- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Knight, John G. (author), Holdsworth, D.K. (author), and Mather, D.W. (author)
- Format:
- Journal article
- Publication Date:
- 2005
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28729
- Journal Title:
- Journal of Product and Brand Management
- Journal Title Details:
- 14(6) : 387-392
- Subject Term:
- biotechnology, finance, food, marketing, sales, selling, genetic engineering, organic, brands, and branding
