- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, J. David (author)
- Format:
- Book
- Publication Date:
- 2013
- Published:
- USA: Rowman and Littlefield Publishers, Inc., Lanham, Maryland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06236
- Subject Term:
- campaign planning, campaigns, change, communication methods, health education, interpersonal communication, mass media, opinion leaders, social factors, social marketing, health, health communication, knowledge management, and framing
- Notes:
- 181 pages.
