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Is public relations without a future? A South African perspective

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Venter, Ben-Piet (main author), Louw, Faan (author)
Format:
Journal article
Publication Date:
2012
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication education, communication training, communicators, educational needs, ethical issues, information issues, public relations, role, South Africa (Africa, Southern), interdependence, outsourcing, governance
Notes:
"...public relations practitioners are not clear about their potential contribution to organizational value and success, and may be prone to be exploited by the 'real' spin doctors - managers with little or no ethical conscience."