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Moving society to a sustainable future: the framing of sustainability in a constructive media outlet

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Atanasova, Dimitrinka (main author)
Format:
Online journal article
Publication Date:
2019-01-01
URL:
https://doi.org/10.1080/17524032.2019.1583262
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
environmental communication, government, journalism, sustainability, sustainable agriculture, framing, businesses, renewable energy, United Kingdom (United Kingdom of Great Britain and Northern Ireland (UK)(Europe), media coverage, solutions journalism
Notes:
13 pages., via online journal., News reporting on sustainability has been criticized for (1) having a limited coverage of solutions, (2) reporting on solutions with a negative bias, (3) being dominated by sources from government and mainstream business, and (4) promoting frames that prioritize the role of the market and techno-scientific solutions, which leave unchallenged the unsustainable behavior of consumer societies and the focus on economic growth. This study was the first to examine how sustainability is reported in a constructive media outlet and found that articles (1) consistently elaborated solutions, (2) described them in optimistic ways, (3) quoted various sources, and (4) developed a frame that challenged consumerism and critiqued society’s preoccupation with growth while helping to imagine a desirable sustainable future. It is thus argued that this novel, constructive approach to journalism can help move society to a sustainable future by expanding the repertoire of culturally-resonant stories to live by.