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Engagement and Extension: an examination of internal branding in Kansas Extension

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
King, Audrey E.H. (main author), Boone, Kristina M. (author)
Format:
Conference paper
Publication Date:
2017-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/2017-saas-agricultural-communications-proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, extension, extension education, extension organizations, extension services, information issues, knowledge level, land grant universities, marketing, organizational communication, training needs, brands, branding, identity
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 16 pages.