- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kidd, Dorothy (author) and Media Alliance, San Francisco, California.
- Format:
- Article
- Publication Date:
- 2004-05-13
- URL:
- http://www.media-alliance.org/article.php?story=20040514031931163
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24387
- Subject Term:
- campaign planning, campaigns, event planning, food industries, food safety, interest groups, Internet, media effectiveness, networks, telecommunication, and lobbying
- Notes:
- Retrieved July 11, 2006, 5 pages., Includes a review of a London-based international campaign, Mcspotlight, countering charges of libeling McDonald's.
