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Providing PR value to the C-suite

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mallozzi, Cos (main author)
Format:
Journal article
Publication Date:
2009-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, communication research, economics of information, media effectiveness, public relations, value of information, marketing communication, agri-marketing, branding
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=27380