Case study in crisis communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Maday, John (author)
- Format:
- Article
- Publication Date:
- 2013-07-30
- URL:
- http://www.cattlenetwork.com/e-newsletters/drovers-daily/Case-study-in-crisis-communications-217459821.html
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01643
- Subject Term:
- appeals (message), attitudes, beef, concepts, consumer attitudes, consumers, crisis communication, food safety, knowledge level, labeling, meat, message content, transparency, and food processing
- Notes:
- Online via Drovers CattleNetwork, Vance Publishing Corporation. 1 page., Summary of consumer research about lean, finely textured beef (LFTB), which became known as "pink slime."
