- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Borra, Susan (author), Kelly, Lisa (author), Tuttle, Michele (author), and Neville, Kerry (author)
- Format:
- Journal article
- Publication Date:
- 2001-06
- URL:
- http://ific.org/tools/casestudies/upload/Dietary_Fats_Case_Study-PDF.pdf
- Published:
- USA: International Food Information Council, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27792
- Journal Title:
- Perspectives in Practice
- Journal Title Details:
- 101(6) : 678-684
- Subject Term:
- appeals (message), attitudes, audience analysis, audience research, case studies, communication methods, communication planning, consumer attitudes, consumers, focus groups, health information, message content, nutrition information, and diets
