Does online advertising offset the effectiveness of offline alcohol advertising regulation?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hi, Xi (author)
    Format:
    Poster
    Publication Date:
    2017-07-30
    URL:
    http://ageconsearch.umn.ed/record/258356?In=en
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09233
    Subject Term:
    advertising, drink, food policy, online services, regulations, marketing communication, beer, alcohol, food issues, liquor, online advertising, offline, and online
    Notes:
    Research poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 2 pages., Findings indicate that online advertising of alcohol weakens the effectiveness of alcohol marketing restrictions.

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