- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sellnow, Timothy L. (author) and Seeger, Matthew W. (author)
- Format:
- Book
- Publication Date:
- 2014
- Published:
- International: Wiley-Blackwell, Malden, Massachusetts
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05713
- Subject Term:
- adoption, communication theory, crops, diffusion, food, food safety, forestry, livestock, risk assessment, risk communication, risk management, diseases, BSE, Radio Frequency Identification (RFID), U.S. Department of Agriculture (USDA), and genetic modification
- Notes:
- 272 pages
