- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, S.N. (author)
- Format:
- Book chapter
- Publication Date:
- 1976
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04636
- Subject Term:
- adoption, adoption process, communication channels, communication planning, communicator effectiveness, decision making, media use, and technology transfer
- Notes:
- In: S. Dasgupta and M.G. Bhagat, eds. New Agricultural Technology and Communication Strategy. Bombay, India: National Institute of Bank Management