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Department store advertising in farm papers: a survey by the Agricultural Publishers Association

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, Agricultural Publishers Association (APA), direct marketing, farm journals, retail, marketing communication
Notes:
Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and advertising managers of Chicago department stores. Includes reports of objections raised by department stores about advertising in farm papers.