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Branding the land-grant university: agricultural producers' and community leaders' awareness of the tripartite mission

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chodil, Katie (main author), Meyers, Courtney (author), Irani, Tracy (author), Baker, Lauri (author)
Format:
Abstract
Publication Date:
2008-06-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, colleges, communities, extension services, farmers, gatekeepers, information needs, knowledge, knowledge level, linkages, roles, universities, land-grant universities, brands, branding
Notes:
Abstract available in CD and print formats., Paper presented to the Research Special Interest Group at the annual meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, in Traverse City, Michigan, June 10, 2008.