- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Article
- Publication Date:
- 1924-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24887
- Subject Term:
- advertising, attitudes, buyer behavior, buying behavior, direct marketing, farm journals, farmer attitudes, farmers, media effectiveness, marketing communication, and agri-marketing
- Notes:
- Reprinted from Mail Order Advertising, May 1924. 2 pages.
