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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rodriguez, L. (author) and Asoro, R.L. (author)
Format:
Journal article
Publication Date:
2012-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10832
Journal Title:
Visual Communication Quarterly
Journal Title Details:
19*4) : 232-245
Subject Term:
accuracy , appeals (message) , biotechnology , image , interest groups , media effectiveness , perception , photographs , research communication , risk assessment , risk communication , scientific communication , visual communication , genetic engineering , science communication , bias , framing , risk perception , Monsanto , visual media , genetic modification , zoonosis , visualization , fear , online communication , and online media
Notes:
15 pages., "Images with a negative valence trounced those with a positive tone in frequency and intensity, a finding that favors the more vocal opponents of genetic engineering."