Matching millennials' motivations: developing strategic, targeted recruitment materials to increase enrollment in academic programs focused on agriculture

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, Lauri M. (author), Settle, Quisto (author), Chiarelli, Christy (author), and Irani, Tracy (author)
    Format:
    Paper
    Publication Date:
    2011-02-01
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01524
    Subject Term:
    appeals (message), careers, colleges, decision making, face-to-face communication, higher education, information needs, information sources, interpersonal communication, persuasion, professional development, students, universities, video, youth, and websites
    Notes:
    Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 23 pages.

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