Getting to the truth: evaluating national tobacco countermarketing campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farrelly, Matthew (author), Healton, Cheryl G. (author), Davis, Kevin C. (author), Messeri, Peter (author), Hersey, James C. (author), and Haviland, M. Lyndon (author)
    Format:
    Journal article
    Publication Date:
    2002-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28013
    Journal Title:
    American Journal of Public Health
    Journal Title Details:
    92(6) : 901-907
    Subject Term:
    advertising, campaigns, children, education effects, persuasion, youth, tobacco, marketing communication, trust, and credibility (source)

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