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Significant rise in reach of the press

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Article
Publication Date:
2005-06-09
URL:
http://www.southasianmedianet.net/Archive_full.cfm?nid=212413
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152
Subject Term:
circulation, India, listenership, literacy, newspapers, print media, radio, readership, rural areas, rural-urban difference, urban areas
Notes:
Retrieved September 16, 2006, Via South Asian Media Net. 2 pages., National readership survey in India shows a significant increase in the reach of the press (dailies and magazines) over the past three years. The numbers of readers in rural India is now almost equal to those in urban India.