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Multinomial logit models comparing consumers' and producers' risk perception of specialty meat

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nganje, E. William (main author), Kaitibie, Simeon (author), Taban, Thomas (author)
Format:
Journal article
Publication Date:
2005
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, consumer attitudes, consumers, food industries, food safety, meat, risk assessment, risk communication, risk management
Notes:
Available online at www.interscience.wiley.com, Survey data reveal gaps in risk perception of consumers and bison processors. Study highlights difficulties in "moving specialty meats beyond niche markets."