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Dosage: a guiding principle for health communicators

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Johnson, J. David (main author)
Format:
Book
Publication Date:
2013
Published:
USA: Rowman and Littlefield Publishers, Inc., Lanham, Maryland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, change, communication methods, health education, interpersonal communication, mass media, opinion leaders, social factors, social marketing, health, health communication, knowledge management, framing
Notes:
181 pages.