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Matching millennials' motivations: developing strategic, targeted recruitment materials to increase enrollment in academic programs focused on agriculture

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Baker, Lauri M. (main author), Settle, Quisto (author), Chiarelli, Christy (author), Irani, Tracy (author)
Format:
Paper
Publication Date:
2011-02-01
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188
Subject Term:
appeals (message), careers, colleges, decision making, face-to-face communication, higher education, information needs, information sources, interpersonal communication, persuasion, professional development, students, universities, video, youth, websites
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 23 pages.