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Marketing power berries: an importance-performance analysis of blueberry attributes

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Qu, Shuyang (main author), Lamm, Alexa (author), Rumble, Joy (author)
Format:
Conference paper
Publication Date:
2017-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/2017-saas-agricultural-communications-proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), attitudes, buying behavior, consumers, decision making, food safety, fruit, message content, pesticides, marketing communication, transparency, natural, pricing, blueberries
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 31 pages.