Skip to search
Skip to main content
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Maday, John (author)
Format:
Article
Publication Date:
2013-07-30
URL:
http://www.cattlenetwork.com/e-newsletters/drovers-daily/Case-study-in-crisis-communications-217459821.html
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01643
Subject Term:
appeals (message) , attitudes , beef , concepts , consumer attitudes , consumers , crisis communication , food safety , knowledge level , labeling , meat , message content , transparency , and food processing
Notes:
Online via Drovers CattleNetwork, Vance Publishing Corporation. 1 page., Summary of consumer research about lean, finely textured beef (LFTB), which became known as "pink slime."