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The impacts of retail promotions on the demand for orange juice: a study of a retail chain

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brown, Mark G. (main author), Lee, Jonq-Ying (author), Knight, Erika P. (author), Chung, Rebecca H. (author)
Format:
Paper
Publication Date:
2008-07-27
URL:
http://ageconsearch.umn.edu
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169
Subject Term:
advertising, commodity promotion, drink, education effects, fruit, promotion, retail, retail promotion, brands
Notes:
Presented at the American Agricultural Economics Association annual meeting, Orlando, Florida, July 27-29, 2008. 10 pages.