Visual acceptability and consumer purchase intent of enhanced pork loin roasts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jensen, J. (author), McKeith, F.K. (author), M.S. Brewer (author), Prestat, C. (author), and Zhu, L.G. (author)
Format:: Journal article
Publication Date:: 2002
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23370
Journal Title:: Journal of Muscle Foods
Journal Title Details:: 13 : 53-68
Subject Term:: buyer behavior, buying behavior, consumer attitudes, consumers, decision making, meat, visual communication, and pork
Notes:: ACDC has abstract, Consumer reactions to pumping different amounts of a phosphate, salt and water mixture into vacuum-packaged pork loin roasts to enhance color and general appearance.

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