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Working smart: increasing the reach of extension programming through media advertising

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lockard, Marsha (main author), Petty, Barbara (author), Peutz, Joey (author), Spencer, Marnie (author), Lanting, Rhea (author), Shaklee, Harriet (author)
Format:
Journal article
Publication Date:
2010-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, expenditures, extension, extension communication, extension methods, extension programs, finance, mass media, media effectiveness, promotion, marketing communication
Notes:
Posted at http://www.joe.org, Via online. 4 pages.