- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thogersen, John (author), Haugaard, Pernille (author), and Olesen, Anja (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Published:
- Denmark
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06441
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 44(11/12): 1787-1810
- Subject Term:
- adoption, attitudes, consumers, decision making, environment, fish, knowledge level, labeling, sustainability, marketing communication, ecology, aquaculture, and Denmark (Europe)