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50 and still going strong: the first European editions of the John Deere customer magazine were published 50 years ago in Germany and Spain

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2014-06
Published:
International: John Deere (European Edition in English language)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
coverage, Europe, farm journals, history, reporting, trends in farm publishing, writing styles, John Deere, Germany (Europe), Spain (Europe)
Notes:
Reports that John Deere's customer magazine has a circulation of almost 800,000 readers in 14 country-specific editions.