Measuring U.S. consumer preferences for genetically modified foods using choice modeling experiments: the role of price, product benefits and technology

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Onyango, Benjamin (author), and Nayga, Rodolfo M. Jr. (author)
    Format:
    Report
    Publication Date:
    2004-08
    URL:
    http://dafre.rutgers.edu/documents/ramu/aaeachoicemodeling.pdf
    Published:
    USA: Food Policy Institute, Rutgers State University of New Jersey, New Brunswick, New Jersey.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27648
    Subject Term:
    appeals (message), attitudes, beef, biotechnology, buyer behavior, buying behavior, communication planning, consumer attitudes, consumers, crops, decision making, food, food safety, fruit, public attitudes, research methods, genetic engineering, and bananas
    Notes:
    Food Policy Institute Working Paper No. WP1104-017. 25 pages.

    Tools