- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Woods, John L. (author)
- Format:
- Journal article
- Publication Date:
- 1970-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07973
- Journal Title:
- ACE Quarterly
- Journal Title Details:
- : 16-20
- Subject Term:
- attitudes, audience, audience analysis, campaigns, case studies, communicators, development communication, development issues, extension, extension communication, information issues, information needs, information sources, intercultural communication, pest management, rural development, social factors, and American Association of Agricultural College Editors (AAACE)
- Notes:
- John L. Woods Collection, Author discusses why Western communications approaches are often not successful in other countries and cultures.
