Projective techniques in interviewing farmers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author), Beal, George M. (author), and Assistant Professor, Department of Agricultural Economics and Rural Sociology, Ohio State University. Professor, Department of Economics and Sociology, Iowa State College.
    Format:
    Journal article
    Publication Date:
    1958-10
    URL:
    http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6866189&site=ehost-live
    Published:
    USA: American Marketing Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08230
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    23 (2): 177-179
    Subject Term:
    consumer information, consumers, data collection, decision making, interviewing, questionnaires, rural communities, social communication, social factors, and surveys

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