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Case study in crisis communications

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Maday, John (main author)
Format:
Article
Publication Date:
2013-07-30
URL:
http://www.cattlenetwork.com/e-newsletters/drovers-daily/Case-study-in-crisis-communications-217459821.html
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189
Subject Term:
appeals (message), attitudes, beef, concepts, consumer attitudes, consumers, crisis communication, food safety, knowledge level, labeling, meat, message content, transparency, food processing
Notes:
Online via Drovers CattleNetwork, Vance Publishing Corporation. 1 page., Summary of consumer research about lean, finely textured beef (LFTB), which became known as "pink slime."