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dealers
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20
decision making
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20
farmers
18
information sources
12
buying behavior
9
agribusiness
7
attitudes
7
buyer behavior
7
agri-marketers
6
interpersonal communication
6
brands
5
farmer attitudes
5
farming methods
5
information needs
5
media effectiveness
5
adoption
4
radio
4
farm journals
3
livestock
3
machinery
3