10 pages, Today’s societal challenges, the pandemic, require new approaches to the organization of modern education, which is becoming increasingly digital and based on blended and distance learning with the introduction of modern information and communication technologies. The use of interactive distance learning methods, which are based on purposeful and controlled intensive independent work of a student who can study in a convenient place, according to the chosen schedule, is relevant and needs to be disseminated. The purpose of the work was to develop a consulting system for interactive provision of knowledge and scientifically sound answers to the client in rural tourism. The research is carried out on the basis of methods of system analysis, SWOT-analysis, monographic method, as well as statistical and sociological research, economic and mathematical modeling. The scientific novelty of the work is the deepening of organizational and consulting proposals for the provision of interactive educational and informational support in rural tourism. As a result, created an interactive educational and information support system based on the optimal combination of computer hardware, computer networks, software, operating systems and databases, which are aimed at the accumulation, storage and transmission of large amounts of information for processing and use. The importance of creating educational and information systems in rural tourism with the use of interactive consultations with the necessary recommendations to quickly meet customer needs is emphasized. The variety of types of rural tourism and forms of accommodation complicates the search for a place to rest, which indicates the need to improve methods of information support in this area. The prospect of using an interactive consulting system of educational and information support for the development of rural tourism indicates the need for computerization of rural areas.
