- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Montgomery, D. E. (author)
- Format:
- Speech
- Publication Date:
- 1938-07
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6846894&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07514
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 3 (1): 16-19
- Subject Term:
- advertising, analysis, consumers, consumption, costs, coverage, distribution, legislation, marketing research, markets (selling), opinion, perceptions, politics, research needs, scientific communication, socio-economic aspects, social movements, eggs, and USA (United States of America; North America)