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Celebrity advertising: an assessment of its relative effectiveness

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Menon, Mohan K. (main author), Boone, Louis E. (author), Rogers, Hudson P. (author)
Format:
Report
Publication Date:
2001-04
URL:
http://condor.depaul.edu/dweinste/celeb/celeb_adverts.html
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182
Subject Term:
advertising, appeals (message), drink, students, milk, youths, trust, credibility (source)
Notes:
9 pages.