Fairtrade Fortnight whets consumer appetite for ethical trade

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crowther, Barbara (author)
    Format:
    Journal article
    Publication Date:
    2009-02
    URL:
    http://www.ipra.org/detail.asp?articleid=940
    Published:
    UK: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29035
    Journal Title:
    Frontline
    Subject Term:
    appeals (message), attitudes, buyer behavior, buying behavior, campaign planning, campaigns, consumer attitudes, consumers, education effects, food, international trade, marketing, UK, marketing communication, local, and fair trade

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