The returns to promotion of healthy choices in Tasmania: "Are you in the dark about the power of mushrooms"?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alston, Julian M. (author) and Parks, Joanna C. (author)
    Format:
    Paper
    Publication Date:
    2012-02
    URL:
    http://ageconsearch.umn.edu/handle/124359
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01159
    Subject Term:
    Australia, buyer behavior, buying behavior, campaign planning, campaigns, commodity promotion, consumption, crops, economics of information, education effects, promotion, value of information, vegetables, and marketing communication
    Notes:
    Paper presented at the 56th annual Australian Agricultural and Resource Economics Society Conference, Fremental, Western Australia, February 7-10, 2012. 32 pages.

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