A longitudinal look at rural consumer adoption of online shopping

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Damhorst, Mary Lynn (author), Lennon, Sharron J. (author), Kim, Minjeong (author), Johnson, Kim K.P. (author), Jolly, Laura D. (author), and Jasper, Cynthia R. (author)
    Format:
    Journal article
    Publication Date:
    2007-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30541
    Journal Title:
    Psychology and Marketing
    Journal Title Details:
    24(4) : 375-401
    Subject Term:
    adoption, attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, decision making, diffusion, farm families, innovations, Internet, online systems, rural people, trends, and e-commerce

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