Social marketing of safety behaviors: a quasi-randomized controlled trial of tractor retrofitting incentives

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sorensen, Julie A. (author), Jenkins, Paul L. (author), Emmelin, Maria (author), Stenlund, Hans (author), Weinehall, Lars (author), Earle-Richardson, Giulia B. (author), and May, John J. (author)
    Format:
    Journal article
    Publication Date:
    2011-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Box 139 Document Number: D05944
    Journal Title:
    American Journal of Public Health
    Journal Title Details:
    101(4) : 678-684
    Subject Term:
    appeals (message), communication planning, education effects, educational projects, farm safety, finance, machinery, message content, promotion, risk communication, safety, and social marketing

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