U.S. farmers markets—essential business survival in disrupting times

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rossi, Jairus (author), Zare, Mahla (author), and Woods, Tim (author)
    Format:
    Research report
    Publication Date:
    2022-03
    URL:
    https://www.fdrsinc.org/wp-content/uploads/2022/05/JFDR53.1_8_Rossi.pdf
    Published:
    USA: Food Distribution Research Society
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12635
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    V. 53, Iss.1
    Subject Term:
    farmers, market analysis, markets, sales, farmers market, United States, COVID-19, food system, market managers, business survival, market season, and market revenue
    Notes:
    10 pages, In this paper, we evaluate the impact of COVID-19 on farmers market (FM) sales across the United States during the 2020 operating season using survey responses from 420 market managers. Using a multinomial logit model, we evaluate how certain market characteristics are associated with increased probabilities of market organizations gaining or losing revenue in 2020. We find that SNAP sales changes, market location, and COVID-19 intensity impacted revenue outcomes. State COVID-19 policies for FM and the existence of FM assistance organizations had less of an impact.

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