Department store advertising in farm papers: a survey by the Agricultural Publishers Association

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24855
    Subject Term:
    advertising, Agricultural Publishers Association (APA), direct marketing, farm journals, retail, and marketing communication
    Notes:
    Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and advertising managers of Chicago department stores. Includes reports of objections raised by department stores about advertising in farm papers.

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