Out of the box: exploring pathways to relevance for the millennial generation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2018
    URL:
    https://labx.org/audience-research
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11333
    Subject Term:
    attitudes, drink, environment, fairs, farming methods, food, gardening, information sources, online services, rural populations, rural-urban differences, scientific communication, farmer markets, science, interests, food production, young adults, events, nature, climate change, urban residents, rodeo, millennials, urban, and Generation Z
    Notes:
    Online from the National Academy of Sciences, Washington, D.C. 22 pages., Report of a national online survey among a representative sample of 18- to 37-year old residents in the United States. Invited information about science topics and other related and unrelated content areas, then build a picture of science relevance and connection from the full pattern of survey responses. "...this investigation represents a crucial first step toward a more data-driven, audience-centric approach to doing public engagement with and for young adults - an approach that is necessary and appropriate for the 21st century."

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