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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Blitstein, Jonathan L. (author), Evans, W. Douglas (author), and Driscoll, David L. (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01362
Subject Term:
appeals (message) , audience analysis , campaign planning , campaigns , commercial organizations , communication methods , communication planning , concepts , health education , health information , message content , social marketing , health , brands , and branding
Notes:
Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
