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Projective techniques in interviewing farmers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rogers, Everett M. (main author), Beal, George M. (author), Assistant Professor, Department of Agricultural Economics and Rural Sociology, Ohio State University. Professor, Department of Economics and Sociology, Iowa State College.
Format:
Journal article
Publication Date:
1958-10
URL:
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6866189&site=ehost-live
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
consumer information, consumers, data collection, decision making, interviewing, questionnaires, rural communities, social communication, social factors, surveys