Marketing power berries: an importance-performance analysis of blueberry attributes

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Qu, Shuyang (author), Lamm, Alexa (author), and Rumble, Joy (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/2017-saas-agricultural-communications-proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08157
    Subject Term:
    appeals (message), attitudes, buying behavior, consumers, decision making, food safety, fruit, message content, pesticides, marketing communication, transparency, natural, pricing, and blueberries
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 31 pages.

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