- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kelley, Kathleen M. (author) and Cornelisse, Sarah (author)
- Format:
- Article
- Publication Date:
- 2009
- URL:
- http://farmbusiness.psu.edu
- Published:
- USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29524
- Subject Term:
- agribusiness, appeals (message), campaign planning, campaigns, communication planning, e-mail, evaluation, message content, online services, readership, retail promotion, e-commerce, marketing communication, and agri-marketing
- Notes:
- 3 pages.
