- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Mark G. (author), Lee, Jonq-Ying (author), Knight, Erika P. (author), and Chung, Rebecca H. (author)
- Format:
- Paper
- Publication Date:
- 2008-07-27
- URL:
- http://ageconsearch.umn.edu
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28333
- Subject Term:
- advertising, commodity promotion, drink, education effects, fruit, promotion, retail, retail promotion, and brands
- Notes:
- Presented at the American Agricultural Economics Association annual meeting, Orlando, Florida, July 27-29, 2008. 10 pages.