers’ perception of climate change and implementation of adaptation practices. Focus group discussions and individual surveys were conducted to identify climate-related changes perceived by farmers and agricultural adaptation strategies they consider relevant to cope with these changes. A majority (>50%) of farmers perceived an increase in temperature, decrease in rainfall, shortening of growing season, early cessation of rainfall, and increase in the frequency of dry spells at the beginning of the growing season. In line with farmers’ perception, analysis of climate data indicated (i) an increase in mean annual temperature and minimum growing season temperature and (ii) a decrease in total rainfall. Farmers’ perception of early cessation of rainfall and more-frequent drought periods were not detected by climate data analysis. To cope with the decrease in rainfall and late start of the growing season, farmers used drought-tolerant cultivars and implemented water-saving technologies. Despite a perceived warming, no specific adaptation to heat stress was mentioned by farmers. We found evidence of a link between farmers’ perception of climate change and the implementation of some adaptation options. Our study highlights the need for a dialogue between farmers and researchers to develop new strategies to compensate for the expected negative impacts of heat stress on agricultural productivity.

53. Farmers’ Perspective on Agricultural Information Literacy: A Case Study of Jind District, India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kumar, Deepak (author) and Devi, Jyoti (author)
Format:: journal article
Publication Date:: 2020-01
Published:: United States: University of Nebraska Press, Lincoln.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12362
Journal Title:: Library Philosophy and Practice
Journal Title Details:: Winter 2020
Notes:: 12 pages., The primary purpose of the present study is to explore the level of information literacy among the farmers with regards to agriculture at the Jind district of Haryana state in India. Survey method with accidental sampling is used, and data were collected from a total number of 52 farmers who lived in the two selected villages by using a self-structured questionnaire. The demographic profile shows male dominancy on agriculture, and the majority of the farmers found literate. Their primary source of income is agriculture (86.54%), and 84.62% of them own the land of fewer than four acres. Rice, wheat, sorghum, cotton, and pearl millet are main crops that the farmers grow in their fields. Agriculture, education, and health are the main areas on which all the farmers need information, and TV & newspapers are found as the primary sources of acquiring the required information. The low price of crop production (M=4.87), lack of electricity in rural areas (M=4.85), and low level of literacy (M=4.73) are significant problems the farmers faced in information searching. However, there is a need to make the farmers aware of the public library and their importance and use, and Krishi Vigyan Kendra (KVK) and their utility.

54. Farmers’ perception of the quality of mobile-based extension services in Egypt: a comparison between public and private provision

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kassem, Hazem S. (author), Shabana, Rasha M. (author), Alotaibi, Bader M. (author), and Ghoneim, Yomna A. (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10523
Journal Title:: Information Development
Notes:: 20 pages., via online journal., During the last 10 years, different initiatives have been implemented to provide mobile-based extension services for the agricultural sector in Egypt. The current study compared the quality of agricultural extension messages between public and private providers. A simple random sample of 120 farmers was selected representing 7% of the total farmers registered in the databases of Ministry of Agriculture (public services) and Shoura company (private services). Farmers assessed a sample of 10 messages delivered by both providers in terms of six indicators namely (1) access, (2) utilization, (3) timeliness, (4) trust, (5) satisfaction, and (6) sharing information with other farmers. The findings revealed the lack of access to messages by the farmers in the two services. However, more than 50% had utilized the majority of messages (in case of access). The study also showed significant differences between perception of farmers to quality attributes in public and private services (Access 6.77, 0.01; Utilization 8.44, 0.004; Timeliness 8.55, 0.002; Satisfaction 8.88, 0.001; information sharing 7.62, 0.009) except for trust (1.11, 0.4). Findings provide practical implications to support mobile-based extension services to enable sharing information and link farmers with other actors in the agricultural value chain.

55. Farmers’ perception on soil erosion in Ghana: Implication for developing sustainable soil management strategy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tesfahunegn, Gebreyesus Brhane (author), Ayuk, Elias T. (author), and Adiku, S. G. K. (author)
Format:: Journal article
Publication Date:: 2021-03-02
Published:: International: PLOS
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12477
Journal Title:: PLoS One
Journal Title Details:: 16 (3)
Notes:: 26 pages, Farmers’ perception on soil erosion has not adequately reported in the conditions of Ghana though its causes and effects are time and site-specific. The objective of this study was to assess farmers’ perception on soil erosion and implication for developing soil management strategy in the Eastern and Northern Regions of Ghana. A total of 130 household head farmers were interviewed and complemented with field observation and group. Data was analyzed using descriptive, chi-square test, T-test and binary logistic regression. The results show that there was significant variation in socioeconomic, farm and institutional attributes among the farmers`in the study regions. In the Eastern and Northern Regions, significantly higher proportions of the farmers (95.7% and 86.7%, respectively) perceived soil erosion as serious problem. Significantly higher proportions of the respondents (80%) perceived severe erosion problem at homestead land in the Eastern Region whereas severe erosion in the Northern Region was more noticed at distance farmlands (85.0%). In the two regions, the major causes of severe erosion as perceived by most farmers were over-cultivation, deforestation and heavy rainfall events. In the Eastern and Northern Regions, 58.6% and 75.0% of the farmers perceived, respectively, that soil erosion severity has been increased since the past 10-years. Perceptions of most frequently noted indicators of soil erosion were declined productivity, shallow soil depth, presence of rills, sheet erosion, soil loss from farmland, and change in soil color. Results of the binary logistic regression indicate that there is heterogeneity in the factors accounting for the perception of soil fertility. In developing promising soil management strategy in the study area, attention must be given to key socioeconomic, biophysical, farm and institutional factors.

56. Farmers’ perception regarding climate change in Southern Turkey: The case of the Mersin province

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hayran, Seyit (author), Duru, Sinan (author), Kapur, Burcak (author), Gul, Aykut (author), and Turgut, Yavuz Sahin (author)
Format:: Journal aricle
Publication Date:: 2021-04-01
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12396
Journal Title:: New Medit: Mediterranean Journal of Economics, Agriculture & Environment
Journal Title Details:: v. 20, iss. 1
Notes:: 15 pages, Climate change is responsible for the negative effects in human life causing a decrease in agricultural products, biodiversity, soil fertility, and forest areas. In contrast, climate change increases plant diseases and pests, the cost of agricultural production and risk in food security. This study aims to determine whether climate change is a phenomenon via the analysis of the perceptions of the farmers in the Mersin province conducted over 251 questionnaires. Farmers primarily perceive climate change over production costs and the reduction in yield. Moreover, they are highly aware of its relation to natural events such as floods, drought, and storms. Nevertheless, inappropriate agricultural practices also lead to the negative consequences caused by climate change. In this respect, this study revealed that farmers with high cooperative partnerships and experience perceived climate change significantly.

57. Gene Editing Versus Gene Modification: Awareness, Attitudes and Behavioral Intentions of Lithuanian Consumers, Producers, and Farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Basinskiene, Loreta (author) and Seinauskiene, Beata (author)
Format:: Journal article
Publication Date:: 2021-07-01
Published:: Italy: The Italian Association of Chemical Engineering
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12507
Journal Title:: Chemical Engineering Transactions
Journal Title Details:: Vol. 87
Notes:: 6 pages., Gene editing (GE) and gene modification (GM) technologies demonstrate noticeable differences. GE technologies introduce changes in DNA, which are intrinsic to the species, while GM technologies incorporate changes from foreign species. The potential benefits of GE have been highlighted in a number of recent scientific studies, pointing to the opportunities that are opening up in addressing the food availability problems as a result of the growing world population. However, the implementation of GE technology in food production would rely on public awareness, acceptance, and attitudes toward genetically modified and genetically edited food products. Based on the Theory of Reasoned Action (TRA), we surveyed Lithuanian consumers, farmers, and producers for their awareness, attitudes, and behavioural intentions towards GM and GE food. The 251 consumers, 50 farmers, and 56 food producers participated in the survey. Consistent across all samples (consumers, farmers, and producers, respectively), GM technology-related products’ self-assed awareness was significantly higher than the level of self-assed awareness of GE products. Awareness of GEO in all samples is relatively low. The level of support for GMO and GEO is also low in all groups of respondents. All groups – consumers, farmers, and producers – are less negative about food produced from GE than from GM raw materials. There was a statistically significantly higher overall likelihood for future use of GEO than the GMO. Producers would be less likely than consumers and farmers to use GMOs in the future. The same inclinations are observed with regard to GEO, with statistically significant differences in the sample of consumers, farmers, and producers.

58. Gene Editing: The Next Breakthrough Technology in Our 10,000-Year Journey of Crop Improvement

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Srnic, Wendy (author)
Format:: Journal article
Publication Date:: 2022-02-11
Published:: United States: Liebert Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12553
Journal Title:: GEN Biotechnology
Journal Title Details:: Vol 1(1)
Notes:: 9 pages, Humans have improved plants for their utility through selective self-pollination, crossing, and progeny selection for >10,000 years, largely based on physical characteristics. Less than 200 years ago, the genetic basis of heritability in selection was revealed, enabling breeders to accelerate genetic gain. Breakthroughs in genomics and molecular markers for the past century have enabled breeders to locate and select genomic regions affecting desirable traits, improving breeding precision. Transgenesis has enabled crop insertion of desirable exogenous genes, enabling de novo functionality. These technologies, along with agronomic practices, have generated more than sixfold yield improvements in crops such as corn in the past century. Gene editing, with its unique ability to precisely edit, change expression, and move genes within a crop's genome, has the potential to be the next breakthrough technology. For this to come to fruition, it is critical to take a holistic view considering perspectives of scientists, farmers, regulators, and consumers.

59. Gene drive communication: exploring experts’ lived experience of metaphor use

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nerlich, Brigitte (author) and Stelmach, Aleksandra (author)
Format:: Journal article
Publication Date:: 2022-01-20
Published:: United States: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12557
Journal Title:: New Genetics and Society
Journal Title Details:: Online
Notes:: 21 pages, Metaphors have been crucial in making genetics and genomics public, from the code and the book of life to genetic scissors and gene surgery. A new field is emerging called “gene drive” – a range of controversial technologies that can potentially be used for the eradication or conservation of animal species. At the same time, metaphors are emerging to talk about the promises and dangers of “gene drive”. In this article we use thematic analysis to examine thirty interviews with gene drive science and communication experts, and stakeholders, focusing on how they talk about their lived experience of metaphor use in the context of gene drive communication, including their struggle to remember salient metaphors and their reflections on which metaphors to use and which to avoid. We discuss the significance of our findings for research and practice of responsible science communication.

60. Greenwashing and environmental communication: Effects on stakeholders' perceptions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Torelli, Riccardo (author), Balluchi, Federica (author), and Lazzini, Arianna (author)
Format:: Online journal article
Publication Date:: 2019-07
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10823
Journal Title:: Business Strategy and the Environment
Notes:: 15 pages., via online journal., Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that aim to form overly positive beliefs among stakeholders about a company's environmental practices. The growing number of corporate social responsibility claims, whether founded or not, creates difficulties for stakeholders in distinguishing between truly positive business performance and companies that only appear to embrace a model of sustainable development. In this context, through the lens of legitimacy and signalling theory, we intend to understand and assess the different influences that various types of misleading communications about environmental issues have on stakeholders' perceptions of corporate environmental responsibility and greenwashing. Stakeholder responses to an environmental scandal will also be assessed. The hypotheses tested through a four‐for‐two design experiment reveal that different levels of greenwashing have a significantly different influence on stakeholders' perceptions of corporate environmental responsibility and stakeholders' reactions to environmental scandals.

61. Hemp There it Is: Examining Consumers’ Attitudes Toward the Revitalization of Hemp as an Agricultural Commodity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rampold, Shelli D. (author), Brym, Zachary (author), Kandzer, Michaela (author), and Baker, Laurie (author)
Format:: Journal article
Publication Date:: 2021-01-01
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12423
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105 Issue 4
Notes:: 20 pages., This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.

62. Hen housing system information effects on U.S. egg demand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
Journal Title:: Food Policy
Journal Title Details:: 87 : 101743
Notes:: 9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."

63. How different consumer groups with distinct basic human values gather, seek and process information on meat topics: the case of the German Animal Welfare initiative

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hirsch, Darya (author), Meyer, Christian H. (author), Massen, Cristina (author), and Terlau, Wiltrud (author)
Format:: Journal article
Publication Date:: 2019
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11082
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(1) : 100-113
Notes:: Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.

64. How natural wine became a symbol of virtuous consumption

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Monroe, Rachel (author) and The New Yorker
Format:: Online article
Publication Date:: 2019-11-18
Published:: United States: Condé Nast
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11362
Notes:: 14 pages., via online magazine

65. How sustainability considerations influence meat purchases

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stein, Rick (author)
Format:: Blog
Publication Date:: 2023-08-09
Published:: USA: The Food Industry Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12946
Notes:: 6 pages

66. How to develop an appetite for insects

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Klein, JoAnn (author) and The New York Times
Format:: Online article
Publication Date:: 2019-09-26
Published:: United States: The New York Times
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10952
Notes:: 3 pages, online article

67. Immediate impacts of COVID-19 measures on bean production, distribution, and food security in Eastern Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Muhammed, Ibrahim (author), Ugochukwu Adonikam, Nnanna (author), and Farmers' willingness to take part in Sorghum-based Innovation Platform in Niger State, Nigeria
Format:: Journal Article
Publication Date:: 2020
Published:: India: Extension Education Society
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12095
Journal Title:: Journal of Extension Education
Journal Title Details:: Vol 32, No 1 (2020)
Notes:: 7 pgs., The research examined the determinants of farmers’ willingness to partake in sorghumbased innovation platforms, ascertained the factors influencing their willingness and constraints to their participation. Structured questionnaire was used to elicit data from 350 registered respondents drawn from Niger State, Nigeria. Data were analysed using descriptive statistics, Probit and multiple regression. The result reveals that the farmers' mean age was 40. About 85 % of them were married with a household size of 1-5 persons. The result of probit showed that availability of active labour force, income from the sorghum, number of trainings, access to extension service and market access were the major determinants to farmers’ participation in sorghum innovation platform. Major constraints were, untimely meetings, poor means of transportation, information gap and complexity of innovation. The study concludes that farmers were willing to participate in sorghum-based innovation platform but do not have enough capital base. The study recommends that farmers should be linked up with credit institutions and timely meetings should be conducted

68. Impact of computer-based peer review on college students' performance and perceived self-efficacy in an online graphic design course

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wagner, Sharon P. (author), Rutherford, Tracy (author), and Texas A&M University
Format:: Online journal article
Publication Date:: 2019-10
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11062
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(4)
Notes:: 17 pages, via online journal, Prior research has indicated that the incorporation of computer-based peer review into writing instruction increases student engagement, improves student performance, and increases student perceptions of self-efficacy. This study used a quasi-experimental untreated control group design to examine the impact of computer-based peer review on student performance and perceived self-efficacy in an undergraduate agricultural graphic design course. The impact of participation in computer-based peer review on performance scores was investigated using a MANOVA. After two rounds of peer review, students improved their overall course performance by one-half letter grade. Perceptions of self-efficacy were further analyzed using a one-way repeated measures ANOVA. Most (54.17%) students who participated in the computer-based peer review process reported increases in perceived self-efficacy in graphic design. The findings from this study indicate the benefits of computer-based peer review extend to instruction in graphic design courses.

69. Imported Versus Domestic Chicken Consumption in Ghana: Do Attitudes and Perceptions Matter?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Asante-Addo, Collins (author / Weible, Daniele)
Format:: Journal article
Publication Date:: 2020-04-20
Published:: International: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12027
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: Vol. 32, 2020 - Issue 5
Notes:: 25 pages, Growth in the worldwide consumption of poultry meat, especially in developing countries, has resulted in increasing trade, raising concerns and criticisms about imports. Such concerns and criticisms include the potential to collapse the domestic industry and lead to job losses. This paper, therefore, analyzes the role of personal factors in driving the frequency of chicken meat consumption in general and, in particular, domestic and imported chicken. Results from a survey of 500 urban consumers in Ghana show that attitudes and perceptions are key factors influencing chicken meat consumption. Specifically, concerns about food safety, price, and the lack of convenience reduce regular domestic chicken consumption, while perceived quality and ethnocentrism increase regular consumption. Regarding imported chicken, price, convenience, and availability influence frequent consumption. Promotional activities that highlight the quality aspects in terms of taste and freshness of domestic chicken meat can give domestic actors a competitive advantage.

70. Influence of Message Theme on Consumer Perceptions of Lab Grown Meat

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kubakack, Kellie (author), Meyers, Courtney (author), Ford, Hannah (author), Li, Nan (author), and Irlbeck, Hank (author)
Format:: Journal article
Publication Date:: unknown
Published:: United States of America: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12437
Journal Title:: Journal for Applied Communications
Journal Title Details:: Issue 1 (2022)
Notes:: 17 pages., Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated the message theme had a statistically significant effect on risk perception, benefit perception, and intention to consume, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.

71. Information and Communication Technology Use Capacity Within Extension Networks: Development and Preliminary Validation of an Empirical Scale

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamm, Kevan (author), Davis, Kristin (author), Sanders, Catherine (author), and Powell, Alyssa (author)
Format:: Journal article
Publication Date:: 2021-08-31
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12496
Journal Title:: Journal of International Agricultural and Extension Education
Journal Title Details:: 28 (4)
Notes:: 19 pages., Advancing information and communication technologies (ICTs) has become central to international agricultural and extension development efforts. ICTs are crucial in facilitating information transfer, ensuring stakeholder access to information, and increasing the decision-making capacity of smallholder farmers. The research presented here introduces an instrument developed to quantify perceptions of ICT use capacity within international extension networks. The aggregate scale was verified for content validity, response process validity, internal structure validity, and consequential validity informing its use. The instrument was administered to network members (n = 122) associated with the Global Forum for Rural Advisory Services. An exploratory factor analysis (EFA) was conducted with measures of correlation and reliability analyzed. Six factors were extracted and analyzed further. The resulting Perceptions of ICT Use scale and factors can be used as reliable instruments for quantifying perceptions of ICT use capacity, enhancing international extension network needs assessments, and informing policies and practices which maximize ICT capacity.

72. Investigating citizens’ perceptions of the bioeconomy in Germany – High support but little understanding

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dallendörf, M. (author), Diekena, M. (author), Siekmanna, F. (author), and Venghaus, S. (author)
Format:: Journal article
Publication Date:: 2022-04-10
Published:: International: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12560
Journal Title:: Sustainable Production and Consumption
Journal Title Details:: 30
Notes:: 15 pages, Bioeconomy is deemed to be an ambiguous term with multiple facets: new products from biomass, circular and cascading resource systems, developments of new and more resilient plants, or synthetic biology for molecular biotechnology, to name a few. Accordingly, the term is interpreted just as diversely by involved stakeholders and the broader public. Enabling a clear and constructive dialog on bioeconomy strategies with and among society requires a profound understanding of these perceptions. To address this issue, a representative survey was conducted among the German population in order to scrutinize the general public's understanding of the term bioeconomy, citizens’ knowledge, fears, and expectations, as well as factors explaining their attitudes toward the bioeconomy. Our results indicate that, so far, German citizens are not very familiar with the concept. Its underlying ideas, however, are vastly appreciated. Support for a sustainable bioeconomy is thus strong and connected to high expectations in terms of environmental and economic benefits, which needs to be taken into account both in the implementation and communication of bioeconomy strategies. Support for the bioeconomy is furthermore connected to beliefs that reflect environmental concern and to pro-environmental behavior. While most measures and principles related to the bioeconomy (e.g., the use of biogas, biofuels, renewable materials for everyday products or buildings, or the cascading and circular use of resources) are strongly appreciated, the use of genetic engineering, for example, is opposed, mainly with regard to its applications in agriculture and industry, to a lesser extent in medicine.

73. Investigating gaps in perception of wildlife between urban and rural inhabitants: empirical evidence from Japan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kato, Eri (author), Yano, Yuki (author), and Ohe, Yasuo (author)
Format:: Journal article
Publication Date:: 2019
Published:: Japan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11371
Journal Title:: Sustainability
Journal Title Details:: 11 : 4516
Notes:: 13 pages., Online via Directory of Open Access Journals (DOAJ). 13 pages., Results of an online survey indicated that urban respondents did not have a comprehensive understanding of wildlife and any positive views were primarily abstract. Conversely, rural individuals had diverse perceptions, both positive and negative.

74. Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Skurka, Chris (author), Niederdeppe, Jeff (author), Nabi, Robin (author), and Cornell University University of California Santa Barbara
Format:: Online journal article
Publication Date:: 2019-08-01
Published:: United States: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11066
Journal Title:: Science Communication
Journal Title Details:: 41(4) : 394-421
Notes:: 27 pages, via online journal, This study explored whether satire (an emotional blend of humor/indignation) can minimize the emotional tradeoffs researchers have documented for humorous appeals about climate change. Using a sample of U.S. young adults, we conducted a 2 (humor: present/absent) × 2 (indignation: present/absent) + 1 (control) experiment in which we manipulated a climate change segment from Jimmy Kimmel Live! Our evidence suggests that it is possible for a late-night host to affect young adults’ climate change risk perception and behavioral intentions under certain conditions. Moderation analyses indicated that avoiding humor helped close the partisan gap in risk perception between Republicans and Democrats.

75. Knowledge, attitudes, and perceptions of dairy farmers regarding antibiotic use: Lessons from a developing country

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dankar, Imam (author), Hassan, Hussein (author), and Serhan, Mireille (author)
Format:: Journal article
Publication Date:: 2022-02-12
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12568
Journal Title:: Journal of Dairy Science
Journal Title Details:: 2
Notes:: 14 pages, In lower- and middle-income countries, uncontrolled use of antibiotics is causing antimicrobial resistance, affecting both animal welfare and public health. Meanwhile, studies on antibiotic use in these countries are limited. A crucial step to limit the spread of antimicrobial resistance (AMR) is to examine the use of these drugs and identify its determinants. The aim of our study, the first of its kind in Lebanon, was to assess dairy farmers' knowledge and awareness of antimicrobial use (AMU) and AMR. For this, 18 farmers from different regions, educational backgrounds, experience levels, and herd sizes were interviewed. Results showed that owners of larger farms were more aware of AMU and AMR, and trying to implement preventive actions, whereas nonsystematic antimicrobial use was prevalent among the smaller farms. Mastitis and laminitis were the most treated diseases, and antibiotics used were oxytetracycline, penicillin, streptomycin, and florfenicol. Overall, antibiotic use was found as a preventive measure and a treatment of nonbacterial diseases. Irregular uses were linked to easy access of farmers to antibiotics, interrupted relations with veterinary authorities, and lack of self-assessment and inspection. Lebanese dairy farmers and owners reported feeling disadvantaged in their local trade field, facing illegal competition and unauthorized farms and industries, and lacking support from the government. Training and awareness programs must be implemented, and policies and regulations must be set, to reduce antibiotic use and hinder the spread of AMR in Lebanon.

76. Maize farmer perception and participation in crop and rainfall index-based insurance program in Benin

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hountondji, Lionel Richardo (author), Tovignan, Silvere D. (author), Kokoye, Senakpon E. (author), and Chabi, Euloge (author)
Format:: Journal article
Publication Date:: 2019
Published:: Benin
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11319
Journal Title:: International Journal of Food and Agricultural Economics
Journal Title Details:: 7(4) : 313-327
Notes:: Online from AgEconSearch., Authors examined farmers' reluctance to participate and adopt insurance involving climate, crops, and rainfall. They also recommended needed information for farmers about the purpose of such insurance, as well as financial support.

77. Meat substitute brand understanding

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Presentation
Publication Date:: 2020
Published:: USA: National Cattlemen's Beef Association, Centennial, CO
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
Notes:: 21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.

78. Misleading or informing? Examining the effects of labeling design on consumers' perception of gluten-free products and wheat safety

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cantrell, Kimberly (author), Li, Nan (author), Meyers, Courtney (author), Akers, Cindy (author), and Association for Communication Excellence (ACE)
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11301
Journal Title:: Journal of Applied Communications
Journal Title Details:: 104(1)
Notes:: 18 pages., via online journal, As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of wheat, perceived benefits of labeled products, and their evaluation of the shown labels. Results showed that consumers evaluate the gluten-free labels most positively when they appear on products that could have contained gluten. For products that are naturally gluten-free, adding a gluten-free label only decreased consumers’ confidence in such labels. The presence of gluten-free labels increased consumers’ perceived benefits of the labeled products when they do not contain any misleading information (e.g., image of a wheat head). However, some gluten-free labels could have negative impacts on consumers’ perceptions of the healthiness and safety of wheat. Overall, food producers and marketers might have undervalued consumers’ literacy and overestimated their susceptibility to marketing strategies. We discussed the implications for food marketers, regulators, and communicators.

79. Misperceived quality: fertilizer in Tanzania

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Michelson, Hope (author), Fairbairn, Anna (author), Ellison, Brenna (author), and Maertens, Annemie (author)
Format:: Journal article
Publication Date:: 2021-01
Published:: Tanzania
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12005
Journal Title:: Journal of Development Economics
Journal Title Details:: 148(1) : 1-21
Notes:: 21 pages, Online via UI Library electronic subscription, Research identifies farmer doubts about fertilizer quality and reveals that farmer beliefs are inconsistent with reality. However, many fertilizers have degraded appearance.

80. Mobile phone use is associated with higher smallholder agricultural productivity in Tanzania, East Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Quandt, Amy (author), Salerno, Jonathan D. (author), Neff, Jason C. (author), Baird, Timothy D. (author), Herrick, Jeffrey E. (author), McCabe, J. Terrence (author), Xu, Emilie (author), and Hartter, Joel (author)
Format:: Journal article
Publication Date:: 2020-08-11
Published:: United States: PLOS
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12425
Journal Title:: PLoS ONE
Journal Title Details:: Online First
Notes:: 16 pages., Mobile phone use is increasing in Sub-Saharan Africa, spurring a growing focus on mobile phones as tools to increase agricultural yields and incomes on smallholder farms. However, the research to date on this topic is mixed, with studies finding both positive and neutral associations between phones and yields. In this paper we examine perceptions about the impacts of mobile phones on agricultural productivity, and the relationships between mobile phone use and agricultural yield. We do so by fitting multilevel statistical models to data from farmer-phone owners (n = 179) in 4 rural communities in Tanzania, controlling for site and demographic factors. Results show a positive association between mobile phone use for agricultural activities and reported maize yields. Further, many farmers report that mobile phone use increases agricultural profits (67% of respondents) and decreases the costs (50%) and time investments (47%) of farming. Our findings suggest that there are opportuni- ties to target policy interventions at increasing phone use for agricultural activities in ways that facilitate access to timely, actionable information to support farmer decision making.

81. NFU survey : consumer attitudes on COOL

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Survey
Publication Date:: unknown
Published:: USA: Penn, Schoen, & Berland Associates, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20310
Notes:: 2 pages

82. Perceived naturalness, disgust, trust and food neophobia as predictors of cultured meat acceptance in ten countries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Siegrist, Michael (author) and Hartmann, Christina (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: International: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12464
Journal Title:: Apetite
Journal Title Details:: Vol. 155
Notes:: 8 pages, Cultured meat is a novel food technology that promises to produce meat in a more environmentally friendly and animal-friendly way. We conducted an internet survey in ten countries (Australia, China, England, France, Germany, Mexico, South Africa, Spain, Sweden and the US) with a total sample of 6128 participants. Results suggest that there are large cultural differences regarding the acceptance of cultured meat. French consumers were significantly less accepting of the idea than consumers in all other countries. Perceived naturalness of and disgust evoked by cultured meat were important factors in the acceptance of this novel food technology in all countries. Trust in the food industry, food neophobia and food disgust sensitivity indirectly and directly influenced the acceptance of cultured meat in almost all countries. In order to increase the acceptance of cultured meat, the similarity of cultured meat to traditional meat needs to be emphasized rather than the rather technical production process, which may evoke associations of unnaturalness and disgust.

83. Perception and adaptation to higher temperatures among poultry farmers in Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sanou, Awa (author), Kerr, John (author), Hodbod, Jennifer (author), and Saweda, Linda (author)
Format:: Journal article
Publication Date:: 2022-01-19
Published:: International: Springer Link
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12566
Journal Title:: Environment Development and Sustainability
Journal Title Details:: Vol. 23
Notes:: 8 pahes, The poultry sector is large and expanding in the global South, playing a central role in providing increased protein to a rapidly growing base of consumers. The sector includes small backyard farms, small commercial operations, and very large, complex enterprises. Although there is substantial literature on climate adaptation by crop farmers and large livestock farmers, such information is limited for poultry. This study focuses on the effects of higher temperatures on commercial poultry farms in southwest Nigeria and their adaptation strategies. We use a rich set of in-depth interviews to describe how poultry farmers are adapting to higher temperatures and their reasons for adopting particular practices. In general, interviewees are aware that temperatures have increased over time and that heat stress reduces poultry productivity in terms of weight gain and laying capacity. They are knowledgeable and are not passively enduring the adverse effects of higher temperatures as they have adopted a range of adaptation practices. This study identified three main adaptation strategies: (i) keeping drinking water cool, (ii) keeping the building cool and increasing ventilation, and (iii) giving birds medicines and supplements that help them cope with increased heat. Small farms tend to adopt simple and low-cost practices, and large farms tend to adopt more sophisticated and expensive approaches, in line with the nature of their respective operations. The paper’s findings can help address gaps in strategies aiming to help this critically important sector of the food system be robust to future environmental change.

84. Perception of agricultural drought resilience in South Africa: A case of smallholder livestock farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bahta, Yonas (author)
Format:: Journal article
Publication Date:: 2021-06-22
Published:: South Africa: AOSIS
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12209
Journal Title:: Journal of Disaster Risk Studies
Journal Title Details:: Vol 13, No 1
Notes:: 11 pages., Worldwide drought has significance and continues to pose long-lasting effects on the agricultural sector, including South Africa. The recurring drought is a major challenge to smallholder livestock farmers in the Northern Cape Province of South Africa. This study assesses the perception of smallholder livestock farmers towards agricultural drought resilience. The study utilised a perception index score using primary data collected from 207 smallholder livestock farmers following a structured questionnaire survey and multistage sampling procedures. The study found that the average perception index of the role of social networks and government to enhance agricultural drought resilience was negative, which implied that their role in enhancing resilience towards agricultural drought was insufficient. However, the perception of smallholder livestock farmers on the role of social networks was lower than the role of government. This study recommends coordination and cooperation amongst all role players to reinforce strategies to enhance smallholder livestock farmers’ resilience. This includes coordinator amongst the local, provincial government, African Farmers’ Association of South Africa, extension officers, private sectors, monitoring agencies in terms of reliable early warning information and communication amongst decision-makers. Collaboration amongst government departments at the national and provincial levels should be strengthening to enhance farmer’s resilience. The collaboration includes the Department of Agriculture, Forestry and Fisheries at the national level, Provincial Departments of Agriculture, National and Provincial Disaster Management Centres, South African Weather Service and Department of Water Affairs. Smallholder livestock farmers’ awareness of the significance of social networking and government participation should be promoted.

85. Perception of teaching competencies by administrators, faculty and students of Indian agricultural universities: an assessment of faculty training needs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ramesh, P. (author), Raju, D. Thammi (author), Reddy, K.M. (author), Krishnan, P. (author), Biswas, Amit (author), Umamaheshwari, T. (author), and ICAR-National Academy of Agricultural Research Management, India Indian Statistical Institute, India Fisheries College and Research Institute, India
Format:: Online journal article
Publication Date:: 2019-04-27
Published:: India: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10973
Journal Title:: The Journal of Agricultural Education and Extension
Journal Title Details:: 25(4) : 337-359
Notes:: 24 pages, via online journal, Purpose: The study aims at finding out relevance and knowledge levels of selected teaching competencies as perceived by educational administrators, faculty and students, in order to assess the training needs of faculty of agricultural universities. Methodology: Relevance and knowledge levels were tested through a teaching competency questionnaire developed and run on 292 respondents fitting into administrator, faculty and student groups. Needs Assessment Model by Borich [1980. “A Needs Assessment Model for Conducting Follow-up Studies.” Journal of Teacher Education 31 (3): 39–42] is used to identify training needs. Findings: Results indicate differences in perceptions among groups towards teaching competencies. Prioritized training needs were identified which provide the content and direction for the development of faculty in-service educational programmes. Practical implications: Faculty of agricultural universities need periodic in-service training programmes in order to improve their teaching competencies so that they become effective and competent teachers in the present educational environment. Theoretical implications: The statistically validated methodological framework provides for capturing the perception of all stakeholders on the teaching competencies among the faculty members of Agricultural Universities in India, and offers a scope for scaling up the study for similar educational setting in the region. Originality/value: The perception of students and administrators was also considered along with the self-perception of faculty about the relevance and knowledge levels of teaching competencies.

86. Perceptions of Social Media Use Among U.S. Women Farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Daigle, Kerry (author) and Heiss, Sarah N. (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12101
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 1
Notes:: 23 pgs., Online Journal, Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to reach consumers, seek agricultural information, and maintain emotional connections with other farmers. Though important, women farmers are often overlooked in agricultural research and training programs. Theoretical and practical implications highlight how social media and agricultural trainings can promote media literacy and promote women farmers' success in agriculture.

87. Perceptions of precision agriculture technologies in the U.S. fresh apple industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gallardo, Karina R. (author), Grant, Kara (author), Brown, David J. (author), McFerson, James R. (author), Lewis, Karen M. (author), Einhorn, Todd (author), Sazo, Mario Miranda (author), and Washington State University Michigan State University Cornell Cooperative Extension
Format:: Journal article
Publication Date:: 2019-02-28
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10435
Journal Title:: HortTechnology
Journal Title Details:: 29(2) : 151-162
Notes:: 12 pages., Via online journal., Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.

88. Price Fairness of Processed Tomato Agro-Food Chain: The Italian Consumers’ Perception Perspective

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Samoggia, Antonella (author), Grillini, Giulia (author), and Del Prete, Marherita (author)
Format:: Journal article
Publication Date:: 2021-04-30
Published:: Switzerland: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12509
Journal Title:: Foods
Journal Title Details:: 10 (5)
Notes:: 20 pages, Food consumers are increasingly searching for emotions and values when purchasing and consuming food. They search for products that ensure social and environmental sustainability, in addition to more common extrinsic product attributes, such as price, packaging, origin, and brand. In particular, there is increasing interest in product price fairness. The current study aims at exploring consumers’ perception and understanding of price fairness, focusing on the processed tomato products agro-food chain. The study interviewed 832 people. Data were collected through an online questionnaire with the support of Qualtrics software, and data elaboration was carried out with Statistical Package for Social Science (SPSS). The elaboration includes an Exploratory Factor Analysis (EFA) to identify existing latent factors in the consumers’ perception of enabling agro-food system elements influencing farmers’ reception of fair prices. Then, factor mean values were cross-analysed with socio-economic characteristics and processed tomato consumption habits with Analysis of Variance (ANOVA). Results support the idea that consumers are limitedly aware of the processed tomato agro-food chain dynamics and consider farmers as the most unfairly remunerated partner. Women and frequently purchasing consumers of processed tomato products believe farmers should be treated more fairly. There is a difference between what consumers perceive as fair price distribution and actual price distribution among processed tomato chain actors. Further studies may focus on how fairness attribute impacts on consumer purchasing behaviour.

89. Public images of dairy farms among urban dwellers in Bogota, Colombia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wellbrock, Wiebke (author), Burkart, Stefan (author), Encisco Valencia, Karen (author), and Knierim, Andrea (author)
Format:: Journal article
Publication Date:: 2019
Published:: Colombia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11089
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(5) : 473-485
Notes:: Available online at www.centmapress.org, Findings of a word association task revealed that most participants associated cows, rural areas, and traditional production systems with the cue dairy farms. While purchasing their products, they paid the most attention to attributes such as health and hygiene, indicating that they pay the most attention to product quality and not production quality. Yet more than half indicated that modern production systems contradict their norms and values. Authors concluded that the current modernization efforts in Colombia do not fit to the specific culture of the country.

90. Routine influences on aquaculture news selection: A Q method study with new England journalists

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Duffy, Kevin P. (author), Rickard, Laura N. (author), Grosswiler, Paul (author), and University of Maine
Format:: Online journal article
Publication Date:: 2019-10-01
Published:: United States: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11063
Journal Title:: Science Communication
Journal Title Details:: 41(5) : 602-632
Notes:: 30 pages, via online journal, Environmental journalists, as gatekeepers, often become arbiters of risk and benefit information. This study explores how their routine news value judgments may influence reporting on marine aquaculture, a growing domestic industry with complex social and ecological impacts. We interviewed New England newspaper journalists using Q methodology, a qualitative dominant mixed-method approach to study shared subjectivity in small samples. Results revealed four distinct reporting perspectives—“state structuralist,” “neighborhood preservationist,” “industrial futurist,” and “local proceduralist”—stemming from the news value and objectivity routines journalists used in news selection. Findings suggest implications for public understanding of, and positionality toward, natural resource use and development.

91. Rural and Urban Adult Knowledge and Perceptions of Agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Birkenholz, Robert J. (author), Frick, Martin J. (author), and Machtmes, Krissna (author)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27826
Journal Title:: Journal of Agricultural Education
Journal Title Details:: Vol. 36, No. 2, pp. 44-53
Notes:: Published in 1995.

92. Rural farmers perception and coping strategies towards climate change and their determinants: Evidence from Khyber Pakhtunkhwa province, Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ali, Sajjad (author), Ying, Liu (author), Nazir, Adnan (author), Ishaq, Muhammad (author), Shah, Tariq (author), Ye, Xinyue (author), LLyas, Aasir (author), and Tariq, Azam (author)
Format:: Journal article
Publication Date:: 2021-04-01
Published:: Interational: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Box 204 Document Number: D12476
Journal Title:: Journal of Cleaner Production
Journal Title Details:: Vol. 291
Notes:: 14 pages, Climate change has severe consequences not at just local, regional but also at a global scale. Since such shifts in the climate, the substantial agriculture sector of Pakistan has been suffering widely from its drastic change. The present study is carried out in Khyber Pakhtunkhwa (KPK) province of Pakistan, to explore the perception of smallholder farmers related to climate change. Data is collected from 400 smallholder farmers of Malakand, Mardan and Swabi districts in Khyber Pakhtunkhwa province. This study expounds the perception of farmers and their farming adaptations to variations in climatic occurrence. Binary logistic regression was employed to discover the aspects that shape smallholder farmer’s adaptation strategies. Our results depicted that the awareness and farm household’s exploits methods for climate change adaptation were common throughout the study area. The main adaptation strategies carried out or executed by the smallholder farmers were irrigation, non-farm activities and early planting schemas. This research identified the barriers to climate change adaptation were lack of money, unavailability of required seed, nonexistence of market access, insecure land tenure system and shortage of information. The findings of the study recommend improving farmer’s awareness and providing timely information about climate change. To improve farmer’s well-being, adequate extension services and greater investment facilities are required to support farmers to sustain their livelihoods in the long run to cope with climate change.

93. Same Pork, Different Perceptions: Diversity Coming to Pork Retail

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowman, Brittany (author)
Format:: Online article
Publication Date:: 2019-10-16
Published:: United States: Farm Journal's Pork
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11052
Notes:: 2 pages, via website

94. Seeing is not always believing: crop loss and climate change perceptions among farm advisors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
Format:: Online journal article
Publication Date:: 2019-03-26
Published:: USA: IOP Publishing Ltd.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
Journal Title:: Environmental Research Letters
Journal Title Details:: 14(4)
Notes:: 11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.

95. Sheep meat consumers in Mexico: Understanding their perceptions, habits, preferences and market segments

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alanís, P.J. (author), Miranda-de la Lama, G.C. (author), Mariezcurrena-Berasain, M.A. (author), Barbabosa-Pliego, A. (author), Rayas-Amor, A.A. (author), and Estévez-Moreno, L.X. (author)
Format:: Journal article
Publication Date:: 2022-02-02
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12570
Journal Title:: Meat Science
Journal Title Details:: 184
Notes:: 9 pages, Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their perceptions, habits, and preferences towards sheep meat. For consumers, sheep meat is perceived as food with unique sensory attributes, coming from healthier animals than other species and traditional characters. Their willingness to pay extra is subject to the guarantee that the meat is safe, free of hormones and antibiotics, and to a lesser extent, certified organic. The multivariate analysis suggested three clusters or consumer profiles named passive, wholehearted, and deep-rooted, which explained the associations among attitudes, some demographic variables, and consumption frequency. The nascent national sheep meat industry needs to consider these concerns in developing marketing and trust strategies to attract, maintain, and build loyalty among Mexican consumers.

96. Shifting matter and meanings in japanese seafood assemblages: fish as functional food cyborgs and emblematic cultural commodities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ganseforth, Sonja (author)
Format:: Journal article
Publication Date:: 2022-02-28
Published:: United States: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12561
Journal Title:: Green Letters
Journal Title Details:: Online only
Notes:: 17pgs, Despite the central role of seafood in Japanese cuisine, domestic fisheries are facing a severe crisis. Based on anthropological field research in fishing communities in southwestern Japan as well as on a sampling of cultural representations of fish, this contribution examines the changing cultural and socio-economic meanings and matter of fish in Japanese seafood assemblages: from sentient beings and commons cohabitants under existential threat from anthropogenic environmental change to their use as food for human consumption and their role in the livelihoods of fishers and coastal communities. The analysis finds a growing polarisation in the Japanese seafood sector as the cyborg fish of highly-processed food products and globally traded commodities inundate markets and dinner plates, while locally caught animals turn from basic foodstuff into folklorist stars of a vanishing rurality, a symbol of authenticity and national identity advertised as cultural commodities in romanticising campaigns to revitalise rural areas.

97. Short food supply chains from a social media marketing perspective: a consumer-oriented study in Spain

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Elghannam, Ahmed (author) and Mesias, Francisco (author)
Format:: Online journal article
Publication Date:: 2019-03
Published:: Bononia University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11092
Journal Title:: New medit: Mediterranean journal of economics, agriculture and environment
Journal Title Details:: 18(1): 79-90
Notes:: 12 pages., via online journal., The increasing use of internet, especially the proliferation of social networks has offered companies of all sectors the opportunity to keep in contact with their consumers; getting their feedbacks and complains on a daily basis and even to create short online chains enabling consumers to buy their products. This trend is found to be rather limited in the case of food products. The main objective of this article is to deal with consumer’s perceptions towards the potential use of social media to create online short supply chains for food. Projective techniques (Sentence completion tasks) have been used in this study. As, they allow researchers to uncover motivations, emotions and beliefs that drive consumer’s perception and behavior which may not be detected by straightforward questioning. The findings of this study have allowed to obtain insight into those aspects that consumers regard as opportunities or barriers of such potential short food chains. The main aspect is to put food enterprises in the picture about what is going on in consumer’s mind. This might open new possibilities for food businesses to develop a new short food chain.

98. Small holder farmers' perception of extension by gender in Tanzania

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Due, Jean M. (author), Magayane, Flavianus (author), and Temu, Anna A. (author)
Format:: Monograph
Publication Date:: unknown
Published:: Tanzania: Sokoine University of Agriculture, Morogoro, University of Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20519
Notes:: Burton Swanson Collection, 32 pages

99. Societal perspectives on a bio-economy in Germany: an explorative study using Q methodology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hempel, Corinna (author), Will, Sabine (author), and Zander, Katrin (author)
Format:: Journal article
Publication Date:: 2019
Published:: Germany
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11083
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(1) : 21-37
Notes:: Available online at www.centmapress.org, Bio-economy describes an economy based on renewable instead of fossil resources. Findings identified three perspectives: "sufficiency and close affinity to nature," technological progress" and "Not at any price."

100. Stakeholders’ Perceptions on Agricultural Land-Use Change, and Associated Factors, in Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnpaul Ihemezie, Eberechukwu (author) and Dallimer, Martin (author)
Format:: Journal article
Publication Date:: 2021-10-21
Published:: International: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12498
Journal Title:: Environments
Journal Title Details:: 8 (11)
Notes:: 18 pages, Agricultural Land-Use Change (ALUC) is a major driver of global environmental change, not least via its direct impact on the sustainability and resilience of the rural economy. Its drivers are complex and have remained contentious, necessitating further empirical study. This study aims to derive context-specific evidence on the driving factors and effects of ALUC from different stakeholders’ perceptions. We carried out household surveys and participatory rural appraisal across Benue State, Nigeria. ALUC has economic, social, ecological, and institutional implications for farmers and on agricultural productivity. Farmers perceived that the main factors driving ALUC were land conflict, government land-use policies and infrastructural development. Stakeholders’ perceptions revealed that although the factors driving ALUC are diverse in nature, they are somewhat embedded within the broader issue of land-use conflict, which has led to cropland abandonment, clearing of forest vegetation, soil degradation, changes from large scale to subsistence farming, and farmers’ eventual loss of interest in agriculture. This suggest that the drivers and implications of ALUC go beyond simple changes to the extent of land used for agriculture, but also incorporates other regional socio-ecological changes. Our study highlights the importance of stakeholders’ perceptions in understanding complex socio-ecological issues if we are to provide clear direction into areas where policy interventions are most needed.

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