The term "world beat music" is less than a decade old. The music is a genre defined by the heads of a number of small London-based record labels who found that their records from Africa, Latin America and the Caribbean were not finding rack space. Major record stores had no obvious place for these unclassified sounds. The average listeners have not. Today the major record chains - Spec's, Best Buy, and others - have responded to buyers' demand to make available music from Africa, Cuba, Jamaica, Brazil and Latin America. Finding releases from Senegal's Kouding Cissoko or Baaba Maal is no problem. Finding the Afro-French, hip-hop sound of Les Nubians is simple; so finding the music of Nacio from Dominica, Gilberto Gil from Brazil, or Bamboleo of Cuba.
